Hemalatha Annamalai, The Pioneer of Revolutionary E-Vehicles

Supriti Tripathy

31st Mar'22
Hemalatha Annamalai, The Pioneer of Revolutionary E-Vehicles | OpenGrowth

An entrepreneur extraordinaire, Hemalatha Annamalai, is one of the few women who have brought the revolutionary E-bikes model to India through her company Ampere Vehicles. A believer in sustainable lifestyle and disruptive ideology, this founder-cum-CEO is transforming the scene of social mobility by empowering individuals. The products are diversified based on different purposes, starting from a range of E-cycles to E-scooters and E-loaders. Let's know more about the company.


Ampere Vehicles

Set up in 2008 in Coimbatore, Ampere was founded to bring Eco-Friendly Mobility into people's lives and make rides affordable. It manufactures electric cycles, scooters, three-wheelers, and specially made vehicles for the differently-abled. Year after year post-commencement, the company keeps improvising and adding feathers to its features. With Ampere Vehicles' different range of products, the main idea is to save energy and go fuel-free. Not only that, the raw materials needed for the manufacture of the vehicles are indigenized and target waste management. Currently, this game-changer enterprise is blooming at a valuation of Rs 115 crore and has tied up with Greaves Cotton, a diversified engineering company.



Hemalatha Annamalai, The Pioneer of Revolutionary E-Vehicles

Early Childhood 

Hema was born in Salem to a middle-class family and was the fifth among six siblings. Her father (a professor) and mother (a teacher) gave her the necessary qualifications and freedom to pursue her interests. She earned a Bachelor's degree in Computer Science from Coimbatore and started working in Wipro. After working for five years, she shifted to another company Cayenne Software where she worked as a Business Development Manager. This motivated her to complete her Masters which she did from the Royal Melbourne Institute of Technology, Australia. There was no looking back after that.


Her Entrepreneurial Journey

"As an entrepreneur, you work out solutions." - Les Wexner.

During her stint at Wipro, she knew she was a people person, and a desk job was not for her. As BDM at Cayenne Software, she interacted with people from different countries and discovered the world of possibilities. Deciding to act on her entrepreneurial instinct, Hema started an HR consulting firm, Uni Connect, in Singapore to combat talent acquisition problems. After handling the organizational operations of the firm, Hema went on to start her next venture Ampere Vehicles Pvt Ltd, with her husband in 2008. She has co-founded three more companies that worked around software tools, ticketing services, and technology training services.  


The Success of Ampere Vehicles

It wasn't easy for her company Ampere Vehicles, to make its mark in the market.; persistence and innovative marketing strategy gave it its identity. In June 2007, when her husband Bala Pachyappa went to an automotive conference in Japan that the idea of manufacturing electric vehicles spurred in them. There he listened to giants speak about how internal combustion engines were slowly going to die in a few years, and that gave them their niche to explore. Soon after immense research and many trips to South Indian states, they both founded Ampere Vehicles, and thus, the company's journey began.


In the first six months of incorporation, there was only a sale of 69 e- vehicles. Gradually when the company custom-made vehicles reflecting the needs of the disabled and supplied 1200 scooters to the Tamil Nadu government, it started getting attention. Slowly the company got investors and an excellent R&D team to expand its clientele. Among its investors like Forum Synergies and IMI investments., the major turning point for the brand came when Mr. Ratan Tata made his first automobile investment here. 


The Electric Lady

There is more to the charismatic personality of Hemalatha. She leads by passion and never gives up. Her enterprise, being backed by two big leaguers, Mr. Ratan Tata and Kris Gopalakrishnan(Infosys co-founder), is only the beginning of her vision; she wishes to build the Tesla Motors of India. Her focus has been on brand building and marketing rather than investing. The company has dealt with its share of obstacles and now relies on the indigenous source than imported materials.

Hemalatha has been leading her enterprise to bring a revolution in personal mobility with sustainability and make a difference by empowering women and thrashing gender inequality. About 30% of her workforce constitutes women, and Trisul (the electric three-wheeler developed by Ampere Vehicles) was primarily built for the needs of women mill workers of Tamil Nadu. Selling over 22000 vehicles every year, Ampere Vehicles has enhanced people's livelihood in villages and towns while creating a clean better future. 

In 2010, Hemalatha won the Best Product Design Award and received the Disruptor of Tamil Nadu award in the manufacturing sector. In 2017, she also received the Women Entrepreneur of the Year Award conferred by the Rotary Club of Madras East.

Hemalatha Annamalai, The Pioneer of Revolutionary E-Vehicles

A Message to Budding Entrepreneurs

Hemalatha Annamalai has played the role of a professional, entrepreneur, wife, mother, motivator, and social worker, and she never had it easy. But her commitment to making a difference in people's lives through Ampere Vehicles and her enthusiasm brought her sweet success. She believes in facing her challenges head-on and conquering them with proper preparation. Her journey shows how women entrepreneurs know better to handle challenges gracefully.


Her message to budding entrepreneurs is primarily threefold. She advocates entrepreneurship to people who do it not just because it's the trend but soak into its idea with constant evaluation and preparation. According to her, a budding entrepreneur must be:


1. Systematic. Identifying the problem, converting the solution to a viable business plan.

2. Moving. The idea isn't enough. You must find a mentor who can guide you to create your niche and keep moving.

3. Keeping it Original. The only thing that will keep you going is your authenticity and passion. If you do not have an original business plan, you will get distracted by others' views.

So, with the three-take advice from one of the powerful women in business, are you ready to take the plunge?


We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

A believer of good things and pursuer of diverse avocation, she is a fiction lover and a simple writer. Supriti has a number of professions to her list and she feels challenges are the only answers to failures.


Blank User| OpenGrowth


13th Apr'24 06:30:54 AM

Learn how 30 seconds of your time can earn you a free gadget such as iPhone, Steam deck, Playstation, Laptop, iPad, etc. If that is too real to be true, then check it out here: http://survey4reward.free.nf/

Blank User| OpenGrowth


31st Jan'24 03:07:37 PM

Be careful of people or platforms promising huge returns. They lure victims into fake programs. There is no shame in speaking out. I was scammed of 198,450 USD last year. While researching on how to recover my funds, I came across several recommendations on Bitcoin Abuse Forum about RecoveryChef. I contacted him via his email on recoverychef@techie.com and he helped me recover my stolen funds. If you've also been a victim of financial scams, don't hesitate to get in touch with RecoveryChef. https://about.me/williamsholmes

Blank User| OpenGrowth


23rd Dec'23 12:21:46 PM

HOW YOU CAN RECOVER YOUR STOLEN FUNDS NOW I was scammed over ( $275,000 ) by someone I met online on a fake investment project. I started searching for help legally to recover my money, and I came across a lot of Testimonies about HACKER STEVE. I contacted him, providing the necessary information and it took him and his team of experts about 36 hours to locate and help recover my stolen funds. I am so relieved and the best part was, the scammer was located and arrested by local authorities in his region. I hope this helps as many out there who are victims. I strongly recommend Steve professional services for assistance with swift and efficient recovery. You can reach him for any form of recovery (Crypto, Credit card, Gift card, Forex, NFT, etc) on Gmail: Hackersteve911@gmail.com

Blank User| OpenGrowth


1st Nov'23 08:10:54 PM

Investment is one of the best ways to achieve financial freedom. For a beginner there are so many challenges you face. It's hard to know how to get started. Trading on the Cryptocurrency market has really been a life changer for me. I almost gave up on crypto at some point not until saw a recommendation on Elon musk successfully success story and I got a proficient trader/broker Mr Bernie Doran , he gave me all the information required to succeed in trading. I made more profit than I could ever imagine. I'm not here to converse much but to share my testimony; I have made total returns of 3.6BTC from an investment of just 0.6BTC. Thanks to Mr Bernie I'm really grateful,I have been able to make a great returns trading with his signals and strategies .I urge anyone interested in INVESTMENT to take bold step in investing in the Cryptocurrency Market, you can reach him on WhatsApp : +1(424) 285-0682 or his Gmail : BERNIEDORANSIGNALS@GMAIL.COM, bitcoin is taking over the world, tell him I referred you