WHAT IS A GHOST KITCHEN?
Before you start feeling spooky, let me tell you, Ghost Kitchen is not a haunted kitchen. This trending concept refers to a professional setup food service establishment that offers delivery only meals. So, a ghost kitchen can also be called cloud kitchen or virtual kitchen. These places do not offer the option for dine-in nor do they have a storefront.
PROS AND CONS OF GHOST KITCHEN
Ghost kitchen as a business model has been around from some time. But, not in the times of the coronavirus pandemic, it looks like the future of restaurants. COVID-19 and physical distancing measures are changing the way how restaurants operate. In most of the countries, people are not preferring to go and dine out because of safety reasons. While the traditional restaurants are paying the huge infrastructural cost just for doing home-delivery through third-party food-delivery apps anyway.
One of the benefits of ghost kitchen is that it helps you save cost in terms of the seating arrangement, storefront, or waitstaff.
On the other hand, the drawback for a virtual kitchen is the time the food takes to reach the customer. Food that is sent over as delivery can change the overall experience of eating outside food. Some food like sizzlers is tough to be sent across as home delivery.
You can read more pros and cons of having a ghost kitchen in the links below:
THINGS NEEDED TO START A PROFITABLE GHOST KITCHEN
Ghost kitchen requires significantly fewer capital resources to enter into the highly competitive food industry.
Do read some of the interesting articles below, if you want to know what goes into building a ghost kitchen:
Every venture has its own set of challenges. Some of the challenges for running a ghost kitchen can be found here:
WILL GHOST KITCHEN REPLACE TRADITIONAL KITCHEN?
Is ghost kitchen the future of restaurants? Read this article to know more:
So, we can it ghost, cloud, virtual, dark, smart or delivery-only kitchens. They all refer to the same idea: a restaurant that sells meals exclusively through delivery channels. What are you going to prefer? Going out and dine-in or ordering out from a cloud kitchen that has no storefront? Do let us know in the comment section below.
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About the author: Priya Nath
She has a keen interest in startups. She is remembered as a geeky student by her classmates. Her passion includes owning innovative gadgets, networking and psychology.