How to Apply the Umbrella Marketing Strategy to Your Startup — Building Brand Recognition

Mallika Khandelwal

15th Sep'23
How to Apply the Umbrella Marketing Strategy to Your Startup — Building Brand Recognition | OpenGrowth

It’s not unusual to find yourself standing at a crossroads when innovation comes knocking at your company’s door — especially when you’re running a startup.

It can be overwhelming to have to figure out how to seamlessly integrate fresh ideas and new concepts into your brand. There’s also, of course, the fear of having to restart your marketing efforts from scratch. No one should have to worry about this, but it’s a valid concern.

Thankfully, with the umbrella marketing strategy, you can throw this fear out the window. Let’s talk about how you can build brand recognition using the umbrella marketing strategy below. If you’ve never heard of the umbrella marketing strategy, don’t worry! We’ll be going over that as well. Let’s get started, shall we?

 

What is the Umbrella Marketing Strategy?

An umbrella marketing strategy (also known as umbrella branding) allows companies to introduce several different services or products under a brand name that’s already been established. It’s not the same thing as brand extension, but it’s a great tool for companies that want to use their pre-established credibility when introducing or advertising new products.

Using the umbrella marketing strategy is basically about maintaining consistency across all of your brands. One way to do this is by using an online PDF editor to edit, convert, and add e-signatures to all of your documents. PDFSimpli's guide to adding e-signature to your files is a helpful resource for those looking to do so!

 

Build your Brand

 

What are the Advantages of Using the Umbrella Marketing Strategy?

To put it simply, using the umbrella marketing strategy is going to make things a lot more simple and streamlined as a whole. Not only does it let your already established brand use the same name for your company’s new products, but you won’t have to pay any extra costs for new brand creation. Overall, it makes the process of launching a new project more convenient and less expensive.

The umbrella marketing strategy uses the power of brand recognition to gain the trust of old customers as well as attract new customers. Ultimately, using this type of branding is a great way to boost your company’s credibility as well as capture the attention of customers who are looking for something familiar but different.

This is an efficient use of resources. You can avoid coming up with new graphics, slogans, logos, social media accounts, and other similar things that would be needed for an entirely new brand. The only caveat to this is that you need to ensure that all of your products and services are related enough to fall under the same umbrella.

You can also easily use the umbrella marketing strategy in conjunction with other marketing strategies, such as network marketing. Network marketing certainly isn’t for everyone, but depending on how your company is structured, it can be quite beneficial for some entrepreneurs to employ it along with the umbrella marketing strategy and other marketing techniques.

 

How to Apply the Umbrella Marketing Strategy to Your Startup

Effectively applying the umbrella marketing strategy to your startup is going to take some, well… strategy. First of all, you need to create a comprehensive long-term business plan that aligns with your vision, as this will help you ensure that the products or services under your umbrella brand remain true to your business’s mission.

Next, you’ll need to figure out which customer base you’re targeting and gain an understanding of your core product. This will help you make sure that all of the products and services you’re offering are clearly connected with your brand identity.

From there, you’ll need to establish your brand’s authority by coming up with a logo that resonates with your target audience. This should help you create a consistent brand identity that makes a lasting impression on your customers and allows them to recall your product based on your umbrella marketing campaigns.

It’s all about creating a memorable personality for your brand and reaching even more potential customers using the most convenient method possible.

Plenty of successful companies these days use the umbrella marketing strategy to advertise their products and services, and you can, too.

OpenGrowth is constantly looking for innovative and trending start-ups in the ecosystem. If you want more information about any module of OpenGrowth Hub, let us know in the comment section below.

Mallika is incredibly passionate about all things in life. Hailing from the small town of Rajnandgaon, Chhattisgarh, she completed her schooling and had a bachelor's degree in engineering in Information Technology. Working in and around startups, she gained experience in Search Engine Optimization, Digital Marketing and Email Outreach. Currently, She is working as a Search Engine Optimization Associate at OpenGrowth, and is focusing on building her career in this very profound field and ...

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