Product Development: Ways to Speed Increase to Market

Sunny Samanta

29th Jul'22
Product Development: Ways to Speed Increase to Market | OpenGrowth

The way to build a lasting and competitive company for the long run is through a great product. And while the product is the heart, the service is the brain. Companies need to work in tandem to ensure their product and service can keep up with the demands of the market. Furthermore, it is never easy to have an In-demand product. Product quality matters a lot and it is where many companies fail to deliver and ultimately suffer losses.


Product Development


Product Market Fit

To ensure not failing in product development, companies should strive to find their product market fit. A remarkable product without any compromises is the ultimate foundation to build the fortunes of your company. And once the product market fit gets achieved the immediate next thing companies emphasize upon is speed to increase its development. It is a critical step to remain competitive in the market and capture most of the market demand. As an entreprenuers, especially, you can also look for tips to product market fit your startup. However, here is the problem. Many companies, especially the new companies run by less experienced entrepreneurs, can struggle to meet the speed increase to market. 

Product Developments


Ways to Speed Increase Product Development to Market

The main reasons are the lack of proper strategies and planning. Now, you may think about how to work around it. Well, here are a few ways to speed up product development to the market.


Focus on the Opportunity, Not the Market

The first way to improve or increase product development is to seize the opportunity first and not the market. For it, you need to gain a thorough understanding of your opportunity. Examine the entire market through the eyes of your customer to determine its true potential. You can set realistic expectations for what can be accomplished by accurately sizing the opportunity. Then you can make a reasonable business case for whether this is a big or small win.


Look for Pain Points

As the leader of the company, the foremost thing you must do is know the purpose of your new product or service. Ask yourself, what problem does it solve? Some businesses create benefit statements based on the features of a new offering rather than its actual benefits. For example, cloud computing is frequently marketed as a way to securely access information from anywhere. But what about the less tangible benefits, such as avoiding the downtime and expense of server maintenance? Thus, it shows how you can easily undersell the real benefits of your service if you don’t understand the pain points of your customers. So, always try to identify pain points.


Trim out New Ideas

Organizations often find themselves sitting on a pile of new ideas to explore and implement. Now, it creates a case of too many to identify which is the most fitting one. So, you must take all new ideas all the way through the development cycle. There you can identify the ideas that must have been abandoned. It can become a frequent cycle due to prior commitments or because no one wants to be the bearer of bad news. However, you must take a cautious approach and avoid following up on several new ideas simultaneously. It can save you a lot of resources and time.

Set Effective Price for Customers

Companies frequently use cost-based pricing to validate an acceptable ROI (Return of Investment) for their business. However, what you should do is develop pricing based on their customers' cost threshold to ensure that price does not become a barrier to purchase for people who genuinely want the product. After all, the higher costs can decrease the number of potential new customers at a time when the service was still in its early stages.


Always have a Dedicated Team

A great product launch can easily get jeopardized if the responsibility for the success of a new service is distributed among too many people. Also, it will become difficult to pinpoint where the lapses happened. And thus, simply holding someone directly accountable will not bring any positive result. Therefore, you must work with a dedicated team. You should empower the team with authority and resources. When developing new offerings, companies frequently operate in a "business as usual" mode, despite the fact that additional resources should be allocated to the task.

Get Customers Involved

Include your customer in the product development cycle to reality-proof your concepts, especially if you do it well before launch. Determine beforehand the time, you will contact your customers. If you don't already have one, consider setting up a customer advisory panel. More importantly,  keep in mind that regular meetings with a customer feedback panel can benefit both parties. Furthermore, you can improve your understanding of how they feel about your product and perfect your product more.

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A lone wolf by definition, a writer by heart, and a lost star with ambitions to light up the dark both inside and around me, sometimes by immersing myself into books or video games or traveling with a backpack to an uncertain destination believing that life is all about the choices we make and we don't.