Google Ads: A wider Perspective for Advertising


9th Nov'20

What is Google Ads?

Google ads is a web advertising platform developed by Google, where advertisers pay to display brief advertisement service offering, product listing, video content and generate mobile application installs within google to add a network to web users. Google ads are paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where the advertiser pays per click or per impression (CPM) on an ad.

Google had also referred to as AdWords works on an auction system, which takes place every time a user performs a keyword search.


Here are few links that will give you a complete inside into what Google ads are:

What Is Google Ads?

It is important to understand how Google Ads works, detailing the Google Ads auction, bidding process, and explaining important factors like Quality Score and cost-per-click. If you want to know how does AdWords work? Read the article:

Guide to Google Ads:

Google is the most used search engine. Today hundreds of thousands of companies use Google Ads to promote their business. To learn pay per click terms, bidding strategies, and best practices to create effective advertisements on Google Ads, read more:


Google ads for startups

Google AdWords has turned out to a promising platform. It helps all sorts of startups to reach a large number of customers and connect worldwide. 

Google ads for startups are doing so well in the advertising sector and has helped millions of young entrepreneurs to grow their business. Google my business listing, Startups Google ads are the perfect tool to reach their target audience and achieve their goals.


Read the link below to know more about Google ads for startups:

Google Ads for startups

With Google Ads, you can have your advertising, budget, and planning wrapped up in one online package. Also, with the Google Ads app, you can view performance, pause or enable campaigns and ad groups, adjust budgets and bids, apply opportunities and manage your keywords wherever you are in the world. To know more, read the blog:

How to start Google Ads for your business

Google ads are clickable text ads, image ads and video ads, when clicked, takes the customers on their website/app and help them avail themselves of the services/products. To know the step-by-step guide to create an ad campaign for an early-stage business, read the article:


Google ads OpenGrowth


Google Ads: A tool for startups growth

Google ads are considered the best tool for advertising, promoting, and reaching the correct target audience within the least time. It helps to grow any startup with creative content and visuals.

It helps to grow the user base by getting in front of potential customers searching for similar products and services. Startups Google helps to acquire users and bring the customer back to a website or ad.


Click on the link below to read how Google ads help to grow any startup:

How to Prepare Startup Google Ads for Growth

SEM one of the most important and dynamic channels nowadays. To know about 3 major milestones that help your startup SEM campaigns to grow fast without struggle, read more:

Reasons Why Every Ecommerce Startup Should Use Google Ads

Google ads ensure that the marketing campaign is visible and your ROI is higher. For any business, Google Ads is the best way to ensure maximum output with minimum investment. To know why should eCommerce startups use Google Ads, read the article:


Startup Marketing

In this tech-driven world, to grow any startup marketing is a must. And in this generation where everyone is busy surfing digital portals and the internet, google ads are considered the best marketing tool. 

Startup marketing through Google ads can help reach the correct target audience in the least possible time and almost every part of the world. It is the best tool for this technology-friendly generation.


Click on the link below to know some tips and tricks for startup marketing:

The Complete Guide to PPC for Startup Marketing:

Working at a startup typically means high risk and low pay. If PPC is ignored altogether, these startup companies will lose a huge chunk of their potential business. To know the PPC marketing tips for Startup companies, read the article:


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. This was a blog on startup marketing and google ads. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below. 


Contributor: Sareen Yasmin

Her passion includes creative writing, reading, and playing around with words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.

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