Mastering Tableau: The Benefits of Adding The Tool To Your Skill Set

Mallika Khandelwal

12th Jun'24
Mastering Tableau: The Benefits of Adding The Tool To Your Skill Set | OpenGrowth

Nowadays, businesses run on data—and this is more than a catchy advertising line, it’s the truth. Data influences almost every decision a company makes from what products to sell, when to hold sales, and even how to better reach their target audience. These are only a few examples of how businesses use data. 

The downside is being able to analyze and share the information easily, and this is when tools like Tableau come in. Mastering data visualization with Tableau is a skill companies are coming to depend on but is it worth the effort? If you’re on the fence about learning Tableau, here’s a look at some of the tool’s benefits.


Easy-to-Use Interface

Tableau isn’t the only data analytics tool out there but it’s one of the easiest to use. Unlike some tools that have interfaces even rocket scientists will have trouble figuring out, Tableau’s is designed with ease of use in mind. This means you don’t have to take a course just to figure out the interface. 

The design is simple so you don’t need to have a ton of technical expertise to create data visualizations you’re not embarrassed to show others. Best of all, when you’re adding data files from multiple sources, the tool has a drag-and-drop function. Just drag the file over and drop it in the supplied field. The tool takes care of the rest.



Scalability is becoming a business buzzword. From cloud computing to data visualization, everyone wants easily scalable tools. Why is scalability important here? Data needs are constantly changing, and organizations need a tool that can adjust to their various needs. 

Tableau can handle large, complex sets of data without any issues. The tool can also manage smaller datasets quickly and efficiently, which makes the data visualization tool an ideal choice for large and small businesses.


Plenty of Support

Even though Tableau is designed with simplicity in mind, users can still have questions. After downloading Tableau, you have access to a thriving online community. You can discuss the tool’s functions with others and ask questions about the various features.

You also have access to guides covering everything from the basics to more advanced functions. Tutorials, articles, and more are also available. In other words, it’s hard to beat the support you get with Tableau.


Easily Integrate Data

Data doesn’t always come in the same file type, and this can complicate integration. With tableau, this isn’t a problem. The tool supports most file types and integrates them into a single report. 

You also have access to a unique feature that allows you to blend and analyze the data even if the sources are different. From spreadsheets and cloud platforms to databases, Tableau can access these formats and more.


Precise Geographical Analyses

A feature that helps Tableau stand out is its ability to take spatial data and create precise geographical analyses. For businesses relying on location-based reports, this feature can be invaluable. You can easily create multi-layered maps to help with logistical planning and track regional market trends, to name a few uses.

With the ability to analyze geographical data, your business can more easily make decisions that help your company grow.


Get Real-Time Insights

Data becomes stale fairly quickly, sometimes in only a few hours. Keeping up with the ever-changing information is easily a full-time job and you’re never completely up-to-date. 

Tableau comes with editing tools and filters that make it easy to pull in the data you need to make informed decisions in real-time. You can quickly respond to changing scenarios without worrying if your data is out of date.

You can more easily identify potential risks before finalizing any decisions. If your business relies on staying on top of changing market trends, Tableau has you covered. With the ability to rapidly analyze data as it comes in, you don’t need to worry about being behind in your industry.


Tableau May Have Potential Downsides

While it seems like Tableau offers everything businesses need to stay on top of their data, the tool can have disadvantages. These disadvantages may not apply to your company, but it’s still a good idea to know what issues you may encounter.

A primary complaint is Tableau doesn’t automatically schedule reports—this is a manual function, but it’s not difficult to create and send out reports. This is just a task business owners need to assign to team members. 

Collaboration opportunities are also limited and this can affect your team’s efficiency. Individuals on the same team probably aren’t going to run into issues, but it’s difficult to share workloads across various departments.

While there can be a potential downside to the data visualization tool, overall, it’s worth the time to master Tableau. 


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Mallika is incredibly passionate about all things in life. Hailing from the small town of Rajnandgaon, Chhattisgarh, she completed her schooling and had a bachelor's degree in engineering in Information Technology. Working in and around startups, she gained experience in Search Engine Optimization, Digital Marketing and Email Outreach. Currently, She is working as a Search Engine Optimization Associate at OpenGrowth, and is focusing on building her career in this very profound field and ...