Customer's Language to Create an Advertisement


19th Oct'20
Customer's Language to Create an Advertisement | OpenGrowth

Smart adverts, important for growth

Advertising is ubiquitous in modern society, and while many people have some understanding of the power it wields over our everyday choices, few realise the subtle nuances of advertising that cause it to be so effective. Language is the ultimate power in advertising. The tone of your advertising content is crucial for showcasing your business and what it uniquely offers. An advertisement has the power of making or breaking a product. An effective advertisement can help your company succeed.

Know the Tips to Create an Impactful Advertisement:

1. Avoid using many technical terms

The language of advertising should be done by using words that the customer understands instead of complicated technical terms. And using words that the customers are familiar with. 

2. Using Keyword

The language of the advert should be simple and easy to under, and it should be search engine optimized.

3. Consumer-centric marketing

It is important for the advert to focus on the consumer and not the actual product. The point of the advert should be how the product can help the consumer. 

4. Built a creative team

The company needs to create a creative team for the development process. A successful business cannot be run alone, teamwork is a success. 

5. Proper marketing

The videos need to be placed in the prime spot and optimizing place where the audience’s attention.

6. Use a Powerful heading

The advertisement needs to be placed in a place and have an effective heading so that it grabs customer’s attention.

Consumers don't know what they are looking for most of the time. It's the advert's job to guide them and let them know about the product. And how the product will change their lives and make it easier.


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Know How Advertising Helps to Grow Better:

Equipped with a dense, dynamic history, advertising is an incredible tool to add to your marketing tool box. Between print ads, radio sponsorship, TV commercials, and social media promotion, the opportunities to advertise and promote your brand are endless. To best connect and engage with your audience, speak your customer’s language, appeal to their emotions, and tap into their desire to be a part of a community, create a clear and authentic brand story to illustrate how your brand aligns with their values.

By applying these tried and true practices to your advertising, you’ll build a magnetic brand that attracts customers, establishes a following, and generates revenue.


We, at OpenGrowth, are constantly looking for trending startups in the ecosystem.  If you want to know anything about marketing and branding or anything related to advertisement, then do let us know in the comment section below.


Contributor: Riti Gupta

She is recognized for being a compassionate and creative writer. She is dedicated to creating and developing content. Her main objective is to put her best efforts and to leave a powerful impact on the readers.

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