5 Reasons Small Breweries and Craft Beer Companies Are Thriving

Mallika Khandelwal

16th Dec'22
5 Reasons Small Breweries and Craft Beer Companies Are Thriving | OpenGrowth

According to data from the Brewers Association, there were 1,813 craft breweries in operation in the U.S. in 2010. In 2021, that number rose to well over 9,000.

That alone indicates how much the craft beer industry is thriving.

It is not only in the U.S. that craft beer companies are enjoying immense growth. Craft beer has become more and more popular around the globe, and the industry is continuing to expand.

 We can learn more by looking at the latest data from the U.S. Brewers Association.

For instance, the first-ever decline happened in the industry in 2020, but that was solely due to the industry being affected by the lockdowns imposed because of the Covid-19 pandemic, just like almost every other industry experienced a downturn during that time. 

But in 2021, the volume growth for craft beer companies in the U.S. grew by 7.9%. In that year, almost 24.5 million barrels of craft beer were produced.

The growth of craft beer last year significantly outnumbered the entire U.S. beer market’s growth by just 1%.

But what are the reasons behind the significant success story of the craft beer industry?

Here is a look at five of the critical reasons why craft beer companies are thriving.

 

5 Reasons Small Breweries and Craft Beer Companies Are Thriving

 

1. Customers Are Demanding More Unique Tastes 

One of the key reasons the craft beer industry has been thriving so much and continues to do exceptionally well is this: customers are demanding more unique flavors and tastes from their beer.

They are bored with the limited options that the big brewing companies offer and want more choosing power.

Craft breweries continually launch new beers and limited runs of unique beers, so customers always have options for different sampling flavors.

 The big beer companies simply cannot compete or keep up with the unique flavor combinations and different brewing techniques that small craft brewers adopt.

 

2. Customers Are Increasingly Supporting Local Businesses

 

Customer demand is also changing across all sectors because customers now want to support local and small businesses more. 

People are increasingly turning away from mainstream corporate businesses, preferring to support owners of small businesses in their local regions and in regions that they visit.

Craft breweries know that they can rely on local support, from people buying bottled and canned beers to purchasing drinks at their taprooms. In turn, those valued customers recommend craft breweries to people they know. And those breweries benefit from word-of-mouth promotion more than any other industry.

 

3. Many Craft Beer Companies Are Members of Brewers’ Guilds

Many craft beer companies become members of brewers’ guilds, nonprofit organizations that safeguard local craft breweries and help brewers come together to advance their interests.

There are many advantages to joining a local brewers guild. For example, fellow brewers will have each other’s backs regarding legislative matters and can help one another in various other ways when unexpected needs arise.

Members of brewers’ guilds can also take part in regional beer festivals and events, which go a long way in helping craft brewery companies to promote their products and brands.

Members can even get feedback from other brewers regarding new recipes.

That community spirit and I’ll-scratch-your-back-and-you-can-scratch-my-back approach of brewers’ guilds is a major contributory factor to the thriving success of craft beer companies.

 

5 Reasons Small Breweries and Craft Beer Companies Are Thriving

 

4. Craft Breweries Love to Collaborate

Not only members of brewers’ guilds help each other out. The craft beer industry is a close-knit community that often sees different brewing companies collaborating.

For example, it is common for craft beer companies to collaborate on new beer products, as it is mutually rewarding for both companies involved in beer creation. They can quickly get their brand known more and reach more customers.

While big businesses love to spend countless hours looking at ways to compete with and outperform their competitors, most craft brewery owners are not that concerned with competition.

That unique approach has undoubtedly helped craft breweries thrive and reach the point they are at today.

 

5. Craft Brewers Are Passionate

Lastly, one of the main reasons why craft beer companies are thriving is that virtually all craft brewers are very passionate about their work and products.

In fact, most small breweries begin a life because their owners have more of a passion for craft beers than making a hugely profitable business.

But because those craft beer company owners have that mindset, they are incredibly profitable.

 

We at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

 

Mallika is incredibly passionate about all things in life. Hailing from the small town of Rajnandgaon, Chhattisgarh, she completed her schooling and had a bachelor's degree in engineering in Information Technology. Working in and around startups, she gained experience in Search Engine Optimization, Digital Marketing and Email Outreach. Currently, She is working as a Search Engine Optimization Associate at OpenGrowth, and is focusing on building her career in this very profound field and ...

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