Baton, a music-driven startup, raised $4.2 m. The company will invest in developing products, expanding the team, and introducing new features. A musician called Gabe Warshaw formed a new company that has been testing out a private beta version since 2022, which he named Baton. With the help of the Unreleased app, music industry people including artists, producers and talent scouts share and work together with unreleased music they make sure that everyone gets credited for their work and compensated.
The design of the platform provides musicians with an opportunity to exercise control and be visible in terms of whole songs or even samples. What makes Baton different is that it records usage data to support artists’ copyright ownership and keep them informed about which other artists they have been working with.
Additionally, Baton is putting up a secure, decentralized system that will safeguard intellectual property as well as automated payments for creators.
What is the background of Warren?
As a founder of Baton, Warren comes from the Big Apple and is immersed in the music world. Using his experience as a musician and expertise in physical infrastructure, he aims to address common industry problems with Baton’s digital offerings. He is also famous for opening Prince Street Studios, a studio located in Brooklyn.
Baton is the middleman that links artists and preserves thousands of music intellectual properties. Some of its high-profile clients include DJ Dahi, a Grammy-winning producer who has collaborated with big names such as Kendrick Lamar, Drake, and Rihanna. DJ Dahi praised Baton as a necessary tool for identifying new artists out there, whilst Sickamore stressed that this is a much-needed solution for producers and artists.
Its recent capital raise, headed by BITKRAFT Ventures with the involvement of others such as Techstars, Dorm Room Fund and Innovation Venture Fund of NY University is meant to broaden the Baton functionality. These funds will go towards hiring additional engineers, product managers, and marketers as well as building an infrastructure for content collaboration, including licensing agreements with photographers, filmmakers, and design professionals. This development makes Baton, an open-ended environment for social creativity, and copyright.
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