Nowadays, most people want to set up their enterprise instead of working under somebody else. This is the reason that multiple online platforms are offering opportunities to people to start acting to fulfill their dreams. Tumblr is one such platform helping people to start from scratch and then move forward with their talents. Let us know about it in detail.
Founded in 2007 by David Karp, Tumblr is an American microblogging and social networking website which is currently owned by Automattic. It allows its users to post multimedia and other content to a short-form blog. The service gives individuals to discover themselves, express their thoughts, and bond with others over the common interest they share. In simple words, we can say that Tumblr is a canvas where you can post text, photos, GIFs, videos, live videos, audio, anything. Till now, it has over 519 million blogs.
Karp was always interested in tumblelogs (short-form blogs) and was waiting for any established blogging platforms to introduce their tumble blogging platform. But, when none of them introduced anything as such, Karp along with iOS and web developer Marco Arment started working on their tumble logging platform, and Tumblr was launched in February 2007. Within two weeks of the launch, the service gained 75,000 users.
Some notable users of Tumblr include Taylor Swift, Lady Gaga, Zooey Deschanel, John Mayer, B.o. B and Zayn. Also, it became the first platform to host a blog from then U.S President Barack Obama on October 21, 2011. Read more.
Tumblr for business
Though many businesses avoid using Tumblr for their promotion, it is the best place for creators to find an audience for their content. There are millions of people active on Tumblr with over 200 million blogs publishing 80 million posts per day. And they are of different age groups and personalities. Basically, you are getting a chance to get in touch with such a large, diverse audience without investing too much.
Source: Web Talent Marketing
Around 70% of users say that their favorite place to spend online on Tumblr is the dashboard. It means when you post good quality content regularly, you will increase the likelihood of users seeing your content. It is a way of promoting your business without letting your followers feel that you are forcing an ad onto them. The reasons being quite simple, they can be following you because they can relate to your content. It is the content they actually want to see and receive.
With each passing day, technology is expanding, and consumers already know a lot about the products and services that they want to buy. And in such a scenario if your company has bad sentiment online, your clients will see the negative reviews and comments, and as a result, it will affect your business. Here also, Tumblr comes as a saviour as it has been ranked number one in social sentiment towards brands. Visit the website to get started.
Recommended: Marketing Tips in the Digital World
How to use Tumblr for business?
1. Use it as a website
Various business owners use Tumblr as their website as there are many options to customize your blog on Tumblr. There are various paid and free themes available which you can use, or if you want you can even create one of your own themes.
Craftic founder Jen Refat said that if you want to launch quickly without investing much time and effort into developing a full site, you must go for Tumblr. She used it to build her beta website, and it was very easy to develop and launch within a week.
2. Advertise on Tumblr
There are mainly three ways one can use Tumblr for promotion. These are:
Sponsored posts: Sponsored posts are also like normal Tumblr posts which users can like and reblog, but with a little twist. These posts are a lot more visible to your target audience, and they do not need to be following you to see these posts. Also, when you promote a post, you get the chance to choose their gender, location, and interests. The users find these posts on their dashboards among the posts from their favorite blogs.
Sponsored video posts: In the case of promoted videos, rather than photos or GIFs, these posts include videos that keep on playing in the loop, and it will automatically pop up in the right-hand corner of the user continues scrolling down their feed.
Sponsored day: As the name suggests, it allows advertisers to take over the top of users' dashboards for 24 hours. Users will see the ad just above the first post on the dashboard, and by clicking on it they will visit the posts and other content curated by the brand.
3. Check the trending topics
Like other social media platforms, Tumblr trending page showcases the most popular posts, blogs, and topics. You can research what is doing well on the platform and find out the ways to use it for promoting your brand while being relevant to your brand.
4. Know about the Tumblr community
Tumblr itself functions as a huge community under which there are smaller communities in the form of fandoms. Basically, these fandoms are a group of people who share a common interest. These interests can be from myriad sectors like television shows, movies, comic books, books, video games, etc.
Most of the Tumblr users are youth which means you can reach millennials and Generation Z with ease. When strategizing about how to market your audience keep this in mind. Also, it is very supportive when it comes to sharing things. You will find the people you can relate to, and you can also remain anonymous if you want. Apart from that, the Tumblr community is also a huge proponent of mental health awareness. Besides, Tumblr entertains anything and everything, be it memes, or serious news stories.
Source: The Mary Sue
Once you understand the overall working of Tumblr, it will be very easy to find your niche and where your brand best fits and become successful. Just be authentic, create content that is relatable to your brand, and be genuine.
If you are using Tumblr for business, share your experience with us in the below comments section. If not, then do tell us how did you find the blog helpful.
We, at OpenGrowth, are continually looking for trending startups in the ecosystem. If you want to know any further information about the startup ecosystem or have any mind-boggling ideas, do refer to our other blogs.