5 Key Qualities of an Effective Content


30th Jul'22

Have you ever clicked on a link to an article because the title sparked your attention, only to find out after reading a few lines that you have no idea what the author is talking about? Poor grammar is used. Inexcusable spelling is used. It seems as though the words were written by a non-English speaker.

That may not be too far from the truth, it seems.

  • According to a Social Media Examiner survey, "original written content" is the most important kind of content to draw in the proper customers, with 58 % of marketers agreeing.

  • More than 60% of the top B2C marketers have a written content strategy in place.

The best course of action is to provide high-quality, trustworthy content if you want to advance in a positive direction.

What does that signify, though?

These are the five key qualities of effective content that every online content must possess.


Checklist: The 5 Key Qualities


Qualities of an Effective Content


Be Original

Two strategies should be in mind when businesses write content for the online world:

  • Readability for viewers

  • Searchability for search engines

The average reader might not be aware that a piece of content is being used elsewhere online because millions of new pieces of content are shared online every day. Yet Google is aware.

Google aims to reward websites that offer their readers high-quality content. Consequently, I strongly disapprove of duplicate content. The creation of unique online content should be your main priority if you want to rank highly on Google.

Yes, there are various ways to recruit content writers. There are plenty. They are extremely simple to find online. Finding someone who will write content for dollars is not difficult, but they must promise that the content will be prepared with high standards in mind.


 Be Actionable

Good writing tells a storyline. Writing skill engages the reader. People read paragraph after paragraph with good content. Good content directs readers to the following action.

Good content instructs readers on how to perform a task. An issue is resolved through good content. Good content helps people in making future decisions.

Online Marketing CTA with a "Let's Start" button that reads "Find out how OpenGrowth can help to start and grow business today!" The finest content will therefore be accomplishing a range of tasks on a business website. The key is to teach. Holding hands is required. The Internet doesn't work through pushing.

People are perceptive and can tell when you're exerting a little too much pressure. They appreciate it when you treat them like the educated individuals we've all become. We are adept at clicking. We are capable readers. When we discover something we like, we know it.

And that invariably results in the following action. Are those things being done by your online content? When they arrive at your website, do visitors want to keep reading? For homeowners who are upgrading their houses, discussing kitchen ideas and business models can be thrilling.


Be Informative

The most knowledgeable and intelligent customers ever are us. Today, we have more power than anyone could have dreamed twenty or thirty years ago.

Today, all we have to do to get an answer to a query is say, "Hey, Siri." When checking prices, we may quickly check fifteen various stores.

You will suffer the consequences if you tell lies, exaggerate the truth, or just ignore the facts.

It's crucial to maintain interest when writing helpful content. Even the most uninteresting subjects can be made somewhat more interesting in a variety of ways. It all boils down to thoroughly knowing your audience.

Writing for a plumber's website will be different from writing for a vineyard's website content. Both still have unique methods to connect with their own audiences, though. There are several ways that personality can stand out.

Therefore, you need a content writer who knows the English language well, and someone who knows how to reach your target audience.


5 Key Qualities of an Effective Content


Be Accurate

It's simple to fact-check just about anything in the online world. You can verify the accuracy of the information you are reading by conducting a few searches.

Your readers will look for an explanation if something doesn't make sense to them. And if they discover you are drastically off in one area, they won't be happy about keeping up a relationship with you.

Never invent statistics. Do not alter the quotes. Don't invent false information.

Verify everything you can. That is what adds credibility to websites that provide case studies and testimonials. It's best if you can use as much material as you can in your case studies and reviews.


Be Interesting

Entertainment is what people want. It is important for people to leave with something to think about. The goal is to make them feel better when they walk out than when they walked in.

And it promotes your company when your online content takes the lead.

Having industry knowledge is the best strategy to draw in new customers. You can be trusted in a variety of ways if your work is shared widely on social media and used by others.


We at OpenGrowth Academy aim to convert your one idea into a full-fledged business. We are a next-gen platform to nurture your dreams into reality. Your views are valuable to us. Visit us to know more about the Academy programs, sessions, and events. 

We, at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

Sajitha is a content writer who predominantly writes for EdTech Industry and also pens poetry, eBooks, and fascinating content. She believes writing should intrigue her audience and work with passion. She is an avid reader and holds her master's in literature. Her hobbies include traveling, music, and self-publishing!