Prominent Types Of Startup Investors

Roshni Khatri

10th Dec'22
Prominent Types Of Startup Investors | OpenGrowth

You're an entrepreneur with a brilliant idea for a firm that will undoubtedly disrupt the market. All you need now is some cash to turn this idea into your dream company. But the prime aspect is who will fund your idea.


At various stages of a business's growth, entrepreneurs typically receive assistance from a variety of startup financiers. The entrepreneurs either utilize their savings or borrow money from friends and family in the early phases when the idea needs to be proven, and the firm hasn't launched. 


As the firm expands, various investors enter the picture, starting with seed investors (angel investors) who invest in the concept and the team and progressing up to venture capitalists who assess the startup's past performance and plans in exchange for some shares. 

So here in this article, we are going to focus on the prominent kinds of startup investors.


Startup Investors


However, a lot of startups choose completely other paths. Some use loans, some turn to crowdsourcing, and some even bootstrap. With this, you should also know about bootstrapping your startup, as it will guide you in building a business base. Even though bootstrapping can be successful for a while, you will ultimately need money to develop your business, grow your customer base, or make more money.  


Different Types of Startup Investors


Here is a list of the many types of investors who can support you on your entrepreneurial path if you're one of those entrepreneurs looking for money for your firm. 


Bank and Financial Institutions


For the major reason that it doesn't compromise their ability to make decisions, many entrepreneurs prefer loan financing to investor capital. Small company loans and startup loans are widely available from banks and other financial organizations at competitive interest rates. Although the amount lent is less than that offered by angel investors, it might still be a useful place to start for business owners who – 

  • Believe that the operating profit from their startup will be sufficient to support them in the long run.

  • Want to get their business off the ground until they can acquire reliable investment from an angel investor. 


Angel Investors


High-net-worth individuals that invest in businesses in their early stages in exchange for some equity in the business are known as angel investors (or seed funders). Their primary goal in investing is to make money when the startup succeeds, and its value increases. 


These angel investors not only contribute money to early-stage firms, but they also offer business owners valuable advice and networking possibilities. Direct contact with angel investors can be made online (through emails, Linkedin messages, etc.), offline (at networking events), or through mutual contacts. 


Incubators and Accelerators


Both incubators and accelerators give you the crucial help your startup needs. Startup incubators are non-profit organizations that help you develop your business idea and get ready to run it successfully down the road by offering help in the form of infrastructure, networking, advice, manufacturing assistance, training, and mentoring. 


Even if this isn't an investment, you'll still save a lot of money, especially if you're running a firm in its very early stages. 


On the other hand, startup accelerators are for-profit businesses that offer fixed-term, cohort-based, mentorship-driven programs that involve seed funding, networking, and learning. Accelerators receive payment in return in the form of startup shares. Many business owners choose seed accelerators for angel investors since these accelerators offer their venture much more than simply a seed investment. 




Numerous startup fellowships, including Thiel, Baltimore, Kauffman, and others, give scholarships and rewards to business owners they think are deserving of them. Even while getting accepted to such fellowships is more difficult than finding an angel investor, you should still give them a shot because most of these grants (which can be worth up to $100,000) are unconditional and don't affect your ability to make decisions. 


Different Types of Startup Investors


Venture Capitalist


High-net-worth individuals or businesses that invest in early-stage ventures in return for an equity stake are known as venture capitalists. Following seed funding, venture capitalists typically invest in startups that have established the viability of their business models and their intrinsic value. Thus venture capital investments can be a proven boon for your startup idea.


In addition to financial investment, venture capitalists (VCs) also give advice and direction to the businesses they support and actively participate in decision-making. But not every firm is successful in securing VC funding. The process is fairly drawn out because there are many checks made by the investors.


Fewer than 1% of businesses are successful in obtaining venture funding. But due to the high failure rate of startups, banks are unable to lend substantial sums of money to businesses after a certain stage, necessitating the involvement of venture capital (9 out of 10 startups fail). In addition, they impose extremely high-interest rates, which many businesses cannot pay.




A relatively new investment option for entrepreneurs looking to finance their startups is crowdfunding. You may now do away with the conventional methods of obtaining funding and raise tiny sums of money from a huge number of individuals to finance your startup thanks to startups like Kickstarter, Indigogo, etc. 


The best part of this is that you don't have to dilute your equity. This group of investors backs your firm because they will receive something in return, most frequently an early delivery of your product or service. Even the minimum investment for your firm and the incentives for investors are entirely up to you. 




Peer-to-peer lending, also known as crowdlending or P2P lending, is a practice in which business owners obtain loans directly from the public using an online marketplace that connects borrowers and lenders. These online platforms can provide higher interest rates to lenders and lower interest rates to borrowers since they have lower overhead costs than banks and financial institutions. 


These peer-to-peer lending services often offer loans with $1,000–$40,000 ranges and 36–48 month repayment terms. These platforms are a fantastic substitute for business owners looking for debt financing but unable to obtain bank loans. 


Corporate Venture Capital


Large corporations like Intel, Microsoft, Qualcomm, and others have specialized divisions that are focused on investing capital money in startups that might one day be useful to the company. 


The practice in question is called corporate venturing. Frequently, these assets trade more than simply equity. Corporate investors typically leverage the startup's disruptive idea, cutting-edge technology, or unconventional skills to diversify their business, ward against industry changes, and boost income. While many business owners view this as a raid on their idea, others welcome corporate investors as partners in helping them grow their companies. Many people even envision business investment as their departure plan. 


Different Types of Startup Investors




No longer are stock and debt the only sources of funding. There are several ways to raise money for your firm, including unconventional ones like crowdfunding and crowd-lending. Some of these options, though, don't become available until your product is complete. As a result, it will be simpler for you to decide how much money to invest in your firm if you are clear on what it requires and how much it deserves. 

Besides this, you should also know about the startup funding series to understand how businesses are funded. 


We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.


A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.


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