Starting a new online store from scratch is indeed challenging, especially in this highly competitive e-commerce climate. Without visibility or brand recognition, driving traffic to your new store is an uphill battle – but it’s not impossible!
If you’re launching e-commerce business and don’t have a pre-existing audience to sell to, how do you drive traffic to your site and get customers excited about your products? It might seem like a daunting task, but there are many ways to attract customers to your new e-commerce shop.
In this blog post we will cover ten tips on how you will drive traffic to your new online store. Read on to discover helpful advice that will help boost the visibility of your new e-commerce site.
1. Create a Content Marketing Strategy
Creating a content marketing strategy is one of the best ways to drive traffic to your new e-commerce store. This is a long-term tactic that will see you consistently creating new and engaging content to drive brand awareness and generate leads.
A content marketing strategy will include a mix of different content types, such as blog posts, best eCommerce marketing strategies, videos, e-books, and podcasts – anything that will keep your customers engaged and interested in your business.
A successful content marketing strategy is to create content aligned with your target audience’s pain points and desires. Think about what your ideal customers want to know more about and consider topics that they would find interesting.
2. Host an event
Another great way to drive traffic to your new e-commerce store is to host an event. This could be a product launch, webinar, virtual event, or free shipping promotion. Events are a great way to bring attention to your store and generate excitement around your products.
Hosting an event will put your brand in front of potential customers and generate leads. Depending on the event you host, you may also generate press coverage. However, hosting an event can be costly, depending on what type of event you choose.
Product launches can be expensive, and webinars can cost thousands of dollars. If you want to host a launch event, announce an exclusive deal that will only be available during the event.
This will incentivize customers to purchase during the event and help to drive traffic to your online store. If you want to host an event but are on a budget, consider hosting something related to your brand or products that doesn’t come with a hefty price tag. For example, you could hold a social media contest or interview a guest speaker in your field.
3. Send Out Press Releases
Press releases are a great way to gain exposure and drive new customers to your site. Press release services allow you to create unique press releases tied to your business, products, and brand.
These press releases are then distributed to press outlets and publications and published online. The articles published as a result of your press release will be tagged with your brand name and are great for branding and SEO.
Press releases are a great way to get your brand in front of your target customers and generate leads. Remember that there are a few different types of press release services. You either send out a single press release that is published in many outlets at once or a press release blast that will be published in one outlet, but one that is very prominent and well-known. Press release services vary in price, some being free and others costing hundreds or even thousands of dollars.
4. Guest Blogging
Guest blogging on other e-commerce sites is a great way to drive traffic to your new e-commerce store. Guest blogging is when you write a blog post for another business’s website, and in exchange, they will publish your blog post on their website.
Guest blogging is a mutually beneficial strategy to drive traffic to your new e-commerce store. Guest blogging is an excellent strategy for driving traffic because it is a long-term approach and will be effective even after the launch of your new store is over.
If you want to drive traffic to your new e-commerce store, guest blogging is a great strategy. You find blogs related to your niche and reach out to the owners with a proposal to write a post for their site.
By guest blogging, you will build valuable relationships in your industry and have the chance to showcase your brand to a larger audience. If you really want to drive traffic to your eCommerce store, consider guest blogging on industry blogs with a high readership.
5. Collaboration and Sponsorship
Collaborating with other brands and building partnerships is a great way to put your brand in front of a new audience. If you want to drive traffic to your new e-commerce store, consider partnering with other brands in your industry and getting your logo and products featured on their websites or in their publications.
You also consider sponsoring your niche's events, publications, and social media accounts. Collaborating and sponsoring events, publications, and social media accounts is a great way to put your brand in front of a new audience and drive traffic to your eCommerce store.
If you want to drive traffic to your new e-commerce store, consider partnering with other brands in your industry or sponsoring events, publications, and social media accounts in your niche.
6. Build partnerships with influencers in your niche.
Partnering with influencers with large followings in your industry is a great way to get your brand in front of new customers and drive traffic to your eCommerce store. Using social media is the best way to find influencers in your industry who would be open to partnering with you.
Create a list of influencers in your niche and build relationships with them. Follow them on social media, like and comment on their posts, and send them personalized messages. By building relationships with influencers in your industry, you will have the opportunity to ask them to collaborate with you and help drive traffic to your new online business.
7. Implement ad campaigns to build brand awareness.
Many different ad networks allow you to create and run ad campaigns, such as Google AdWords or Facebook Ads. Ad campaigns are a great way to drive traffic to your site as they are cost-effective and generate a high traffic volume.
You create ad campaigns to set a daily budget that you are willing to spend on ads. Ad networks allow you to create ad campaigns targeting customers based on their interests, keywords they search for, and websites they visit.
Creating ad campaigns enables you to reach a larger audience and drive traffic to your new e-commerce store. Ad campaigns are a great way to drive traffic to your site, but remember that the goal of your ads is not to drive traffic but rather to increase brand awareness.
8. Promote via social media platforms
Social media platforms are great ways to connect with your customers, engage in conversations, and drive traffic to your new e-commerce store. If you want to drive traffic to your new e-commerce store, consider promoting it on social media platforms.
The best way to promote your eCommerce store on social media is to expand your social network and create engaging content that will appeal to your customers. The more engaging your content is, the more attention it will get and the more traffic your new e-commerce store will get.
Be engaging with your customers. A good way to engage your customers is to be more interactive with them and to interact with them on social media platforms. Interact with them in the comments section and give feedback.
By engaging with your customers on social media, you are making them feel special and appreciated. You are giving them the opportunity to interact with you and create a bond between two people. This will allow your customers to become more loyal and want to come back again and again.
9. Optimize your website for SEO
You need to optimize your website for SEO so that it ranks for your e-commerce store. Website optimization is the process of optimizing your website for search engine optimization, which is one of the most important aspects of an e-commerce store.
You will also need to optimize your website for mobile/tablet searches so that you easily reach a larger audience on mobile devices. The more optimized a website is on mobile devices, the more traffic it will receive.
The better optimized your site is on mobile devices, the more people will be able to visit and interact with it. If you want to optimize your website for search engine optimization, you should consider adding images to your site so that they are visible on search engine results pages (SERPs).
Conclusion
Starting a new e-commerce store from scratch is challenging, especially in this highly competitive e-commerce climate. Without visibility or brand recognition, driving traffic to your new store is an uphill battle, but it doesn't have to be. If you're launching e-commerce business and don't have a pre-existing audience to sell to, try out the above guidelines, and you'll be having new visitors sooner than you think.
We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.
