With businesses rapidly moving towards a customer-first approach to boost sales, a company has to set up an established customer loyalty setups. The most proven way to have a top-tier customer loyalty program is through top-notch customer service. In this regard, Chatbots has slowly turned out to be an easy and efficient way to provide excellent customer service. So, what are Chatbots?
What is a Chatbot?
A chatbot is a computer program, specifically artificial intelligence (AI) software, with the basic functionality to stimulate conversation (or a chat) with a user through messaging applications, websites, mobile apps, etc. A chatbot relies on Natural Language Processing (NLP), used in programming, to perform its task. It is often described as the most advanced interaction between a human and a machine. As a result of their ability to converse with humans, chatbots are gaining prominence in business use. It is now helping in driving sales in several manners.
5 Ways to Increase Sales with Chatbots
Below are the five surefire ways a business can increase sales using the pure automation power of chatbots.
1. Lead Generation
Several businesses, especially small-scale businesses and startups, rely heavily on high-quality leads to grow their business efficiently. However, through the traditional ways of lead generation, the outcome often leaves with an underwhelming experience. But with chatbots, you can simplify lead generation by letting you catch leads comfortably across multiple channels. Thus, you can be more assured that the leads passed onto your sales reps are of high quality to generate value.
2. Increase Engagement
“The more the engagements, the more the chances of making sales.” For every customer-based business, customer engagement is a priority. Their time and investment drive better customer traffic to their sites or places through advertisements and hoardings. Since chatbots are software programmed to do certain things, you can even add “personalities” to them. You can have fun personalities like that of a friendly shop assistant that immediately asks a question whenever a customer visits. You can even name your chatbots to add to their personality. Now, your chatbot will not only help you with engaging customers but simultaneously can serve as a cost effective tool as well.
3. Frequently Asked Questions
Frequently asked questions (FAQs) are a common thing businesses keep for the customers to increase engagement and provide solutions. Customers often look for general inquiries, warranty, shipping details, and pricing related to a product. Currently, even though several businesses have an added FAQ section in their section that customers immediately reach out to for pieces of information. Some people still rely on reaching out to the customer care service for a resolution. As a result of which, answering similar questions, again and again, can be tedious. Using FAQchatbots can be instrumental in saving you a lot of time and resources as well. You can set it up with all the frequently asked questions with answers that customers are most likely to search.
4. As 24/7 Customer Support
One of the best ways to ensure that your customer has a great time doing business with you is by keeping your platform as mobile friendly as possible. Chatbots can help you in accomplishing exactly that. Chatbots can be used as 24/7 customer support without having to worry about business hours. Customer service chatbots can enable users to interact with them throughout the day and night.
5. Sell your Product
Now, it may come as a surprise, but chatbots can be used as a salesman as well. All it will take is to add some basic sales functionality to it. Besides, people nowadays seem to be comfortable with buying products from chatbots. Adding a sales functionality to a chatbot can help in shortening the sales cycle too. So, if you rely on lead generation and a sales team, then chatbots can be extremely helpful in increasing sales through more direct and quality customers who don’t want to spend a good bit of time shopping etc., online.
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