At a time in marketing, a website for branding was a much-established afterthought. First, you have a business that you start, expand, establish, and then think about creating a website.
However, with social media and digital marketing skyrocketing, an online presence has become almost the bread and butter of any business. As a result, marketing without an SEO-optimized website is practically impossible.
If this is the first time you have heard about SEO, click here to learn what SEO is and how SEO works. Once you know what SEO is, you can move forward with the article.
At the same time, you need a branding website design that reflects heavily upon your vision and mission. A generic website will just make you a part of the crowd. Everything has to be about your brand, from the website design to its loading speed to the colour you choose.
What Is Brand Identity
Before we get into the nitty gritty of websites for braiding, here is the technical meaning of the term 'brand identity.' A brand identity is how you present yourself to your target audience.
In a way, your brand identity should help the target audience to recognize, reach, and get attracted to your business. These are represented by some of the fundamental characteristics of your brand. For example, it could be the product, core message, or vision for the future.
How Website For Branding Is Essential
Audience feedback is essential for any website. Some SEO Optimized designers understand the assignment of visual attraction and audience attention.
A study conducted across audiences who are perusing a website states that for an audience, it just takes 50 milliseconds to decide whether they want to leave or stay on a website.
So, your branding website design has to be unique and should hold the ability to keep your audience beyond that time. Only 50 milliseconds to give a great impression! It does provide a clear view of how vital a website design strategy should be.
1. Gives You A Brand Identity
A generic website design will not impact your audience since they have probably seen the design before (on some competitor's website). Uniqueness is a defining element of impressing the viewer. Something new always attracts me!
So, a well-designed and SEO Optimized website that caters to the goal of branding will automatically have unique elements. Because when branding is the purpose, the designer will precisely chalk out defining characteristics of the website and add them to the design.
If you have a monotone colour for your advertisements, logo, and website, it will help your audience recognize you.
2. Makes You Stand Out
No matter your business module, it is safe to say that you are not the only one with that idea. In such a competitive market where a new business occurs almost every day, no idea is almost unique to the core.
So, you must start finding loopholes to make your business stand out. Building an SEO-optimized website for branding is an excellent way to create more brand awareness. If you implement ideas and aesthetics that your audience likes, you should be able to make yourself stand out.
3. Impresses Your Audience
Talking about catering to audience likeness and impressing your audience through your product or service is not everything. The product isn't enough when you are gathering leads to be turned into loyal customers.
Plus, with the depleting attention span, you only have that 50 milliseconds. So, other than your regular branding designs, paying attention to the technicalities of the site helps with better brand recognition. Audiences always like a brand that helps them!
- Does it have a sitemap?
- Is your website loading fast enough?
- What about being device friendly?
A website for branding is complete when it caters to the audiences' needs.
Frequently Asked Questions
Here are some of the frequently asked questions about branding website design. We have consulted experts and provided specific answers which will assist you.
1. How To Brand Your Website?
Ans. Now that you know how branding websites can help you create a good impression on your audience, here are tips on how to brand a website, i.e., make it brand-centric.
- Any branding website is incomplete without a definite logo.
- Choose a color scheme, and maintain uniformity in any other digital platform.
- Create a tagline that represents the brand.
- Do not go for generic designs.
2. What Is A Branded Website?
Ans. A branded website is the connection between your audience and you. Every social media platform is connected to this website. Plus, designing a website for branding will include creating a whole new template and aesthetic by the brand.
All in all, a website also becomes a product you are visually selling to your audience.
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