Kohl: A New Horizon in Athleisure Space with FLX

Sudeshna Dutta

27th Oct'20

Kohl’s has debuted a new athleisure company as the energetic and informal wear-on segments surge in coronavirus times.

 

What if FLX

The branch introduced the launch of private-label imparting FLX (pronounced “flex”), which features fabrics, important practical points, and inclusive sizes. In addition, it shared that the complete series developed and the use of sustainable techniques and materials.

According to Kohl, the addition of the men’s and women’s labels is a phase of its broader plans to increase its attainment in the thriving athleisure space. It brought that FLX enhanced its contemporary manufacturer portfolio on are you wearing athleisure?  which consists of boldface activewear names Nike, Adidas, Under Armour, and Champion, as nicely as informal labels Columbia, Croft & Barrow, and Sonoma Goods for Life. To know more about athleisure.

 

Components of FLX series

FLX's series is composed of core clothing like tees, loungewear, and shorts, as well as seasonal gadgets such as fleece, jackets, and layering pieces. The assortment is additionally accessible in plus as properly as large and tall sizes as Kohl’s seeks to extend its measurement choices in active apparel. FLX will be on hand in pick-out shops and online at Kohls.com beginning in March.

As its lively commercial enterprise continues to grow, Kohl’s stated it had elevated the place’s square area devoted to 25% in roughly a hundred and sixty of its stores. It has additionally brought Adidas shop-in-shops in one hundred seventy-five outposts throughout the United States.

 

Kohl Design

 

Final Thoughts

What’s more, the Menomonee Falls, Wis.-based retailer is evolving its informal company assortment: It brought Toms Shoes and Lands’ End to its portfolio final fall. The organization shared that it was once inserting Cole Haan in its roster for the spring when it expects to inventory the label’s men’s and women’s casual, recreation and gown styles, along with the Zerogrand oxfords, plus loafers and knit sneakers.

 

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