Millennials: Shaping the Business World

Millennials: Shaping the Business World | OpenGrowth

The millennial generation continues to grow and make an impact all over the world. Similarly, the business world is starting to see increased changes brought on by this generation. A major shift in the landscape of today's workspace is seen all around. At the same time, some are still getting used to the idea of this millennial-friendly work environment. Many major corporations are making some significant changes to accommodate this revolutionary generation's lifestyle and needs.


Millennials purpose


Corporate Purpose

Before getting into any sort of business, the purpose should be clear. Everyone is talking about purpose and profit these days. Customer’s employees are particularly insistent about seeing evidence of purpose and profit that any business makes. 

To get the complete insights about the corporate values that are followed by the millennials, click on the links below:

The Real Corporate Purpose

A company’s purpose has the power to engage and motivate employees, accelerate customer loyalty, and help businesses chart a course for sustainable, meaningful growth, read more.

Ways to put out corporate purpose

The idea of corporate purpose is now mainstream, but so far it remains poorly defined and aspirational. Read more.

Values of corporate purpose

Many companies are now looking a way to signal their purpose; their reason for being beyond profits. Read more.


Business to shift its Purpose

Almost two-thirds of millennials want to leave their organizations by 2020. This generation of millennials comes with a different mindset and work accordingly to bring some changes. For them, it isn't easy to work in such an environment.

Millennials are considered to be tech-savvy. They love humble brags, and businesses can leverage them to increase exposure and drive brand loyalty. They love to work with some fun elements. And these fun elements can be by giving out rewards and membership, offering social media contests, or tapping influencers. So, businesses must adjust how they nurture loyalty among millennials or risk losing a large percentage of their workforce.

Here are some links related to what shift millennials want in their workplace:

A Purpose-Driven Culture

A sense of purpose is what millennial want in the workplace most of all? Here you get into discussion what millennial want in the workplace. Read more.

The Job-Hopping Generation

Millennials are the least engaged generation in the workplace. Not engaging millennial workers is a big miss for organizations. Read more.

What Do Millennials Want?

Millennials don't just work for a fair amount, they incline towards purpose. Read more.

A new generation of employees, with new policies

Here are some of the elements that differentiate millennials from other generations and explain why employee engagement should be on priority list of company. Read more.


Millennials Value

Millennials are the job-hopping generation. They have a strong desire for a flexible job, challenging tasks, feedback, and learning opportunities. Their values are a product of their surrounding atmosphere in which they reside, and it somewhat the same as all other generations. They are the generation that grew up with technology, the internet, and social media.

The basic purpose of millennials is that they want to matter. Generally, millennials grew up negotiating choices of their families and at school. Thus, today they only want to be and feel significant in their professional and personal lives. 

For future details about millennials values, visit:

Millennials values

Sustainability is the foremost thing in milenials list. 

10 Things Millennials Look for in an Employer

Here are some attributes and advantages that Millennials will evaluate your business on during their job search. Read more.

Characteristics of millennials

Millennials have long-term goal in mind and spend wisely to ensure they reach that goal. Market millennials is the important as they have dense percentage as consumer. Read more.

Characteristics Of Millennials That Support Sustainable Development purpose

Millennials are investing in and working for companies that have embraced visible sustainable practices. Read more.

Millennials survey, 2020

In survey explores the views of more than 27.5K millennials and Gen Zs before pandemic and understand their perspectives on business, government, environment, and the pandemic, among other issues. Read more.


Profit and Purpose: Doubled Profit line focus for Millennials

Millennials are driving the demand for purpose-driven business. They prefer purposeful business over profit purpose-driven. They focus on a doubled profit line to bring the best for their organization.

Read the links below to understand more:

Enterprises need a double purpose line

A single-minded focus on maximizing profits can often come at the expense of employee satisfaction and happiness. Read more.

Millennials Want Companies Mixing Mission & Money

Millennials are all about working for or starting purpose-driven companies. Also, as long as that mission exists, they’re fine with making a profit. Read more.

Millennials takeover

Agree or not, here are major cultural shifts you can expect to see in the workplace as more Millennials rule. Read more.


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About the author: Sareen Yasmin

Her passion includes creative writing, reading and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.

Amritanshu, a geek, an explorer, traveler and innovative creator by heart. Experimenting with new ideas and exploring innovative technologies are his break-through talent. Endless craze for technology and creativity. Associated with editorial team at OpenGrowth and keenly serving great stuff from startup world.