Financial Due Diligence: What Investors Expect?

Roshni Khatri

18th Sep'23
Financial Due Diligence: What Investors Expect? | OpenGrowth

Before a corporation secures funding, it is crucial to undertake a thorough due diligence process. The objective of this process is to assess the company's suitability for investment by examining its financial health. While the extent of due diligence may vary depending on the type and size of the organization, there are certain standard checks that every company must undergo.

One of your primary tasks when seeking investment for your company is to convince potential investors that your venture is a worthwhile investment of their capital and time. Due diligence plays a pivotal role in this process. In simpler terms, due diligence means that potential investors will thoroughly research your company before deciding whether or not to contribute. Aside from that, you should pay attention to how to make money during a recession as it can guide you in creating wealth effectively. 

Financial Due Diligence

An investigational review of the financial health of a business is known as financial due diligence. Similar to an examination, a financial investigation is carried out by specialists who want to learn more about the organization's current financial condition and its future potential. The goal of the financial due diligence process is to find problems that may not appear immediately obvious from the financial statements. 

Comprehensive financial assessment analysis

Shareholders will be asked to view financial accounts from prior years of your business as well as any future estimates you may have. They'll be watching for patterns in your income and outlays and checking to see if your company is bringing in enough money to cover its costs. So here we are describing a few points to be discussed in the due diligence financial report:

1. History of company

Today's prospective investors will want to learn everything there is to know about your business before investing their entire savings. Because of this, it's crucial to have a thorough business history that includes all the essential points. When reviewing your business's history, investors with an interest will be searching for the following: 

  • The method and aim of your company's origin
  • What historical milestones and turning moments can you name for your company? Here you should highlight noteworthy things like the introduction of products, growing markets, and investment rounds, among other things. 
  • Investors want to comprehend how you have dealt with and overcome obstacles in the past since no firm is exempt from them. This demonstrates how adaptable and resilient your squad is, as well as how you can get through challenging situations.
  • Where is your company right now? Here, you'll discuss topics including your existing products and solutions, the markets you're targeting, and your industry's competitive environment. 
  • What directions do you anticipate your company taking in the future? This is your time to talk about any significant projects you are preparing as well as your long-term strategy for the business. 
  • A well-written business's past will provide prospective investors with a thorough understanding of your firm and inspire faith in your team's capacity for long-term success. Therefore, spend the time necessary to compile a thorough and comprehensive record of the business's history. 



2. The Management team

In order to offer your business the greatest opportunity for success, it is essential for you, as a startup founder, to have a strong and knowledgeable board of directors in place. After all, your leadership group will be in charge of making crucial choices that will have an influence on the direction of your company. 

When considering making a purchase, investors will want to know who is running the firm and whether they have the skills and credentials to succeed. As a result, it's crucial to have a team of managers assembled that has the ideal combination of knowledge and expertise. 

Finally, new investors want to know that your organization is in capable hands and that the board of directors is able to make the difficult choices needed to secure the prosperity of the business. You can offer your business an increased chance for success by putting in place a capable and knowledgeable team of executives.

3. Gross Profit Margin

Most entrepreneurs strive to catch the investors' focus during an investor meeting by highlighting their income, client base, active users, repeat business, etc. Regardless of how much you convince investors with these glitzy figures, all of these figures are only meaningful if your gross profit margin is large. Investors anticipate your gross margin for a SaaS business to be at least 50%. This demonstrates both your ability to create cash and the caliber of the income you have generated. Your firm will be able to pay its bills thanks to your revenues. You may lose your business if you are unable to make enough money. Such a corporation would not appeal to investors. 

If you use a penetration approach and sacrifice your margin for a large sales volume, two factors will make this seem justified to investors. First, consider the size of the market you are aiming for and the potential size of your organization there. Second, would your business eventually have pricing power after it had a sizable market share? Investors would be prepared to make concessions for a low gross margin if the answers to these two concerns were satisfactory.  Besides this, you should also focus on strategies to protect your income from taxes. 



4. Model of business

Every time a lender searches to fund a business, they are searching for the next Amazon or Google. anything that has the potential to address a larger issue. The way the business operates may be used to analyze this. Both Dmart and the Kirana shop nearby sell groceries, but their business approaches couldn't be more different. A business model distinguishes between the two. When a company has a competitive advantage, it may not always be due to its unique goods or services but rather to its business strategy. Investors favor business strategies that establish an identity, include expanding distribution channels, and have rapid operational cycles.  Investors choose company plans that incorporate growing distribution channels, establish an identity, and have short operational cycles. 

5. Industry competition or rivalry

"Don't stop studying your rivals," the saying goes. This quote is taken seriously by investors. The industry's competitors give a general notion of the potential for development in that particular sector. Investors stay away from marketplaces that are very competitive, have lots of replacements, or have little pricing authority. 

The rivals that show how large a firm can grow may be used to analyze each of these. Additionally, they examine your comparative advantage over your rivals and your plan for taking market share away from  established firms. Investors also consider the market issue you solve and how it can lead consumers to choose your offering. 

6. Risk assessment

Challenges in business may take many different forms for companies. Managers closely monitor all such company hazards and take them into account even when valuing a company. While the accounting record may be used to identify financial hazards, other company risks are more difficult to categorize. These risks include those related to competition, markets, law, politics, and the economy, among others. Therefore, having a plan or a strategy for mitigating risk is advantageous for investors. Investors frequently examine the notes to the statement of affairs to find any potential future obligations. You should consider these risks while creating a budget in order to provide investors with a more realistic strategy. 


To conclude, we can say that a comprehensive method is involved in due diligence. In order to comprehend the characteristics of a certain business, investors may speak with industry specialists. As a business owner, you should take into account the aforementioned elements to ensure that the organization's due diligence provides persuasive evidence. Besides this, you should know how to use loans to build wealth and financial security.


OpenGrowth is constantly looking for innovative and trending start-ups in the ecosystem. If you want more information about any module of the OpenGrowth Hub, let us know in the comment section below.

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.


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