Blue Ocean Strategy By W. Chan Kim

About the Author: W. Chan Kim 

Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million and is acknowledged as one of the most iconic and impactful strategy books ever written. It is being circulated in a record-breaking 44 languages and is a bestseller across five continents.

He also earned the advisory member for the European UnionNobels Colloquia Prize for Leadership on Business and Economic Thinking. He is a Fellow of knew about the requirements for strategic success.

 

Blue ocean Strategy

 

About the Book

Since the morning of the industrial age, companies have been immersed in head-to-head competition in search of sustained, profitable growth. They have fought for the competitive benefit, battled over market share, and struggled for differentiation. Yet, as this influential and enormously popular book shows, these hallmarks of competitive strategy of fight or submit are not the way to establish profitable growth in the future.

In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat game results in nothing but a bloody red ocean of rivals fighting over an introverted profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that story of success comes not from battling competitors. Still, industries creating "blue oceans"—untapped new market spaces ripe for ex-rival Spansion. Such strategic moves, which the authors call “value innovation,” make powerful leaps in value that often render obsolete for more than a decade.

Blue Ocean Strategy illustrates a systematic strategy to making the competition irrelevant and outlines beliefs and tools any company can use to establish and capture their blue oceans. This bestselling business book charts a bold modern path to winning the future, a landmark work that upends traditional thinking about policy and the story of success.

 

Blue ocean strategy Image


Have you Read the Extreme Ownership?

 For Kindle:  Click here 

 

We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below

 

Contributor: Beauty kumari

An eloquent individual loves to express a myriad of topics through her words. She is ready to take any professional challenge head-on and give her best to any project entrusted to her. She wants to adversely impact through her writing and build a career out of her passion

An enthusiastic and professional towards achieving the best. Focused and centered on career objectives. completed post-graduation in rural planning and management. Adaptive towards accepting new skills and experience and now exploring my interests with the organization by becoming an intern.

Comments

Robert Mitchell

18th Apr'22 11:34:09 AM

Am Robert Mitchell USA , How i purchased Willy Wonka Golden Ticket from Wal-Mart #2605 in Gallipolis and won $15,000, It still feels incredible that my life has changed and I thank Dr Prince  everyday for his help. It is the best feeling in the world knowing that I am financially secure.Dr.Prince has proved that all the comment that i have read about him are all true, I am saying this now because before i contacted Dr.Prince i was having doubts if all what i have read about Dr.Prince are true but after contacting him, i believed that Dr.Price  is truly powerful and his spell has the capability to Win all kinds of lottery All thanks Dr prince, his number +18144484537 This Man has been of immense blessing to me and my friends and i am putting his email here to help the world at large know about his abilities and power to solve various types of problems contact him today via website https://obinnaspelltemple.com/ obinnaspelltemple@yahoo.com

Nath Mary

2nd Apr'22 02:49:25 PM

I'm so happy to share this with you that can read / see this now. When I started trading binary and forex a few months ago, I really didn't have the necessary tools to trade and I lost a lot until I met Pablo Martinez who taught me all about market psychology as he managed my account for me. Today I am grateful to him for his great offer and help because it really changed my financial situation with an investment capital of $1500 and now I'm earning around $35,500 - $30,000 profits per week. Here is his WhatsApp no: +44 7520 636249 or his email address: pm7234029@gmail.com Https://www.facebook.com/PM-Fast-Trade-104912912155335/

Nath Mary

2nd Apr'22 02:48:10 PM

I'm so happy to share this with you that can read / see this now. When I started trading binary and forex a few months ago, I really didn't have the necessary tools to trade and I lost a lot until I met Pablo Martinez who taught me all about market psychology as he managed my account for me. Today I am grateful to him for his great offer and help because it really changed my financial situation with an investment capital of $1500 and now I'm earning around $35,500 - $30,000 profits per week. Here is his WhatsApp no: +44 7520 636249 or his email address: pm7234029@gmail.com Https://www.facebook.com/PM-Fast-Trade-104912912155335/