How to Make Money Through Fintech Apps?


12th Oct'22
How to Make Money Through Fintech Apps? | OpenGrowth

Globally, the fintech sector has grown exponentially in recent years. Market Screener predicts that with a 6% annual growth rate, the global financial industry will be worth the US $26.5 trillion in 2022. It should be no surprise that everyone is interested in learning how to make money in the rapidly evolving world of tech-savvy mobile banking. But the question remains: How do startups generate revenue in the Fintech industry


Fintech combines the words "financial" and "technology." Modern technological advancements like blockchain and artificial intelligence have created new business models for the finance sector. All industries are undergoing a digital transformation, including banking, insurance, loans, and wealth management.


Almost all traditional financial services, including account opening, credit scoring, and insurance underwriting, are now being effectively repurposed by fintech companies. It has implemented and abandoned conventional business models in the industry while assessing which models have drastically altered the banking sector.


Fintech businesses have drawn much attention recently since they started competing with traditional financial service providers, including the conventional banking model. Fintech startups are seen as a future service for banks. This blog will look at how to generate revenue for startups and the advantages of digital transformation. Several Fintech business models have already been embraced by customers, financial institutions, banks, and enterprises. 


The top 10 FinTech revenue models for startups that are fostering innovation disruption are as follows:


1. Robo-advisors


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Robo-advisors are a well-respected type of trading-based money-making tool. Human and financial counselors are replaced by it. Customers frequently seek the assistance of financial consultants for better money management. Robo-advisers offer automated and algorithm-driven financial services with little to no human involvement.


It is advantageous to both customers and app owners. Less commission is required for app owners to make a profit than for conventional consultants. Services are available for less to customers. Robo-advisors also allocate, manage, and optimize the customer's assets automatically.


Additionally, the app is always accessible to users, which is convenient for them. You can use this cutting-edge monetization strategy when creating Fintech apps.


2. Peer to Peer Lending


Through peer-to-peer lending, people can borrow money from one another without going through a bank or other middleman. With the help of this concept, people have a place where they may lend money to others and earn interest. As a financial startup, you might accept a little payment in exchange for arranging the link.


No one is prepared to follow the conventional bank routes nowadays. Therefore, rather than going through the lengthy process of borrowing money, borrowers will be able to do so by making strong arguments for why they need money. Your financial planner or management app can develop into a one-stop shop for loans and a significant source of your internet income.


The market for peer-to-peer lending was estimated to be worth $15 billion globally in 2018, and it is anticipated to expand at a CAGR of over 19% to reach $44 billion by 2024.


How is such a rise in peer-to-peer lending feasible, you might wonder?


These days, more students are choosing loans with lower interest rates, which is expected to encourage peer growth. This market is becoming more popular and active in Asia-Pacific, North America, Europe, South America, the Middle East, and Africa. North America is where P2P lending is most popular.


If you're considering establishing a finance app with a peer-to-peer revenue model in mind, you might want to think about doing it in one of these locations for convenient access to your target market.


3. Advertising


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The source of digital advertising is now apps. It's really easy to use advertising to monetize apps and earn money. App owners only need to show advertisements inside their mobile apps to receive payment from outside ad networks.


Additionally, you may approach certain lending companies, trading companies, and banking tutors on a partnership basis to promote your financial app development. You can also get compensated each time an advertisement is clicked. Personal financial apps can generate revenue for your unique financial app.


Banner Ads: On the app's home page, banner advertisements are the ones that are displayed right away. They are shown in various sizes at the top or bottom of the program screen.


Rich media ads: Rich media commercials are interactive and can include audio, video, text, graphics, and even mini-games. Users are not forced to end their sessions by these adverts, and their experience is not compromised.


4. Market Maker Rebates


This monetization strategy involves three major parties. The software, the money maker, and the money taker are the three main ones.

Money Taker: Online users who agree with the order book's prices and request rapid trades are known as money takers.


Market Maker: A market maker sets orders for app users that differ from the going rate on the market. A maker typically strives to buy for less and sell for more. As a result, he places an order with a price that differs from the market price, enabling online trading.


The App: Your financial app will act as a middleman, sending orders to the market maker and receiving a commission for each order.


Although this strategy makes very little money per account, millions of consumers make trades daily, so your fintech firm can rake in a lot of rebates this way.


5. Neobanking


A Fintech concept called "neo banking" calls for creating digital platforms called "neo banks" that are quicker, more efficient, adaptable, and affordable. Diverse neo-banks have different purposes; some can manage online bank accounts, while others can assist with planning a budget and conserving money. Neobanks can help with the credit application process and accounting and finance automation. Business Insiders reports that since 2018, the Global Neobank Value has increased by $31.7 billion.


6. Subscriptions


'subscription' written on a pink background


This is one of the best ways to make money off Fintech applications. Give users a one-month free trial to use your app. They must pay after a month if they still want to use your software. They will undoubtedly subscribe to your app if they feel comfortable using it.


It is the safest method of earning money. There is no requirement for third-party integration or percentage planning because subscriptions can be adjusted to flat pricing. It's a straightforward technique to bring in cash for your financing company.


7. Asset Management


Investors can sell their personal information for free through fintech companies like Robinhood. They communicate this data to high-frequency traders who can influence the asset's price. Usually, the price increase is still acceptable despite the amount they save on trading fees.


8. Digital Insurance 


Fintech businesses in the insurance industry are bringing all of the conventional services online. These Fintech companies can offer coverage at far lower prices than traditional insurance companies since they can charge variable premium rates based on the customer. With enhanced underwriting procedures, they also provide life and health insurance. When these types of insurance are used with targeted marketing, new revenue streams for insurance companies may become available. For instance, Lemonade is a player in the home insurance market.


9. Alternative Credit Scoring 


Many independent contractors with a reliable source of income are turned down for standard bank loans because of stringent and outdated credit scoring systems. Alternative data factors are being taken into account by credit ratings Fintech firms like Nova Credit, such as social signals and percentile scores among borrower groups that are comparable. Hence, fintech promotes financial inclusion.


When all of these qualitative factors are integrated with a clever, self-improving algorithm, better loan decisions can be made over time. For instance, a lender can avoid dealing with loan recovery if they can spot undesirable profiles based on social presence before loan issuance.


10. Payment Gateways


Customers can make online payments for goods and services on a merchant's website using payment gateways. Among the many payment methods available today are cryptocurrencies, digital wallets, debit and credit cards, and debit cards. 

Banks frequently impose high fees on transactions made using all of these different methods. Still, Fintech entrepreneurs are combining all of these payment options into straightforward apps that online merchants can easily afford and integrate into their websites. These payment apps are typically used by companies that provide genuine goods or services to consumers.


I hope this blog answers the question we began with - “ how to generate revenue for startups in the Fintech industry?”

I’d like to end with another question - “ can fintech ever replace banks in the future?

Meanwhile all the best in your entrepreneurial efforts!


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A student in more ways than one. Trying to feed her curiosity with news, philosophy, and social commentary.