Industry Insights with Experts

Adapting To Your Audience: How To Tailor Your Pitch

Roshni Khatri

28th Nov'23
Adapting To Your Audience: How To Tailor Your Pitch | OpenGrowth

The bulk of our efforts are invested in meticulously crafting messages, aiming to deliver the perfect pitch for potential clients, buyers, or suppliers. However, it's crucial to recognize that not every stakeholder responds favorably to a uniform pitch. What may resonate excellently with one group might fall noticeably short with another.

Through my extensive experience collaborating with diverse stakeholder communities, I've gleaned valuable insights into tailoring messages for each category. I've learned that even when presenting identical information to different individuals, customization is essential to account for their unique backgrounds, interests, and perspectives.

Unfortunately, many companies neglect this nuanced approach in their messaging strategies. Research featured in Accountants and Business Studies reveals a common practice where companies develop a singular message and disseminate it across various financial stakeholder groups. This approach contributes to the inefficiency of business operations. In essence, the research underscores that communications devoid of audience consideration are likely to be disregarded.

Recognize your Target Audience

The interests, characteristics, and dispositions of your target demographic may be more elusive than you think, despite the fact that this seems straightforward. The first step in getting a grasp on your audience is to list all of the opinions you have about them. One of my earliest proposals to an investor, I recall, was predicated on the notion that his history may color his judgment.

Thankfully, I began to question myself and decided to learn more about his area of expertise.  My guess was mostly correct, one of his former business partners informed me, with one very significant exception. After I made the necessary revisions to my proposal, that possible investor turned into a significant business partner. Besides this, you should also know about prime tips to build your strength as they can guide you in developing strategies. 

Adapting To Your Audience

A decent delivery journey may be elevated to a remarkable delivery event by simply knowing the requirements, goals, and inspiring factors of our crowd. This allows us to customize and alter the subjects of the material we present. Try to think about these things while determining the demands of your audience:

1. Analyze your audience

Performing a thorough audience study is the first step in customizing presentations. It entails obtaining data on the requirements, interests, and demographics of your audience in order to curate your material appropriately.

 

 

Imagine, for example, that you are presenting to a group of middle-aged workers in the healthcare industry. You can use somewhat sophisticated vocabulary and give examples that are appropriate for their age. On the other hand, if you have to impart the same information to freshly graduated students in medicine, you may use sarcasm and humor together with a conversational tone.

2. The underlying idea

Getting to know your readership is the element that unites all of these procedures. Only once you are aware of your presumptions about the people you are speaking to, can you predict their reactions to what you are saying, and can you engage in a genuine, transparent dialogue with them will you be able to customize your message specifically for them. A generalized message meant for a variety of audiences is unlikely to resonate with any of them. You can demonstrate your customers' appreciation for them by crafting a message specifically for them that is based on these principles. 

3. Communication

Above everything, your presentation to each stakeholder needs to be interactive rather than one-sided. In reality, talking things through can overcome a lot of the issues mentioned above. You may discover more concerning about your audience throughout the subject matter than you had previously assumed. You may learn more about their response to your proposal during the chat. Understanding your audience entails treating them with acknowledgment, and nothing communicates this better than speaking to them as people rather than as objectives.

4. Identify cultural sensitivity

When delivering to a variety of audiences, it is imperative to identify and appreciate distinctions in culture. Cultural sensitivity may affect how your argument is understood and accepted, which may affect how well your presentation goes. 

Imagine that you are giving a presentation abroad to a global audience. It is vital in this kind of event to learn about and be conscious of cultural taboos and conventions around gestures, humor, etc. Inconsistencies can result when seemingly innocent behavior in a particular society has a negative meaning in another.

5. Maximize the Impact of Pictures and Images

Your presentations stand out and get significance from the use of visuals. It's critical to use appropriate images and graphics in order to live up to the expectations of your audience. For a preschool class, you may utilize engaging pictures and eye-catching charts. But for executive learning, you have to use intricate visuals that effectively communicate complicated material.

Always keep in mind that the images should support and enhance the content. Steer clear of superfluous or confusing graphics that don't directly advance the objectives of your presentation. Besides this, you should also know about the impact of virtual mentors on personal development, as mentorship can be handled virtually too. 

 

 

6. The underlying idea

Getting to know your audience is the element that unites all of these procedures. Only when you are aware of your presumptions about your target audience, can you predict their reactions to what you are saying, and can you engage in genuine, candid dialogue with them will you be able to customize your message specifically for them. All of them are unlikely to find resonance in a generalized message intended for a range of audiences. You can demonstrate your admiration for the public by crafting a message that is informed by these ideals and addressed specifically to them.

Although it may require some effort, consistently observing audience responses and interpreting their indications can help you improve not just as a presenter but also as an educator in both personal and professional contexts.

 

Elevate your entrepreneurial journey today by connecting with our experts through OpenGrowth's expert-on-demand services. Our seasoned entrepreneurs and experts from diverse fields are dedicated to guiding you through the challenges faced by startup owners and industry professionals alike.

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.

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