Allbirds IPO: Everything You Need to Know

KAJAL THARWANI

13th Jan'22

After Zomato IPO, Paytm IPO, and many Tech IPOs. Footwear startup, Alibirds is also set to launch an initial public offering (IPO)  with a value of 2.2 billion dollars. Allbirds has a passionate following among urban professionals. It represents the ideals of sustainability. The company is regulated as a certified group B, checked for the balance of profit and environmental friendliness.

 

Things you should know

Before investing, it is important to know about the IPOs.Apart from Allbirds, there are many hot upcoming IPOs. If you are planning to invest money in Allbirds, then here is everything you need to know.

 

What does Allbirds do?

Allbirds is a US-New Zealand-based footwear company. They design eco-friendly footwear and apparel and have stores in countries including the US, UK, China, and Korea. In terms of sales and market presence, the company has developed into a leading provider of sustainable footwear.

According to the reports from The Magazine, Allbirds’s staple product “Wool Runner trainers' ', are the world’s most comfortable shoes. The company operates a direct-to-consumer business model unique to the e-commerce industry.

 

How to trade in Allbirds’ IPO or any other IPO? 

Here are a few steps that can help you to trade on Allbirds’ IPO.

  • Open a trading account.

  • Plan a strategy.

  • Read about market-related news and articles.

  • Have risk management tools to protect you from huge losses.

  • Timely, take  advice from the experts.

 

Allbirds IPO

 

The Performance of Allbirds 

According to the reports from Forbes, In 2020, the company reported annual revenue of 219 dollars with a net loss of 26 million dollars. The year for the company was the top-performing year. To improve customer acquisition, it opened its first twenty-seven brick-and-mortar stores. 

Financial Times reported that the company's products have been popular among tech workers of Silicon Valley. That helped digital sales to grow by seventy-four percent by 2018 and 2030.

 

Why will investors be interested in Allbirds’ IPO?

  • According to MediaRadar, Allbirds spent the majority of all DTC clothing and shoe brands on digital, television, and print marketing in 2021 to increase brand awareness. This can help its market presence and market share growth.

  • The company is part of a growing sustainable sector. As people become more environmentally conscious every day, investors can look to green and sustainable brands to support them. 

  • A McKinsey study found that environmental pollution and brand trust are becoming increasingly important factors for Gen Z and Millennial consumers.

  • As a result of the Covid-19 pandemic, there has been a more carefree approach to work attire, meaning that sneakers and activewear (which the company also plans to bring to market) are becoming more acceptable in the office. This helped Allbirds products in 2020 and is expected to continue after the crisis.

 

Allbirds’s Business Strategy 

The company’s strategy is based on the increasing demand for sustainable and long-lasting products. 

  • To make the world’s comfortable shoes and apparel.

  • To make it a global brand  that is loyal to the customers.

  • Deliver the highest quality products on time with low carbon and consumer-focused supply chain.

  • Inspire the community of consumers to keep them coming back.

 

Allbirds’s Share Price and Valuation 

Allbirds will offer more than 143 million shares at prices between $12 and $14 per share. According to Crunchbase, the company has raised over  200 million dollars. The most recent was 100 million dollars in September 2020 in funding rounds. The round saw investment from Franklin Templeton, T. Rowe Price, and Baillie Gifford.

 

Allbirds IPO

 

The Competitors of Allbirds

Allbirds' main competitors include stocks like Adidas, Nike, and Steven Madden Ltd. They are available for trading on next-generation trading platforms. Brands or companies that offer Allbirds-like products but are not yet offered for sale include Rothy's, Atoms, Giesswein, Suavs, Carisma, and Baabuk.
 

Conclusion 

While nothing is without risk, Allbirds will benefit from trends in the athletic footwear and apparel industry as well as the post-pandemic market. If Allbirds continues to innovate in its product offerings and offer marketing that reaches its target market, then there is potential profit.


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An explorer who takes risks and learns from her mistakes. An aspirational content writer, studying social work. Kajal loves trying her hands in different crafts.

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