How to Plan and Design an Exhibition

How to Plan and Design an Exhibition | OpenGrowth

Startup exhibition is a unique event designed to bring together Startups, govt agencies, investors, corporate, professionals, embassies, students, support organizations, service providers, and many others exploring partnering possibilities with a pool of talent across various sectors.


Must Read: The art of pivoting in startups


Before you begin:

Consider your target audience: who will visit and interact with it? Step into your visitor’s shoes and consider their perspective:

  • Think about what subjects or themes your target audience would enjoy learning about.

  • Think about why they are coming to visit your exhibition in person or online.

  • People visit exhibitions for several reasons: for information, for personal identity and reinforcement of personal values, for social interaction, and for entertainment and relaxation.



Exhibition stand design tips

Structuring a particular exhibition stand, that makes your business stick out, yet makes a solid impression, can be mind-boggling. Space limitations cooperate with immense quantities of exhibitors, can restrain your visual effect, and make it hard for you to take note. 

It's basic that your exhibition stand channels a "goodness factor,” to be in a flash conspicuous and make a solid impression. While I'm certain you've heard it ordinarily, early introductions truly check, particularly with regards to pulling in exhibition traffic. Your organization may well offer a prevalent item or administration, yet on the off chance that you have practically zero visual intrigues, potential clients could direct away from you under the control of your rivals. 

So how might you hang out in a packed exhibition?  Refer these 10 exhibition stand design tips below, and you won’t go wrong:

  • Set Goals Before you start designing anything

  • Maximize Space, don’t restrict yourself.

  • Go Tall or Go Home. 

  • Don't be Text-Heavy. 

  • Lighting is a key factor. It’s the light that mainly decides the theme and ambiance.

  • Include Graphics. Afterall, visual delights are a treat to the eyes.

  • Consider different materials.

  • Include Tech. It can reduce your workload up to 10 times.

To know more on exhibition design ideas, refer to:

8 Top Tips For Your Exhibition Stand Design: 

For a list of top tips for your exhibition stand design and event marketing strategy, Click here

10 Exhibition stand design tips: 

To know how you can stand out with an amazing exhibition stand design, Click here

Exhibition Stand & Space Design Tips: 

Here are tips on how to design an exhibition space that’ll help your company be more recognisable - Click here

10 Top Exhibition Stand Design Tips: 

Read about how you can get noticed at the tradeshow with an impactful exhibition stand, Click here

5 Tips for a Successful Exhibition Stand Design by Design Desk: 

Here are 5 successful tips worth considering when designing an exhibition stand - Click here


We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to the other blogs at OpenGrowth. If you have any suggestions, do let us know in the comment section below. 

About the Author: Sudeshna Dutta

Sudeshna is an engineer in making. She is a writer at OpenGrowth. Apart from dealing with circuits and chips, she is passionate about being a keyboardist and pianist and wants to attain professionalism in it with her talent coupled with hard work.

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.