7 Lead Generation Techniques for Startups

Mallika Khandelwal

25th Jan'23
7 Lead Generation Techniques for Startups | OpenGrowth

It has become much easier to start a business in this digital age. And that is why “Startup culture” is gaining more recognition. They need to work a lot on their marketing to bring their products into the limelight. If you are a startup owner, you must be resonating with me right now. You have to attract fresh leads. But what if you don’t have the high budget to pay for all the marketing and promotion? You don’t need to worry. You can still do a lot to attain fascinating results. Don’t believe us? Keep reading to find out seven lead-generation techniques for startups. 

 

Landing page optimization

Optimizing the landing page comes under one of the best effective lead generation strategies to get the desired results. You need to pay attention to the customer testimonials and signup forms, to name a few. Besides, don’t forget to update your landing page at regular intervals to present something valuable to the audience every time. It will help gain you higher conversion rates. 

 

Gmail Ads

 Using Gmail ads can work wonders for your business in creating leads. You just have to strike the right chord with your audience. Target your Gmail advertisement to reach only those leads who get emails from competitors. It gives you direct access to individuals who use similar products. The first way to do this is to use targeted keywords that your competitors are using. You can even sign up for your competitor’s business to find out the words they use frequently and then add them to your target keywords. Yet another convenient method is to target your competitor’s domain to generate more leads. 

 

Lead Generation Techniques for Startups

 

Account-based marketing

Account-based marketing, also called ABM, is a strategy that helps create personalized content for targeted clients and address their pain points in that content. When you directly contact your clients or other organizations and give them practical solutions to their problems, you tend to develop trustworthy relationships with them. It could not be more right to say that using ABM campaign ideas play a vital role in forming long-lasting business relationships. Interactive content can be created using ABM Lead generation focused on specific targets. All in all, ABM helps in the retention of clients, increases your sales, and aligns your sales and marketing teams.

 

High-quality content

You cannot deny the fact “content is not only the king, but it is the kingdom.” You are a startup. And many startups don’t have a big budget to spend on advertising. But with the help of content marketing, you can write and post high-quality content to get more traffic to your site. It will be beneficial in gaining more inbound sales leads. Blogs give worthy information to your audience regarding your product/service. It is right to say that quality content acts as a backbone for your startup and website and turns out to be the best strategy for generating leads. So, add credibility with high-quality content, including catchy headlines, to attract potential leads to your website. 

 

Be active on forums

Forums are an excellent means to share experiences and knowledge about your company. Showing the level of expertise of your business can generate genuine leads for you. Start writing on Quora and other platforms to prove your mastery in the specific field. It builds authority and drives more leads. Investing your precious time and money in solving the queries of others builds trust, and hence your business can flourish. By responding to appropriate questions, you may use Quora marketing to promote your company or website. It provides both sponsored and natural advertising. Quora is a great social media marketing platform to produce real leads to your website because of its sizable user base and credibility.

 

Lead Generation Techniques for Startups

 

Use the power of re-marketing

The customer takes a long time to complete his journey but some complete their purchases in one session. They just add products to the cart and then forget them. They analyze customer reviews thoroughly and look to other sites before arriving at the final decision. In this process, no business would want the shopper to forget about their brand. With the help of remarketing, shoppers can see display ads on other sites. You can include messages about your brand products in those advertisements or provide them with a promo code to give a kick to their purchasing pattern. Moreover, remarketing takes the effect of all other marketing activities like content marketing and social media marketing a notch higher.  

 

Referral programs

Customers who love your products or services form an important part of generating high-value leads. They can recommend the same product to their family members or friends. But how about making this process faster? You can make this easy to recommend the product by forming a referral program. It helps them to refer their favorite people through click-to-share links or discounts for every new customer they refer.  

 

Final Words

The above-mentioned techniques will definitely help your startup generate more leads and make the mark in the industry. You just have to be consistent with your efforts, and you will notice a significant difference. 

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

 

A staunch proponent of karma, Mallika believes in what goes around, comes around philosophy. She is ecstatic with her life and strives to live it to the fullest.

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