Need Of Market Research For Startup


24th Nov'20
Need Of Market Research For Startup | OpenGrowth

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Startup Research

A startup is a young company founded by another entrepreneur to develop a singular product or service and convey it to the market. Typically, a startup tends to be a shoestring operation with initial funding from the founders or their friends and families.

Startup research is a post-graduation course for those who are looking to step into the entrepreneur world and starting their own business.


Startup: Market Research 

Market research is the process of determining the viability of a new service and product through research conducted directly with potential customers. It allows the company to discover the target market and get opinions and feedback from customers about their interest in the product and service.

It gives us a clear picture of the customers related to the products and services provided by the company and their growth. Market research for a startup taking steps to evolve business models with consumer participation is a perfect tool to calculate the growth of your business and find a correct way-out to grow in the future.


Here are some links related to market research for startups. Click on the links to read more:

How to Conduct a Market Research Survey for Your Startup Idea

The first major step toward moving your product or service idea to a viable business concept, what is. Read more.

The entrepreneur’s ultimate guide to market research

You need market research to examine the market associated with a particular good and/or service. Read more.

Conducting Market Research

Have a great idea for a product or service, but before you move forward, first make sure there's a market for it. Read more


Market Research


Market Research: Process

To get the best outcome, a proper procedure need to be followed. In the same way, market research should be done step-by-step to get the best results.

Marketing research involves certain steps which guide the young entrepreneur to grow their business and reach their target audiences.


Click on the links to understand the marketing research process:

The 5 Step Marketing Research Process 

Marketing research is vital to the marketing process and it doesn’t have to be unaffordable, explore more. Read more.


Market Research: Tools

Market research is conducted using various tools that enable the entire process to be done smoothly. Depending on the needs of the company, different tools are used to get the best outcome.


Read the links below to know about marketing research tools:

4 Market Research Tools for Startups

Here is a list of some free and inexpensive resources to help your startup with market research. Read more


Marketing Research for Entrepreneurs

Marketing research is an effective tool to assist your business planning. It is considered to be one of the most important tools for every individual who is thinking to jump into the entrepreneur's world. It acts as a guide and shows the right direction for a successful business plan.


Read the links below to understand the marketing research for entrepreneurs:

Successful Entrepreneurial Market Research Techniques

Once you identify exactly what the company or product is, you need to evaluate. Read more.


Entrepreneurs Love These 13 Tools for Conducting Market Research

In today's scenario, market research is significant to you and your brand’s long-term success. Because the market is in a constant state of change, knowing what makes your customers tick is key to keeping you ahead of your competitors. Market research is the best way to do this, Read more.


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About the author: Sareen Yasmin

Her passion includes creative writing, reading, and playing around with words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.

The Editorial Team at OpenGrowth is working to provide you with the perfect place to know everything about startups. Feel free to connect to us.


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