Marketing is a key component of every business. If you are a solopreneur running the entire show by yourself, it can seem like an adder burden, but it is not, especially if you are a solopreneur. This is because people find it easier to connect with a person than a brand, and your superpower is that you are the brand.
Example: People buy make-up from celebrity brands like Fenty beauty because they love and relate with Rihanna. Apple had Steve Jobs and the next CEO, who served as the face of the organization. Victoria's Secret had its angels, and Airtel had the famous "Airtel girl."
Marketing becomes even more effective if what you are saying is unique, such that it sets you apart from your competitors. As a solopreneur, you embark on the unchartered territory from the get-go. You can very effectively use your journey to market your business and build a personal brand that is strong and unique. Always remember that as a solopreneur, you and your brand are synonymous in the public eye. This also means that you must be extra careful about presenting your views. To help you a little, I have curated a list of 6 marketing tips for successful solopreneurship.
Let us dive deep into marketing and figure out how you can thrive as a solopreneur. Here are 6 marketing tips for successful solopreneurship :
1. Set your goals
Goal setting is essential, and as a business owner, it must be second nature by now, but it still deserves to be mentioned. When it comes to marketing, it can be linked to your conversion goals or sales goals, or both.
Having clearly defined goals help you understand where your brand is going and course correct if need be. Setting goals keeps you accountable and aware of what's working and what's not, how well you're doing, and what things can be improved.
Make sure the goals you set out to achieve are-
2. Market your journey and not just your product/service
It helps in marketing if you have a clear voice and vision. You should use this identity to share your journey. This makes the customers curious and interested. It helps you in brand building.
It's a poorly kept secret that consumers love a backstory. It helps them connect with a product or service. As a solopreneur, you are evidently the face of your brand, and this is a good thing as this makes your band more human and relatable. When you share your story as an individual, people feel you are just like them. This develops a greater loyalty among your customers. It also makes it easier for people to trust and interact with your brands as they feel they are interacting with you.
So make sure you tell your story and that you tell it right. People don't want to hear the same old tale of bravado or helplessness. They want to know the real deal, the honest way how you made it, whether it was through privilege or sacrifice.
Your journey is your selling point; it sets you apart from the crowd and gives you a voice; make sure to use it well.
3. Have a professional website
People will judge the quality of your business from the way your website looks and performs first and then later from your product/service.
Our society is increasingly becoming more visual, so having a nice and aesthetically pleasing website is important. With that, make sure your website checks off this list-
Have an integrated payment interface. This improves user experience and increases sales. Make sure the payment process is easy and includes as many options as possible.
Only post the best pictures and videos on your website.
It is essential to have testimonials on your website.
Make sure to link your social media with your website and vice versa.
Keep your contact information updated and answer queries without fail.
Make sure your website is aesthetically pleasing and easy to navigate.
4. Utilize your social media platform
Social media is very powerful, it can be utilized well for storytelling. As a solopreneur, you can use social media to vocalize your journey and share your experience. Social media gives you intimacy with your audience, which helps build a strong following.
Once you get enough social media traction, you can divert it towards your website. You can do this on all social platforms, including Facebook, Twitter, Instagram, Pinterest, TikTok, and others as they come up. You can post content related to your product/service, solopreneurship journey, tips, etc.
The rule of social media is simple, the more you post, the more interaction you get. If you start posting regularly, you will get noticed by your target audience. Make sure you have the same name across all platforms, this will help you in building brand awareness. It is advisable to use your brand name, but you can also use your own name.
Social media marketing can help you to get good traffic and lead conversions. Initially, you can manage it on your own, but if you like, you can easily hire a specialist or take help from social media marketing companies.
5. Build your email list
An email list or a subscriber email list can greatly help you in conversions. Email marketing, to this date, is a very effective marketing technique. As a solopreneur, you must focus on building an email subscriber list.
Did you know?
Email marketing has acquired 40X more customers for businesses than Facebook and Twitter combined.
An order that comes from an email referral is, on average, 3x higher in value than an order that comes via social media advertising.
If you are confused about where to begin, there is a simple enough way. You can start your email list by offering something in exchange for the email. For example- you can ask people to sign-up to get 30% off, or you can start a giveaway exclusively for those who have signed up to your website, etc.
You can then use these emails to build your email list. This way, you get access to an audience that is definitely interested and more likely to convert into buyers.
6. Know what your competitors are up to
To build a strong business strategy, it is essential to understand your customers and your competitors. I assume you know your customer because you have developed a product/ service.
So let us focus on your competitors. You should know what they are doing. What prices are they offering? What is their marketing strategy? How do they plan to deliver the product/service?
When you find the answer to these questions, you can compare what you are doing wrong or right. In certain lines of business, the profit rests in the numbers because the margins are less. While in others, the profit is in the novelty of the product/service.
Keeping all these things in mind, you will have to strategize to outperform your competitors. You should always have the pricing, marketing, and quality in check. Constantly work on fine-tuning these things to perfection if you wish to dominate the market.
7. Delegate work
As a solopreneur, you may get in the bad habit of slaying all the dragons yourself but remember it is very important for leaders to delegate work.
Learning to delegate work is a major lesson in leadership and management. It aids in growth and expansion. Additionally, when you entrust your employees with important work, they feel respected and part of the brand. This increases employee retention, as well as reduces fiction from the existing processes of work. Over time this will build a healthy working environment.
With the advent of the internet and freelance work in the past 2 years, it has become easy to find talented, like-minded people worldwide.
So these were some marketing tips for successful solopreneurship. If you are a solopreneur, I hope this blog was useful to you. All the best on your journey!
We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.