Maximizing Marketing Effectiveness with a Small Team

Once you start your business and launch a product or service of yours, the very next thing you focus upon is Marketing. Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company. Networking with potential or past clients is part of the work too, and may include writing thank you emails, playing golf with prospective clients, returning calls and emails quickly, and meeting with clients for coffee or a meal.

Must Read: All about WhatsApp business


Why is marketing important?

Most entrepreneurs are so busy working "in" their businesses that they fail to work "on" their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, they often neglect to wield the right marketing strategies that will help fuel their business's growth. 

Read below about why marketing is important:

What is the purpose of marketing?

Marketing is omnipresent in a business. To know more, Click here

Why is marketing important?

The answers to all your business questions lie in marketing. To read more, Click here

8 steps to Marketing your business

Here are 8 effective steps to successfully market your business - Click here


Marketing Team

A business cannot be run alone. It requires a group of people to work as a team, for different required jobs. An efficient marketing team can lead to a wider market reach for your business. Even in a small business, a well-structured marketing team can give out effective results. 

Read below about how to structure a marketing team:

16 Awesome Marketing Strategies for Small Businesses.

Enclosed here are 16 different marketing strategies that have a proven history of success for small businesses. To know all about them, Click here


Also Read: SEO Benefits to small businesses


Effective Marketing Tips

Marketing professionals have been losing faith in their current marketing strategies for quite some time—they need fresh tactics to bolster their current strategy and keep up with consumer trends and preferences. As we head into 2020, the time for developing and implementing a new strategy is imperative. The effective marketing strategies need to be refreshed and updated with some new tips as per the current market.

Know about some really best and effective marketing strategies here:

Components of an effective marketing plan

To know what all constitutes an effective marketing plan, Click here

10 tips for building an effective marketing strategy

These basics will give you a fundamental idea on how to build an effective marketing strategy for your business. To read about them, Click here

17 powerful marketing strategies to steal in 2021

It’s important to have a powerful marketing strategy if you are a small business wanting to succeed. To read more, Click here


Do you have a small business? If yes, Do you know how to make your own website?


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About the Contributor: Amrita Sinha

Amrita is in the field of media. She has a deep inclination towards writing and public speaking. She has the aim of removing the stereotypical mind-set of society. She loves to read and photography is her passion.

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups.