Do You Know About Enhanced Personalisation in Payment?

Neda Ali (Editor)

22nd Mar'21
Do You Know About Enhanced Personalisation in Payment? | OpenGrowth

Enhanced Personalised in digital payment is a boon

Digital payments have become very popular as shoppers progressively have faith in their smartphones to assist manage their cash. Retailers are responding by giving customers a lot of seamless expertise at checkout – each on-line and in brick-and-mortar stores.

With platforms like Facebook, Instagram, Pinterest, and Snapchat adding a lot of eCommerce options, and with several digital wallets integrated with loyalty programs, moving cash from purpose A to point B has never been very easy. These developments are among a number of the trends that may deeply affect digital payments within the next twelve to eighteen months. ECommerce companies need to narrow their focus to personalized payment methods that are most meaningful to their key customers.


Personalized Digital Payments


Personalized Digital Payments

The enlarged role of social media in eCommerce and therefore the evolution of digital wallets are a part of a broader trend in providing customers with a lot of personalized experiences on-line and in stores. The retail atmosphere is changing seamlessly as shoppers not solely place orders for home delivery, however additionally visit stores to select up orders.


Value of personalization

Letting customers search whenever they need and where they want additionally involves allowing them to pay but they want. However, it's important to focus on payment methods that are most meaningful to customers. Payment ways include PayPal, Apple Pay, Amazon Pay, Samsung Pay, Google Pay, Masterpass, and Visa Checkout, among others. rather than overwhelming customers with dozens of various choices, it's more effective to provide the most relevant ones.


digital payment is a boon


Looking Ahead Towards Personalized Payments

Digital payments are integrated with loyalty programs, allowing businesses to develop rewards that are beneficial to their customers. A growing range of companies is making mobile apps that permit customers to track points and see their progress toward earning incentives.

To know more about personalized payments, OpenGrowth suggests you refer to these links:

Your Customers Have Adopted Digital Payments. Have You?

Digital payments are becoming more popular as shoppers increasingly rely on their smartphones to help manage their money. To know some payment trends, click here:

Getting personal is the only way for payment techs to win users: 

In an age of rapid technological growth and big data, best practices for business-to-consumer interactions have never been more hyper-personalized. To know more, read here:


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Contributor: Sudeshna Dutta

Sudeshna is an engineer in making. She is a writer at OpenGrowth. Apart from dealing with circuits and chips, she is passionate about being a keyboardist and pianist and wants to attain professionalism in it with her talent coupled with hard work.

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