Customizing Your Startup Pitch: Investors vs. Customers

Anurag Paul

10th Apr'24
Customizing Your Startup Pitch: Investors vs. Customers | OpenGrowth

One of the things you are obliged to do as a business founder is to present your business idea adequately. This is an essential skill, as you will have to pitch your idea in one way or another to investors, future employees, or clients. 

Unfortunately, pitching can be very difficult. You should be able to pitch in different ways – from face-to-face conversation to email or a tailored startup presentation. 

There might be cases when you only have a short time to make an impression or no opportunity at all. That’s why we have collated the best tips to create the perfect startup pitch for different audiences.

 

Create a Pitch Deck for Investors

Your presentation and pitch deck should clearly show your startup's vision. They should also explain the problem you will solve. Say how your product or service solves it for your target customer. Also, explain why your team is the best for the job.

It's tougher each year with only about 10% of pitch decks getting the funding they seek. This really does underline how key it is for your pitch deck to stand out and really impress those investors.

Every second counts when pitching to investors. In fact, on average, an investor allots only 3 minutes and 44 seconds to the review of a pitch deck. 

With investors receiving an immense number of pitch decks every single day, it surely pays to be extremely direct yet engaging with your pitch deck. 

Startup Pitch

How to Create a Perfect Pitch Deck

  1. Introduction: Start with a catchy one-liner summarizing your company's mission. Add a dash of flair to grab attention.
  2. Market: Highlight the size of the market you’re targeting. 
  3. Problem: Clearly articulate the problem your startup intends to solve, making it relevant to the investor.
  4. Solution: Detail why your product or service is the ideal solution to the problem. Be thorough but concise.
  5. Product: Showcase your product or service, emphasizing its uniqueness and why it stands out.
  6. Traction: Share any progress or milestones you’ve achieved. This is your chance to brag a little, so don’t hold back.
  7. Revenue model: Tell the investors about how they are going to be paid.
  8. Investment opportunity: Outline what you are asking for, why you need it, and what you are prepared to offer in return.

 

Tips to Consider When Creating Startup Pitches for Different Clients

Here are some of the best tips that you must consider when you want to create a perfect pitch for any given client:

 

Understand Your Audience

Do not start the pitch process until you know the people you want to approach. Information such as their background, interests, goals, and what they are in a business is vital. 

Moreover, you need to understand their investment strategies, the types of companies they invest in, and how they arrive at the decision to invest. 

More so, it will help you build trust and rapport with potential investors when you plan to pitch to diverse audiences. You can also explore the best tools for discussing AI trends in 2024.

 

Tailoring Your Message from Seed to Series A

At the start, your pitch is not about your achievements. It is about the problem you're solving, how you plan to solve it, and the potential market.

At later stages, the focus shifts to what you have done and achieved, your business traction, KPIs, and growth strategies.

The specifics of the customized pitch, e.g., how much money you are asking for and your valuation, also have to change depending on the stage. For the seed stage, you may ask for $500k to build a basic version of your product and see if your ideas work. For Series A, you may be asking for $5m to launch your product to the market.

 

Share Your Story

Investors are attracted not to the numbers but rather to a well-expressed, vigorous story. A good story not only captures their interest but also touches their hearts and stimulates their imagination.

Startup Pitch

Use compelling language and provide instances or illustrations that make the story vivid. This approach helps illustrate not just where you've been but also where you're headed and the impact you plan to make. Always try to share your story and make your pitch irresistible to investors. 

If you want to know the right way to create irresistible pitch for your startup, you can also read this blog to understand how to create an impeccable pitch.

 

Prepare for Questions

Even a great audience-specific startup pitch will result in many questions from your investors. A pitch might also send doubts or express a degree of concern. 

To help prepare, refine your answers to the questions. Work through preparing your pitch. Think through some of the questions an investor is likely to ask. Have clear, brief answers ready. Also, be ready to address any skepticism or challenges they bring up. 

Practice the pitch using the outline until you can give the pitch to an audience with ease and confidence, never losing steam in either delivery or passion for the idea.

 

Key Takeaways

If you are seeking investment, partnership, or sale, your ask must be clear. This distinguishes your pitch, boosting success in the startup landscape. This is how to make your online startup pitch stand out from others.

Whether you are trying to win over investors or woo customers, whether you inspire partners or anyone else, the keys to your best pitch are three: clarity, brevity, and levity. Take those insights and create your next unforgettable pitch today.

Ready to take your startup to new heights? Dive into our in-depth, expert-verified, and meticulously researched OpenGrowth courses. Fuel your entrepreneurial ambitions with practical insights and take that crucial first step towards unstoppable success now!

Anurag has been writing content for over eight years, and he is dedicated to it and cannot see himself in any other industry. As a passionate writer, he is interested in business and entrepreneurship. An accomplished technologist and financial expert, he strives to empower others through entrepreneurship, leaving his comfort zone to explore entrepreneurship. Having worked in the Financial sector for more than five years as a full-timer, he also has a keen interest in Corporate Finance ...

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