Grow your business globally through channel partners

Channel sales is the process of distributing a product to the market, typically by segmenting sales operations to focus on different selling vessels. Channel sales can include any type of third-party that offers your product or service to the end customer. Selling your product or service through a network of channel partners can provide great leverage to your business.

Re-sellers, distributors, value-added providers and other types of channel partners can provide a wide reach for your business and get your product or service in front of many prospective buyers. It is also a very cost-effective way to enter new markets as it spares you the costs of maintaining a local operation.

The main reasons that channel partner business is popular is that it has instant credibility by being associated with a well-known partner brand. It’s a model that’s easily scaled. You can increase your revenue and reach by bringing more partners on board. It has reduced sales and marketing costs. Your partners will be doing a lot of this heavy lifting for you. There’s no need for expansion of your existing team, as a single channel manager can handle numerous partnership deals.

Read below about Channel Sales:

Channel Sales: What it is and the best channel sales strategy

When it comes to selling products, there are two strategies: direct sales and channel sales.If you’re trying to decide which is a scalable model that will grow with you, channel sales could be just the answer when you need a low-risk and efficient sales model that can be efficiently adjusted as your business grows. To know more, Click here

What is Sales Channel Marketing Management?

The primary goal of a sales team is, of course, sales. Achieving that may be straightforward for small organizations with a clear, single sales channel. However, complex businesses with many sales channels can benefit from a more inclusive approach. To read more, Click here


Must Read: Managing Sales Deals


Channel partner business

The success of a partnership and channel sales lies in the value each party gets out of it. So, your channel partnership largely depends on what value you are building for your customers. For that, you need to identify and define the type of partners that may be relevant to your business and choose the best among them.

Read below to know about channel partner:

What is a Channel Partner?

A channel partner is a company that sells products and services for a technology manufacturer or vendor. This technology may include hardware, traditional software, Software as a Service (SaaS), or cloud computing solutions. To know more, Click here

Types of Channel Sales

Channel Sales is a convenient method of business growing. Even with a successful direct sales program, many companies opt to include channel sales into their strategy. Depending on the business, some choose to solely utilize channel sales for business growth. Channel sales helps grow your business far beyond the local stagnant market. It increases your reach and does not even charge you an extra penny.

Know about the types of sales channel here:

13 types of sales channel

A sales channel is the means of selling to consumers. To know more, Click here

4 types of channel marketing partners

Navigating the world of channel marketing can be tricky, especially when common industry terms overlap. To know about channel marketing partners, Click here


Do you know how Value selling is the key to sales success?


We, at OpenGrowth , are constantly looking for trending start-ups in the ecosystem. If you want to know any further information about the start-up ecosystem, then do let us know in the comment section below.


About the Contributor: Amrita Sinha

Amrita is in the field of media. She has a deep inclination towards writing and public speaking. She has the aim of removing the stereotypical mind-set of society. She loves to read and photography is her passion.

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.


Blank atm Card +393512615163

10th Jun'22 02:03:57 PM

Get $5,500 USD every day, for six months! See how it works. What'sApp : +393512615163 I want to testify about Dark Web blank atm cards which can withdraw money from any atm machines around the world. I was very poor before and have no job. I saw so much testimony about how Dark Web hackers send them the atm blank card and use it to collect money in any atm machine and become rich. Email : Hangout : What'sApp : +393512615163 They also sent me the blank atm card. I have used it to get 90,000 dollars. withdraw the maximum of 5,000 USD daily. The Dark Web is giving out cards just to help the poor. Hack and take money directly from any atm machine vault with the use of an atm programmed card which runs in automatic mode.

Special thanks to HACK VANISH, a professional hacker I’ve been hiring for the past 2 years because, I find him to be an outstanding hacker who has aided me in various hacking related issues, ranging from fixing my poor FICO credit score of about 437 TransUnion, 462 Equifax to 802 plus excellent score, tracking my cheating husband’s phone and currently has helped me recover my lost crypto funds from an online scam investment I recently ventured into, I must confess he is the best, quite brilliant, ever since I discovered him through a positive review I saw on Wallet Hub and reached out to him via Email: HACKVANISH @ GMAIL. COM, and Phone: +1(747) 293-8514, to which he responded in less than 10mins, I have never regretted working with him, he’s been quite helpful and highly efficient. I Would recommend his services to anyone without hesitation.

Nath Mary

2nd Apr'22 03:01:48 PM

I'm so happy to share this with you that can read / see this now. When I started trading binary and forex a few months ago, I really didn't have the necessary tools to trade and I lost a lot until I met Pablo Martinez who taught me all about market psychology as he managed my account for me. Today I am grateful to him for his great offer and help because it really changed my financial situation with an investment capital of $1500 and now I'm earning around $35,500 - $30,000 profits per week. Here is his WhatsApp no: +44 7520 636249 or his email address: Https://