What is Social Networking?
Social networking is a practice of interaction and making a connection with social circles/groups, which can help in organization growth in the future. Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites such as Facebook, Twitter, LinkedIn, and Instagram, among others. Social networking has become a significant base for marketers seeking to engage customers.
In an attampt to meet your goals, you have to expand your social network to reach maximum number of people. This article will guide you through the things to do expand your social network, which will help you engage more people.
How can your social circle help in the growth of your business?
Expanding your social circle means you are exposing yourself to more opportunities and as your group increases you gain more confidence. This leads to both personal and professional growth.
What is a social circle/group?
A circle of people who are interconnected socially, through a social network is called a Social Circle.
Types of Social Network:
1. Casual Network
A network of friends, family, and acquaintance that are not professionally related to you, is called a Casual Network.
2. Professional Network
A network of clients, associates, employees, or anyone related to you in a professional manner, is called a professional network.
Tips that can help you build your professional network:
1. Joining Groups
You can join a social group and forum of your interest and ambition and meet people there, who can positively influence your business.
2. Meet more people constantly
You can acquaint yourself with your mutual friends and meet more people all the time. It can be a great opportunity to exhibit your talents.
3. Being active in Social media
You can increase your social group by being more active in social media, like writing articles on Facebook expanding business circles through Linkedln, or posting videos and pictures on Instagram.
4. Take the risk
Always be confident and try making the best first impression.
Strategies to expand your social network
All of us want to broaden our horizons when it comes to our social circle. However, what matters is who you are including in your social network that does not harm your professional and personal image. These strategies will help you expand your social network and help you choose the right people in your social group.
Use of Imperfect social search engine - Filter your friend's list
Now, a social search engine is not a new application or an engine like Google Chrome. It is simply a method to filter your friend lists on social media. If you make friends with the right lot of people, you are introduced to that circle which might prove beneficial for you personally and professionally.
Many people come on social media platforms in search of new opportunities. However, to get the right opportunities, you need to have the right people in your social network, who will make the recommendations at the right place and at the right time. Therefore, filtering friends on the social network regularly using this social search engine technique is very important.
Be bold in your outreach
Your professional life is not as stable as your personal life. It goes through its own highs and lows. On one hand, while you are celebrating your promotions, you might also lose your job on the other. During your highs, you do not think of expanding your network. However, when you are losing on your opportunities, you turn to social media looking for new avenues.
The more setbacks you get are when you are not in your position, many people unfriend you. This makes you demoralized and are more vulnerable. However, this is the time to gather courage and be bold enough to share your failures and explore new avenues.
Saying ‘thank you and ‘you are welcome’ will not affect your reputation. Use these at every opportunity to thank people in your friends' list to make them feel they are special and they mean something to you. Being kind and Courteous always adds to your positives. There are greater chances when you can be recommended for better opportunities by this behavior.
Social Network: A simple yet complex concept
Running an organization efficiently is not easy work, you often can't do it alone. That's why it's necessary to surround yourself with like-minded people and expand your social network.
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Contributor: Riti Gupta
She is recognized for being a compassionate and creative writer. She is dedicated to creating and developing content. Her main objective is to put her best efforts and to leave a powerful impact on the readers.