How to Apply the Umbrella Marketing Strategy to Your Startup — Building Brand Recognition

Mallika Khandelwal

15th Sep'23
How to Apply the Umbrella Marketing Strategy to Your Startup — Building Brand Recognition | OpenGrowth

It’s not unusual to find yourself standing at a crossroads when innovation comes knocking at your company’s door — especially when you’re running a startup.

It can be overwhelming to have to figure out how to seamlessly integrate fresh ideas and new concepts into your brand. There’s also, of course, the fear of having to restart your marketing efforts from scratch. No one should have to worry about this, but it’s a valid concern.

Thankfully, with the umbrella marketing strategy, you can throw this fear out the window. Let’s talk about how you can build brand recognition using the umbrella marketing strategy below. If you’ve never heard of the umbrella marketing strategy, don’t worry! We’ll be going over that as well. Let’s get started, shall we?


What is the Umbrella Marketing Strategy?

An umbrella marketing strategy (also known as umbrella branding) allows companies to introduce several different services or products under a brand name that’s already been established. It’s not the same thing as brand extension, but it’s a great tool for companies that want to use their pre-established credibility when introducing or advertising new products.

Using the umbrella marketing strategy is basically about maintaining consistency across all of your brands. One way to do this is by using an online PDF editor to edit, convert, and add e-signatures to all of your documents. PDFSimpli's guide to adding e-signature to your files is a helpful resource for those looking to do so!


Build your Brand


What are the Advantages of Using the Umbrella Marketing Strategy?

To put it simply, using the umbrella marketing strategy is going to make things a lot more simple and streamlined as a whole. Not only does it let your already established brand use the same name for your company’s new products, but you won’t have to pay any extra costs for new brand creation. Overall, it makes the process of launching a new project more convenient and less expensive.

The umbrella marketing strategy uses the power of brand recognition to gain the trust of old customers as well as attract new customers. Ultimately, using this type of branding is a great way to boost your company’s credibility as well as capture the attention of customers who are looking for something familiar but different.

This is an efficient use of resources. You can avoid coming up with new graphics, slogans, logos, social media accounts, and other similar things that would be needed for an entirely new brand. The only caveat to this is that you need to ensure that all of your products and services are related enough to fall under the same umbrella.

You can also easily use the umbrella marketing strategy in conjunction with other marketing strategies, such as network marketing. Network marketing certainly isn’t for everyone, but depending on how your company is structured, it can be quite beneficial for some entrepreneurs to employ it along with the umbrella marketing strategy and other marketing techniques.


How to Apply the Umbrella Marketing Strategy to Your Startup

Effectively applying the umbrella marketing strategy to your startup is going to take some, well… strategy. First of all, you need to create a comprehensive long-term business plan that aligns with your vision, as this will help you ensure that the products or services under your umbrella brand remain true to your business’s mission.

Next, you’ll need to figure out which customer base you’re targeting and gain an understanding of your core product. This will help you make sure that all of the products and services you’re offering are clearly connected with your brand identity.

From there, you’ll need to establish your brand’s authority by coming up with a logo that resonates with your target audience. This should help you create a consistent brand identity that makes a lasting impression on your customers and allows them to recall your product based on your umbrella marketing campaigns.

It’s all about creating a memorable personality for your brand and reaching even more potential customers using the most convenient method possible.

Plenty of successful companies these days use the umbrella marketing strategy to advertise their products and services, and you can, too.

OpenGrowth is constantly looking for innovative and trending start-ups in the ecosystem. If you want more information about any module of OpenGrowth Hub, let us know in the comment section below.

Mallika is incredibly passionate about all things in life. Hailing from the small town of Rajnandgaon, Chhattisgarh, she completed her schooling and had a bachelor's degree in engineering in Information Technology. Working in and around startups, she gained experience in Search Engine Optimization, Digital Marketing and Email Outreach. Currently, She is working as a Search Engine Optimization Associate at OpenGrowth, and is focusing on building her career in this very profound field and ...


Blank User| OpenGrowth

20th Feb'24 01:47:16 AM

BITCOIN RECOVERY IS REAL!!! ( MorrisGray830 At gmail Dot Com, is the man for the job ) This man is dedicated to his work and you can trust him more than yourself. I contacted him a year and a half Ago and he didn't succeed. when i got ripped of $491,000 worth of bitcoins by scammers, I tried several recovery programs with no success too. I kept on. And now after so much time Mr Morris Gray contacted me with a success, and the reward he took was small because obviously he is doing this because he wants to help idiots like me who fell for crypto scam, and love his job. Of course he could have taken all the coins and not tell me , I was not syncing this wallet for a year, but he didn't. He is the MAN guys , He is! If you have been a victim of crypto scam before you can trust Morris Gray 10000000%. I thought there were no such good genuine guys anymore on earth, but Mr Morris Gray brought my trust to humanity again. GOD bless you can reach him via ( MORRIS GRAY 830 at Gmaill dot com ) or Whatsapp +1 (607)698-0239.

Blank User| OpenGrowth

10th Oct'23 11:22:39 AM

I was so impatient to carry out the necessary research, but I really wanted to jump on the crypto trading and investment biz. Unfortunately for me, I invested 310,700 USD worth of bitcoin with a fraudulent company. I was happy to watch my account grow to 540,575 USD within a couple of weeks. But I didn't realize I was dealing with a scam company until I tried to make an attempt to withdraw. I made a withdrawal request and noticed that my account was suddenly blocked for no apparent reason. I tried contacting customer support but all to no avail. I needed my money back at all costs, because I could not afford to let it go. So I tried all possible means to make sure I recovered my scammed bitcoin. I did a lot of online search for help and tried to see if there were other people who had any similar experience. I stumbled upon a cryptocurrency forum were a couple of people mentioned that they had been through the same process but were able to recover their lost cryptocurrency funds with the help of SEAN'S RECOVERY. So, I contacted him and filed a report and he was able to help me get back my lost funds within few hours. I also realized that this very recovery agent deals on other forms of hackings aside cryptocurrency recoveries. I feel indebted to him. Apart from me here trying to express my gratitude to them once again using this medium, I will also like to recommend anyone who is looking for ways to recover (scammed bitcoin, stolen cryptocurrency, funds lost to binary options (forex), investment and any other form of online scam or even hackings of phones and social media, spying on cheating spouse and credit score upgrades) because I have confounded in him. Please, feel free to reach out to them for a perfect solution. Contact Email:

Blank User| OpenGrowth

16th Sep'23 06:51:46 AM

Have you tried trading crypto or forex and failed? I recommend you should try “primecryptomarket. c_o_m’, this is the best trading platform in 2023, I have made a profit of 380 thousand USD and withdrawal has been going on so smoothly for me.

Blank User| OpenGrowth

15th Sep'23 11:46:49 PM

REAL LOVE SPELL CASTER PRIEST WISDOM THAT HELP ME SAVE MY RELATIONSHIP.TEXT OR ADD HIM UP ON WHATSAPP/Telegram: +2348124644470  My name is CLARA JAMES .I want to give thanks to PRIEST WISDOM for bringing back my ex husband.No one could have ever made me believe that the letter I’m about to write would actually one day be written. I was the world’s biggest skeptic. I never believed in magic spells or anything like this, but I was told by a reliable source (a very close co-worker) that Trust is a very dedicated, gifted, and talented person,It was one of the best things I  have ever done. My love life was in shambles; I had been through two divorces and was on the brink of a third. I just couldn't face another divorce, and I wanted to try harder to make our relationship work, but my husband didn’t seem to care. and he broke up with me again . I was confused and did not know what to do again, rather they got in contact with PRIEST WISDOM.He did a love spell that made my husband come back to me. We are now very much happy with ourselves. PRIEST WISDOM makes him realize  how much we love and need each other .This man is for REAL and for good . He can also help you to fix your broken relationship. I had my husband back! It was like a miracle! He suddenly wanted to go to marriage counselling, and we’re doing very, very well , in our love life . contact email or text or add him up on WhatsApp/Telegram at: +2348124644470 his web page or go to his page

Blank User| OpenGrowth

15th Sep'23 10:09:13 PM

WIZARD LARRY BTC RECOVERY EXPERT I want to express my sincere gratitude to W I Z A R D L A R R Y. After experiencing hell and a storm at the hands of brokers and fake recovery agents who proliferated throughout the internet, I was saved by LARRY. As soon as I contacted him, he responded and asked me to contact him by email, which I did. My funds were recovered within 24 hours, all thanks to him. I've never met a person as sincere and understanding as him. I wish to express my gratitude and admiration to him and ask that he continue doing wonderful work. Wizardlarry [at] mail [.] com WhatsApp +1 (205) /319-/6886/ Website :

Blank User| OpenGrowth

15th Sep'23 03:46:14 PM

HOW TO FIND LOST BTC or ETH, and RESTORE IT. Wizard LARRY HACKER , A private investigator, and expert in money retrieval are all terms used to describe Larry Hacker. Achieve success in situations involving ethical hacking, cryptocurrency recovery, fraudulent investment schemes, and other related issues. He is a credit restoration specialist and studies factors that affect your credit score. Wizard All the software needed to finish Recoveries from beginning to end may be found in Larry Hacker. Contact The Larry team at the email listed below as soon as possible to get started. Email: wizardlarry@mail. com. WhatsApp: +1 (205) 319-6886 Website: