Due to the SARS Covid-19 pandemic, the world went into lockdown. From studies to business, everything went online. But as we say,” life goes on,” it forced us to start working from home. The pandemic gave a sudden boom to online marketing. Many of us are not familiar with the tips and tricks of online business and marketing.
At present, the online world is full of information; you can find any topic you wish to learn or read about. If you have just started an online business or are planning to start a small online business. You must be looking to learn more about online marketing courses or classes to learn about it. Then you are at the right place!
Online Classes for Small Business Marketing
In this blog, we will tell you some of the online classes that you can opt to learn marketing.
Google Online Marketing Challenge
Google online marketing is an online course with modules covering courses like search engine optimization, search advertising, mobile, social marketing, and many courses for beginners. For the last eight years, more than one lakh people from over a hundred countries have participated in this google online marketing challenge.
Even Google offers, $250 AdWords budget to use over three week periods, to run an online advertising campaign for the learners. The successful learners also get a chance to win prizes from Google.
You can use Coursera to learn new things or brush up on the old ones. The website has online classes from some of the world’s top universities. For example, the website has a course on “Introduction to Marketing” from the University of Pennsylvania. Coursera also offers the option to sign up for the alerts for the session beginning of the chosen course.
National Programmes on Technology Enhanced Learning (NPTEL) is an initiative by seven Indian Institutes of Technology, the Indian Institute of Science, and Carnegie Mellon University.NPTEl is a great resource to learn information related to marketing.
Extensive information and hours of video lectures are available on Youtube and the NPTEL site.
Udemy offers both free and paid courses to learn online. Google Analytics Training: Using actionable insight and Zero Cost Marketing Strategies: Official Primer Courses are the two most interesting and highly rated courses on the Udemy website.
The site has eight-lesson courses that focus completely on marketing activities. Udemy is one of the perfect websites to learn and gather valuable marketing information.
Social Media Quickstarter
Social Media Quickstarter allows you to learn email with social media marketing, to maximize the importance of both platforms. In a series of step-by-step guides, students can learn digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, blogs, and online advertising and review sites.
The course structure makes it ideal for those new to marketing, with components such as dictionaries and practical guides combined with practical examples from lessons available in practice.
SEMRUSH is a digital academy having a range of online marketing courses. The courses include content marketing, social media marketing, social engine optimization, pay-per-word, and affiliated marketing.
The registration is free and after compilation of the course and exam, you will get an online certification. The material for learning includes video and text, taught by digital marketing experts and professions.
Alison has more than five million registered users and is a massive online learning community offering free diplomas in E-business. The website offers free charger courses for learners.
Alison is developed by Mike Feerick and was founded in 2007. Alison was the first Massive Online Open Course(MOOC) provider. The website offers courses like Google Analytics, AdWords, Artificial Intelligence, and many more.
PPC University is a free online learning resource created by the company WordStream. It helps you build your Pay Per Click (PPC) and digital marketing skills. It has access to thousands of billions of dollars in PPC advertising. It offers lessons for beginners to advanced, with additional modules for social advertising.
HubSpot is an online academy offering different online courses. It has more than three thousand students learning different courses. The learners get a chance to learn marketing skills, blogging, optimization, lead nurturing and email marketing, search engine optimization, and landing pages. Also, how these can help overall for marketing strategy.
The offered courses are lower in price or completely free. After the certification exam, graduates receive a badge on their resume or LinkedIn profile to show that they have expanded their marketing skills with HubSpot Academy.
Many marketers are good at the field but not good at online marketing. The time has changed; having an online presence has become important these days. If you are a keen learner, then there are many platforms available online. Register yourself and expand your online marketing knowledge.
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