Meal-Kit Delivery Services And The Logistics Behind It


23rd Oct'22
Meal-Kit Delivery Services And The Logistics Behind It | OpenGrowth


The meal-kit delivery sector is arguably one of the most inventive industries to emerge in recent years. With the help of this handy service, creating and eating homemade food is a lot simpler. Meal Kit services are individualized and provide a wide range of customization choices. Your creativity only limits the experience because it revolves around the customer and what they can acquire.


People love to cook, but in today's fast-paced environment, many detest the preparation and cleanup. They want to consume home-cooked meals and be creative with their food. They do not have time to purchase or run to the food store, but they still desire wholesome meals. Meal kit delivery services have solved all of their problems and challenges.


Following the COVID-19 outbreak, meal kit delivery has experienced a significant rebound. The rising interest of millennials in cooking at home and their awareness of culinary trends are contributing factors to the expansion of meal kit delivery services.


According to data from Nielsen, for the month ending April 11, American consumers spent around $100 million on meal kits, about twice as much as they did at the same time last year. 


The food sector is now aiming to be more convenient for several reasons. Customers are more stressed out from work. Longer shifts are the norm, and more women choose to work outside the home. Long excursions to the grocery store are now simply not practical.


Meal kit services are the food industry's response to consumer demands for greater convenience and the role that technology plays in the working consumer's lifestyle. Top meal kit companies send whole kits to customers' doors and promote appetizing photographs of their dishes on social media and websites.

food on table

Online meal-kit delivery services are undoubtedly a fantastic alternative to the already oversaturated restaurant reservations, online food ordering & delivery sectors, or prep meal business services for prospective entrepreneurs targeting the food market. The following is a description of the business model, website features, and potential for advancement in this industry for those who are prepared to profit from this new trend. You can use the details below as a checklist to quickly create a sophisticated meal-kit delivery business.


Logistics Behind Meal-kit Delivery Service 



The food and beverage business frequently has higher transportation costs than other industries due to the need for cold storage and highly perishable products. The need for speedy parcel delivery choices is driven by the short turnaround times necessary to deliver meals at their peak freshness and the widespread geographic distribution of clients, raising transportation costs.




Scale is one of the main strategies used to cut sourcing costs. In other words, you can get more discounts from a supplier the more merchandise you can buy in bulk from them. It would initially seem a disadvantage to the more established food sellers, particularly the big national grocery chains that can commit to significant volume purchases. However, you can get around this problem by using the supply chain's outbound side scale and breaking items into far smaller portions than supermarkets.




Two difficulties must be overcome: increased transportation costs and decreased sourcing leverage. Many ingredients must be quickly put together into meals due to the perishable nature of many things before being packaged and transported to the consumer, increasing labor and handling expenses. Due to these higher cost components, cost efficiency must be the number one priority, and pricing targets must be tested to ensure they are still profitable and maintain margins. To achieve this, one must maintain material expenses (i.e., food selections) that are affordable and distinctive enough to maintain client subscriptions while balancing the subscription fee and the high shipping costs.


Management Behind Meal-kit Delivery Service 


Maintaining delivery windows 


Delivery services for meal kits must take time into consideration. The delivery timeline is impacted by parking restrictions, road closures, and vehicle breakdowns. Customers anticipate receiving their predetermined time windows for the delivery of prepared food. Meeting the delivery timeframes while dealing with various on-ground restrictions is quite tricky.


Customer retention 


It is difficult for meal-kit providers to keep their members because the market for meal-kit delivery services is becoming saturated with rivals. Maintaining a stable customer base is challenging because consumer preferences are constantly changing. Therefore, meal-kit producers should be flexible and open to changes in consumer preferences.


Last-mile transportation


The expense of last-mile transportation is one of the main obstacles to meal kit delivery services. They must respond to the demands of "hangry" clients. Costs like idling, fuel, maintenance, and other expenses are incurred when the labor force is increased to address this problem.




Companies that provide meal kits must cope with various delivery options from customers. Customers may request a delayed delivery from you or an urgent delivery from you. As a result, meal delivery services must manage personalized delivery orders quickly and efficiently.


Competitive Pricing


Consumer pricing within the meal kit service is more competitive due to improved logistics and automation procedures that reduce operational costs. Although meal kit services have historically been costly, several firms have found ways to reduce expenses and offer more reasonable pricing. We may anticipate more meal kits to explore ways to reduce costs to appeal to more customers, as many meal kit providers struggle to attract and retain clients due to the high cost.


Trends Shaping The Meal Kit Industry Outlook In 2023

Let us look at 6 major trends shaping the meal kit industry outlook in 2023.




cardboard box on table


Meal kits are far more environmentally friendly than grocery stores in terms of waste. While meal kits include packaging materials like plastic, the impact of the packaging on the environment is not very significant. In terms of carbon footprints, the manufacture of fertilizer, farm machinery, and processing and transportation of food all produce more emissions than packaging used to keep food fresh. Many consumers continue to call for packaging advancements such as using less plastic, increasing the amount of compostable packaging, and using recycled materials for insulation. The meal kit sector will likely undertake adjustments in 2023 that will affect how sustainable its services are, particularly regarding packaging and shifting consumer views.


Latest Diet Trends 


Making it simpler to follow a diet is a significant factor in why many people choose meal kits. The meal kit industry has taken notice of this. Meal kit providers focus on specific diets. For example, some meal kit providers provide vegetarian, keto, or paleo meal plans. We may anticipate the growth of the meal kit industry during the upcoming year 2023.


The convenience of Pre-made Meal Packages


Convenience is another vital selling element for this sector. Meal kits provide ingredients and a recipe to follow, and you prepare everything yourself. Although useful, this involved preparation, cooking, and cleanup, which took time. Pre-made meal packages have gained popularity recently. These are already prepared and don't need to be set up or cleaned up. We anticipate that the prep and cooking stages will be eliminated entirely in the future generation of meal kits.


All Meals Included


One of their main selling points is the time you can save by using meal kit services. You may order your meals and have them delivered to you rather than having to select what to eat, find a recipe, go to the store, and do all of that. However, the majority of meal kit businesses only offer dinner. You still need to go shopping for lunch and breakfast. This undermines the premise of time savings. Because of this, Hungryroot closed its well-known company in 2017 and reopened with the provision of catering for every meal, including snacks. Other food delivery providers are probably going to follow Hungryroot's lead.


Accommodating Lifestyle Trends


A further emerging trend in the meal kit sector is appealing to and accommodating diverse lifestyle preferences. For instance, following a vegan diet entails abstaining from animal products. As a result, preparing simple meals frequently requires the use of unique ingredients. Meal kits offer various options while making it simple to maintain a vegan lifestyle. Meal kits can also accommodate other lifestyles, such as those that call for quick or straightforward preparation but don't need specialized items or avoid particular meals.


Organic Ingredients 


a person standing behind kitchen counter


Many want to eat purely organic foods in line with modern health trends shaping the meal kit industry outlook in 2023. Organic ingredients frequently have a few traits, even though organic agricultural requirements vary from place to region. These include preserving ecosystems, considering the water supply, and protecting biodiversity. It might be challenging to find organic foods when shopping in supermarket stores. Meal kit services, however, can take care of this issue quickly.

I hope this helped and that you learned something new.

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