How Important is YouTube for Brand Marketing in 2022?

Ayushi Vanzara

9th Dec'20

Did you know over 2 billion logged-in users visit YouTube each month which amounts to almost one-third of users of the Internet! Fascinating isn't it? One must be living under a rock if they haven't heard about YouTube.

Every day, people watch over one billion hours of video on YouTube and generate billions of views. Are you still wondering if Youtube is important for brand marketing in 2022?

Let me break it down for you.


What is Youtube Marketing?

YouTube Marketing is the way of promoting your business, brand, or products on YouTube either by posting videos that describe your brands or products on your company’s channel or by using Youtube Ads.


Why is YouTube important for brand marketing in 2022?

1. Brand Awareness

We live in a world where accessibility plays a major role in the online experience of users. People are hooked to their phones and are constantly looking for solutions to their problems on the Internet or looking for products online.

Nowadays, people prefer watching videos instead of reading an article as videos are convenient while multi-tasking. With the amazing statistics that Youtube provides, it can safely be described as the biggest video sharing platform available today.YouTube,  on mobile alone, reaches more people in the US audience than any TV Network. You can gauge the reach of Youtube by this fact itself.

There is no better way than using YouTube for brand awareness as videos leave a lasting impact on your memory as well.If you are looking to build your online presence, Youtube certainly supports the job. You can refer to channels like Nike and Sephora who have done a phenomenal job using Youtube for brand awareness.

To know everything about Brand Building and its future in COVID, click here



2. Boosts your Search Engine Ranking

YouTube is a wholly-owned subsidiary of Google and Google is the most popular search engine in the world. If potential customers use the same specific keywords for search in Google as is in your well-ranked Youtube video, it increases the chance of your video being shown in Google’s top search results. This, in turn, can massively impact your search engine optimization and can bring a huge amount of organic traffic to your website.

An additional benefit of the same would be that only qualified traffic will be diverted to your website which is a major part of your potential customers. (Qualified traffic are users that are interested in your products or services and hence are considered to be potential leads)


3. Lead Generation

It is an era where people need quick solutions or answers to their problems or questions. Nowadays, people watch reviews before making any purchase decision. According to Google, 68% of YouTube users watched YouTube help them make a purchase decision. If you use collaboration with Influencers on YouTube, it is likely to generate more leads for the business.



4. Building your Email List

YouTube would be one of the best places to build your email directory.  One of the effective way to get their contact information could be to provide them with a free valuable resource or the technical jargon for the same would be a lead magnet. Lead magnets are any type of valuable incentives that you can offer to your viewers for free in exchange for their contact information.

Some of the examples of lead magnets could be:

  • An Ebook
  • A free trial
  • A discount code
  • A PDF 
  • A free premium video

You can also convert these people using lead magnets to your actual leads if they find it useful and valuable enough. Also, a popup or chatbot can always offer users to visit your website.

To find out the latest chatbot trends and its future, read here


5. Video Call-to-Action(CTA) 

According to a study conducted by Kissmetrics, using a CTA within a video led to 380 percent more clicks than a similar CTA on the page's sidebar. In other words, CTAs within a video are more likely to engage with people.This should be one of the major reasons for using YouTube videos for Brand Marketing.

It can help you achieve any of your CTA goals. Your CTA goals could be:

  • To visit your blog or website 
  • To follow you on Instagram 
  • To sign up for your Business Newsletter
  • To buy a product or course
  • And more.

A quality Youtube video coupled with a concise yet effective call to action could get your audience to take the desired action.


A YouTube channel, if used correctly, can create a massive contribution to your company’s growth regardless of what your business is.With so many benefits offered, there's no reason why you shouldn't use YouTube for brand marketing.


Let us know your views in the comment section below.


To read more articles about branding and marketing, refer to the below-given articles:

The Art of Positioning Your Brand

To find out what does positioning of brand mean and how can one do so, read now

The Complete Guide to YouTube Marketing in 2022

To read the 10 step guide to YouTube Marketing, click here

What is Brand Marketing?

To learn what is brand marketing, its importance and how does it work, read now


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Ayushi is currently pursuing Chartered Accountancy. No secrets there that she loves to read!  She believes words have the power of healing and is a medium that can convey like no other. She hopes to connect with people through her empathy, thoughtfulness, and by adding value to their lives.