HubSpot's ultimate guide can help you to discover the importance of unique customer experiences and how your marketing, sales, and service teams can create them. HubSpot is a powerful platform that empowers your contacts and enhances your experience. it further brings the teams to come together and provides each and every lead and customer with the support they need.
Overall, the HubSpot gives you access to tools like CRM, forms, live chat, chatbot, CTAs, marketing automation, templates, and customization. It is how you turn prospects into customers and ensure that your customers come back. Now, let's look more in-depth in this HubSpot guide.
What is HubSpot?
People working in inbound marketing, must have probably heard of HubSpot. Afterall, they are the leaders in the digital marketing industry and their blogs, videos and certification courses are extremely popular. and while you may know who HubSpot the company is, knowing what HubSpot the software is and what it does is a little more difficult. So, the question remains - What is a HubSpot?
HubSpot is a cloud-based CRM designed to align sales and marketing teams. it brings both teams together to drive sales enablement and ROI, and streamline your inbound marketing strategy to generate more qualified leads. It is one of the best types of CRM available today.
Working of HubSpot
HubSpot works to help businesses market. For it, the people at HubSpot have developed a cloud-based platform that can host all of a company's digital marketing activities. Everything from hosting your website to blogging, social media posting, email marketing and more have been combined into a single platform that can be accessed from anywhere. In this way, all of a company's marketers can use HubSpot's tools to nurture qualified leads until they're ready to move on to the sales team.
When a lead is ready for conversion, it can simply get handed off to the sales team. The sales team will provide a seamless experience that helps businesses convert warm leads into satisfied customers.
Now after years of development HubSpot, finally, offers original software in the form of a complete CRM. The HubSpot CRM includes tools and software specifically for sales, marketing, service, and operations teams. It also has an epic content management system - the HubSpot CMS.
It all started with the HubSpot CRM. It is a customer relationship management software that provides a platform for businesses to organize, automate, and track every interaction and activity within an organization. Initially, HubSpot developed its CRM primarily as a marketing strategy. It offered marketers the ability to organize all the leads they spoke to, and nurture them according to their buyer personas and unique pain points. It also enabled the seamless route to the sales team. Today, HubSpot CRM offers the same original key steps of the CRM process.
The platform is significantly more robust. More importantly, instead of primarily supporting the marketing team, HubSpot's existing CRM is used to enable a true RevOps strategy.
Usage of HubSpot CRM
The HubSpot's CRM can be used as a launchpad for all various marketing, sales, and service tools that lead to a seamless experience. Some of the things are as follows:
The CRM stores every company contact and lead.
It integrates completely with the HubSpot CMS — think WordPress, but better.
Each department can access leads through one shared portal.
With marketing, sales, service, and operations hubs, there are tailored tools available to each team to improve operations, customer experience, and most importantly — revenue.
Benefits of the HubSpot CRM
Just like the popular Salesforce CRM, the usage of HubSpot CRM has increased significantly over the past years for various reasons. Here you can see the top most important benefits of the HubSpot CRM.
Boosts Team Visibility
Your entire team has access to your company's CRM. Furthermore, there's no limit to it which means anyone from interns to C-suite executives or leaders can log in to see exactly where their leads are coming from, where they're going, and what their efforts are like.
Tracks Lead and Contact Conversion Rate
Any conversation or interaction your team has with a lead, prospect, or customer is tracked. Your sales team never has to wonder when service has followed up with a new client. New sales reps gain instant access to how veteran employees close, and so much more.
Live Chat and Chatbots
Your website already works for you 24/7. It means you let it engage and nurture leads for you now, too. Live chat and chatbots make it easy for you to set up contact points, even when your team is out of the office. HubSpot CRM functionality allows you to do it comfortably.
Likewise, the HubSpot supports and encourages marketers and sales to enable and empower themselves to provide a better experience to the customers.
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