7 Great Reasons to Use Marketing Automation

Roshni Khatri

9th Jun'22
7 Great Reasons to Use Marketing Automation | OpenGrowth

Digital marketing has made your business grow quickly, you can reach many people by using this technical tool. There are several concepts that you and your team have to cope with in the course of digital marketing. To overcome the difficulties of this process you can opt for digital marketing automation. In the current scenario, B2B businesses know a lot about email marketing. Still, there are many people who do not know the exact way to use it. So marketing automation is the best solution for your business. Besides this you should also know about how to monetize your website, to get good traffic and higher revenues. Marketing automation can also assist you in generating more traffic and income. 

 

What is Marketing Automation?

Marketing automation is a technique that helps you in making your marketing process smoother and more efficient. This tool allows you to perform and automate various tasks like spending personalized emails, updating customers, personalized website experience, and analyzing and choosing among new opportunities. The tasks that are performed under the marketing automation process are as under:

  • Collecting the database of customers and targeting them with the appropriate message and content.

  • Sending the monthly or weekly newsletters at a specific time frame to all the subscribers.

  • Sending the reminders to the customers that abandon their carts.

  • Sending the messages to display the discount offers available on the birthday of the customers.

  • Scheduling the content and posting on social media channels.

These all tasks take minutes to hours for a person to do on their own but with the help of an automated marketing channel, you can handle all these tasks within seconds and without any mistake or error. 

You might have heard about popular automation tools like hub spot, sales force, Hootsuite, Mailchimp and constant contact. Well, there are some marketing automation channels that operate just one aspect like email or social media. On the other hand, there are some other marketing automation channels that can manage multiple marketing channels on one platform. 

Thus it is the most effective tool for you, let’s discuss the prime elements of automation marketing!

 

Marketing Automation

 

Reasons to Use Marketing Automation

Marketing automation is estimated to drive a 14.5% surge in the sales margin for the business. Almost seventy-seven percent of marketers have seen a change in their business sales by using the marketing automation tool. Nowadays 75% of businesses are using this channel and have enormous traffic on their portals, with the extreme hike in sales. Here some prime reasons to use the marketing automation are described:

1. Personalized Content According to the Interest of Customers

Customers are the most prominent element of your business. If you provide a personalized experience then they are more likely to engage with your business. Such as a lead that has downloaded resources from your websites and wants to look at your email just like somebody looks at the ads on social media. With marketing automation, you can ensure that these individuals get the right email at the right time. 

2. Track Click and Conversions Back to Your websites

Just making a list of emails would not be beneficial in the long run as you need to create a list of people who like to buy from you. That is the situation where you need marketing automation. Use it to check which keywords or links align with your email subject lines and which content works best for your business. These tricks will increase your conversion rates. 

 

Marketing Automation

 

3. Save Time

By using automation marketing you can save time and labor. When a lead fills the form then the software of marketing automation ensures that the right communication reaches the potential customer at the right time. Thus it reduces human effort and gets done all the tasks quickly.

4. Boost Lead Generation

It is observed that 80% of marketing automation businesses generate higher leads. This system allows the businesses to reach, find and attract leads in ways that are not possible with traditional marketing. Moreover, it does not just increase the leads rather it improves the quality of leads also. Thus by using the digital marketing strategies, you can reach a larger audience through online mode.

5. Data Analysis and Collection

Marketing automation gathers information about your business and performance. This helps in providing useful insights into your business. This collected data can be organized into reports and can draw important conclusions based on your business goals. Thus these automated analyses enable your business to improve consistency and efficiency as well as optimize data-oriented decisions. 

6. Improve Conversion Rate

The marketing automation systems help businesses to create a connection with more prospective customers in a consistent and efficient manner. This also allows the companies to engage with the target audience by providing relevant information. This increases both sales and profitability. 

7. Better Communication Between Team

It is important for the team to have frequent and regular communication to maintain consistency between different digital channels. This can be sharing data, and information and regularly contracting with each other to improve individual marketing channels. 

Technology has become a core part of collaboration and communication. So the automated software helps in marinating the communication faster and easier. Thus by using the marketing automation channel you can communicate easily among different channels.

 

Marketing Automation

 

Implementing Marketing Automation in Business

As you know that marketing automation is a boon for the technical era as it helps the business in systemizing the trade operations. So it is important to incorporate the marketing tactics to generate the best results. You can hire a professional to implement the process more precisely. You can pick the best suitable marketing tactics to fulfill the needs of your company. So we can say that in such a brand building culture, marketing automation can help us in establishing our business worldwide and building a brand image. 

 

Conclusion

While it is about using marketing automation, there are several marketers who fail to use it properly. To be successful with it, you have to identify the target market and create a buyer persona. By this, you will get an idea about marketing automation efforts that are headed in the right direction. With this, it will also improve campaign performance. 

Thus we can say that automation streamlines the workflows, reduces cost, and increases profits. Automation is a crucial asset toward digitization and also lucrative. It provides substantial benefits such as time-efficient and better team oversight to improve lead nurturing and customer retention. 

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. Do share them in the comment section below.

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.

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