Everyone is aware of the google search engine and to be honest, this is not just a search engine but it's more like one of our support systems in daily life. It is the most used search engine on the World Wide Web across all platforms, with 92.62% market share as of June 2019, handling more than 5.4 billion searches each day. But, now Apple seems to beat Google at its own game by building its own rival search engine technology.
A report by the Financial Times claims that Apple has begun to show its own search results in iOS 14. This might mean that Apple is ramping up efforts to replace Google Search on its devices.
Why is Apple building its own version of Google search?
For several years now, it’s been reported that Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS, and macOS. According to the deal, iPhone, iPad, and Mac users search with Google when they use Safari unless they manually change the default search engine in Safari’s preferences. The amount paid by Google to remain as a default search engine accounts for 20 percent of Apple’s Services revenue.
US antitrust authorities threaten multibillion-dollar payments that Google makes to secure the prime placement of its engine on the iPhone. Financial Times claims that the antitrust lawsuit prompted Apple to start working on its own search product more urgently.
Apple's own search engine creates an example of funding a business with self-financing in creating one of its latest versions of the iPhone operating system, iOS 14, in which Apple has begun to show its own search results and link directly to websites when users type queries from its home screen.
UK regulators aim for Apple's search engine deal with Google
According to an agreement, between Google and Apple, Google pays billions of dollars to Apple to remain the default search engine on Safari for iOS, iPadOS, and macOS. Now, as the U.K. Competition and Markets Authority is taking a dig at the deal, we will soon witness the end of the deal. Click here.
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