Do you want to expand your podcast's audience and increase its earnings? It's possible that you lack the ability to do this naturally, or that you'd rather put all of your time and effort into producing high-quality content for your program.
Thankfully, podcast networks provide an easy way to promote and monetize your show in exchange for a share of the income. As there is a great impact of entrepreneurship on economy and society, we cannot ignore the significance of network podcasting.
There are not many requirements to join minor podcast networks. Alternatively, you can make your own and maintain total control of your presentation.
A network includes some of the most well-known podcasts, but understanding how it works can be difficult. This article delves into every aspect of podcast networks so you can decide if joining one is the appropriate course of action for you. So let’s begin!
What is a podcast network?
Podcast networks are collections of programs that are managed by a single organization. A podcast's ad space becomes accessible to advertisers after joining, benefiting both the network and the podcaster.
Some networks only carry podcasts in a certain category, such as real crime or pop culture. Some people include content from every genre. With this strategy, advertisers can tailor advertisements to a highly engaged audience, podcasters receive automatic monetization, and networks make money off subscription fees.
Let's examine this procedure in more detail.
How does podcasting help business networking?
Advertisers seeking to promote their goods or services can find your podcast through podcast networks. To increase the number of listeners to your podcast, networks will cross-promote it on other in-network podcasts.
Podcasting has several benefits, from the tangible like actual cash to the immeasurable yet priceless benefits of branding, networking, and relationship development. Here are some ways podcasting can benefit your business network:
1. Brand building
Businesses formerly relied on conventional methods of promoting their products or services, such as media advertising, direct mail, brick-and-mortar positioning, foot traffic, word of mouth, etc. They offer concise explanations of a company's services, goods, knowledge, and brand awareness. New digital solutions are available in the twenty-first century, including podcasting, content blogging, digital advertising, and targeted digital display.
The founder of podcast production firm Spencer Shaw says “A podcast may be one of your most successful educational and marketing tools if your company is in a sector with high customer value.”
He further stated that “In my experience, the legal, financial, and business services sectors benefit greatly from podcasts. It may also be successful in other fields, such as real estate, when the program represents a region or upscale goods or services.”
Providing all of this information is not the same as divulging all of your business secrets in an effort to drive away clients!
2. Podcasts create a personal connection
In podcasts, we get to hear the voices of people. As a result, we get rich insights and humorous remarks that can heal our anger and irritability. I hazard a guess that I wouldn't have been as upbeat if one of my favorite authors or columnists had hosted the show. The familiarity and sense of intimacy instead came from hearing these voices week after week, like old acquaintances.
In addition, unlike articles that have been revised and edited, podcasts and radio broadcasts are frequently more relaxed. In an informal setting, kinship is strengthened. You sound more recognizable, friendly, and trustworthy when you are heard on a podcast. This is always beneficial for bringing in new clients and consumers and strengthening relationships with existing ones.
Speaking about unique experiences you've had in the field or clients you've dealt with is a great narrative idea for podcasts. Storytelling facilitates deep human bonds.
3. Creates connection with new potential clients and customers
A podcast may be able to connect with a new audience than prior advertising and marketing operations.
First off, different audiences subscribe to podcasts than blogs.
Those who consume both media use podcasts in situations where reading is impractical, such as while exercising and traveling, preparing meals and cleaning up afterwards, etc.
Hosting platforms list and search podcasts in their lists, which increases your exposure.
Finally, word-of-mouth promotion is a common advantage for entertaining and instructional podcasts. Just how devoted are podcast listeners?
4. Podcasts offer content for social media
Many firms find it difficult to come up with consistent social media posts. With podcasts, you can let people know what's coming, share it when it's published, and revert back to it later. The concepts that are discussed in the podcast can also be applied to social media. Even better, by encouraging cross-promotion and identifying your visitors, you will open up new audiences for your content.
How to leverage professional growth through podcasting?
Is it wise to launch a podcast? We frequently get this query. Some folks are concerned about the sheer amount of podcasts available; how will I persuade people to listen to mine with so many choices? Some people question if the era of podcasts is coming to an end; it's not.
Let’s find out how podcasting can leverage professional growth.
Engagement is sparked by relevant and personalized content. While personalizing your content to appeal to a wider audience may seem paradoxical, research demonstrates that your target will be more engaged the more tailored your material is. Podcasting enables listeners to receive responses that are especially suited to their queries and permits the company to establish a closer relationship with its followers.
The effectiveness of your podcast can also be increased by carefully utilizing additional technologies like automation. As an illustration, it is not magic. It's advertising. Thus use technology properly to increase the effectiveness of your podcast.
A rise in ad revenue is being observed in lower ad spending segments like sports and true crime. Although not particularly specialized, some of the themes might be very specific to B2B marketing audiences. In other words, do not be afraid to target a niche with podcast marketing.
Does it make sense to start a podcast? The answer is yes. Using this expanding medium is a smart decision for any firm trying to expand its customer base right now more than ever. In fact, we anticipate a rise in podcast success in the upcoming years due to possible growth in ad revenue.
Thus podcast networking is molding the entrepreneurial ecosystem and boosting the economic revenues as well.
We, at OpenGrowth, are constantly looking for innovative and trending start-ups in the ecosystem. If you want to have more information about any module of OG Hub, then do let us know in the comment section below.