Rise of Exclusivity

Sunny Samanta

22nd Mar'21

“Exclusivity is a mystery that begets attention when used rightfully.”

 

Exclusivity has been there playing its part ever since the first product of any kind has hit the market. It is just that most of us took years to feel its presence and understand the underlying power it adds to a “Quality” product. Yes, I mentioned quality products instead of just products because if exclusivity is the power then quality is the source of it. You cannot expect exclusivity to work with a below par or mediocre product quality. This is because, at the end of the day, customer retention is one of the major reasons behind every sustainable and growing business.

Now, coming back to the exclusivity, you must be wondering what it is and how does it work? Is there any proof such as any product or company that has gained immense popularity or made those large profits from its sales? The answer is yes and you can see more about it in this post as you continue reading. But first, let’s start from where it is meant to be.

 

Exclusive Marketing Strategy

 

What is Exclusivity?

Exclusivity is a business strategy where a company limits the amount of supply of its product to draw a better price or value for it by giving a sense of exclusiveness to its customer. It is often done to create a niche where the company works towards identifying its target customer, post which it focuses upon upgrading their product quality as per their response. The goal behind this strategy is to build a base of customers who will always prioritize one company’s product over the many that are available in the market. By virtue of this, they even attain other benefits such as customer interest, saved cost on an advertisement, and brand reach, etc. Let’s take a look at them one by one.

 

Rise in Customer’s Interest Due to Exclusivity

One of the major reasons some of the tech giants and clothing brands such as Apple and Zara respectively are so high on this exclusivity technique of marketing it has continuously spiked interest in customers all around. Ever since Apple started rolling out its first iPhone the supply has been kept limited. And after receiving its users' stamp of a great quality product, they decided to go along with this marketing strategy. As a result, it created a sense of exclusiveness in its users who seemed pretty impressed to be amongst the few to hold a superior smartphone in comparison to most of their peers, family, or friends.

Apple Focused More on Selling to the Targeted Customers

This strategy has even helped Apple in fetching better prices from its product than a similar product built by other companies. The difference is clear as some of the companies focus more on selling their product to as many customers as possible. In comparison, Apple has mostly remained focused on selling its product to a target audience that they found over the years.

Zara Creating Urgency with Exclusive Marketing

Similarly, Zara too has kept its supply limited to make sure that the demand for their brand’s clothes remains more than the supply they are providing. They make high quality clothes and somewhere, intentionally, keeps sales in its limited fashion so that there is a chance that someone misses out on their designed cloth. When this happens, it plants a seed of urgency in the customers' mind that perhaps their clothes were too good and therefore it ran out of stock so soon.

As a result, by banking on the quality of their products and the urgency created with their exclusive marketing, they are able to charge slightly higher prices for their clothes without hurting their potential at all. And with this strategy alone, they are now amongst the most successful clothing brands in the world.

 

Recommended: Why Most of Us Fail at Content Marketing and How Can We Fix it?

 

Investing Less on Advertisements

Almost 8 out of 10 companies are reportedly known to spend a big chunk of their investments on their advertisement. Then there are companies like Apple who have always been on the minimalistic side when it comes to investing in an advertisement and yet becoming one of the most successful brands and companies in their fields. So, how do they do it? The answer is Exclusivity. Like we learned above, how exclusivity increases a customer's interest in their products, also helps them in saving tons of investment on advertisements. To them, these investments seem like an extra, unnecessary, and sometimes as a loss incurring strategy.

Since exclusivity can be termed as staying ahead on demand oversupply, it means the company that is practicing this technique are both dominating and controlling their shares in the market. And when this happens, people start talking about your product more than usual. Do they start discussing how a company is overcharging for their product? Why is it okay for them to charge or not charge that price for their product? If their products are indeed what they claim to be and so on. So, when a company enters this side of the discussion part it is obvious that more people are catching up with the details of their products with them finding the pros and cons of their products on their own. Based on this it is up to the customers whether they want to buy their product or not.

This whole process, nonchalantly, contributes towards the general awareness with the free word of mouth publicity ensuring there is a mystery built around their products. Thus, it even contributes to reaching a larger audience for which the company usually spends a lot of investing for more engagement and traffic.

 

Recommended: Focus on Strategic Growth Instead of Going Viral

 

Rise in Exclusivity Due to the Covid-19 Pandemic

With that being detailed above, the Covid-19 Pandemic that has rattled the entire world unceremoniously into a darker phase has worked like a charm on furthering the practice of exclusive marketing strategy. As the pandemic forced the shopping mall and other outlets people relied on for their daily usable substances, they massively shifted towards online purchasing. Be it books, clothes, or any electronic device, etc, many people started more on learning about the product quality to place their purchases. This enabled the company to further strengthen its grip on its target audience as it kept providing its products in a limited manner. One of the techniques that supported this practice is the “Pre-booking” or the “Advance Booking” fundamentals.

 

We at, OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

 

A lone wolf by definition, a writer by heart, and a lost star with ambitions to light up the dark both inside and around me, sometimes by immersing myself into books or video games or traveling with a backpack to an uncertain destination believing that life is all about the choices we make and we don't.

Comments

natashathomson124@gmail.com

13th Sep'22 05:23:31 PM

My name is Natasha Thompson from the USA/Texas.. Am so overwhelmed with gratitude to let the world know how Dr Kachi, the great spell caster changed my life for good. It all started when I lost my job and I was down financially and emotionally because I couldn’t be able provide for my two kids and staying home all day Jobless it’s not easy until I was checking on the internet when I saw a series of testimonies hearing people winning the Powerball lottery, I didn’t believed, but being poor no job you have no option. I gave it a try and I contacted Dr Kachi who told me what i have to do before I can become a big lottery winner and I accepted. He made special prayers for me in his temple and gave me the required numbers to play the lottery game and when I used the numbers to play it, I won a massive $344.6 million Powerball jackpot. I was so happy and I choose to review my winning in any platform, I would love other people to seek help from Dr Kachi through WhatsApp/number : +1 (602) 854-4366 or email drkachispellcast@gmail.com by his website: https://drkachispellcast.wixsite.com/my-site

julianadavis877@gmail.com

9th Sep'22 06:24:41 PM

i want to share to the whole world how Dr Kachi the Great of all the Spell Caster, that helped me reunite my marriage back, my Ex Husband broke up with me 3months ago, I have been trying to get him back ever since then, i was worried and so confused because i love him so much. I was really going too much depressed, he left me with my kids and just ignored me constantly. I have begged him for forgiveness through text messages for him to come back home and the kids crying and miss their dad but he wont reply, I wanted him back desperately. we were in a very good couple and yet he just ignores me and get on with his life just like that, so i was looking for help after reading a post of Dr Kachi on the internet when i saw a lady name SHARRON testified that Dr Kachi cast a Pure love spell to stop divorce. and i also met with other, it was about how he brought back her Ex lover in less than 24 hours at the end of her testimony she dropped his email, I contacted Dr Kachi via email and explained my problem to Dr Kachi and he told me what went wrong with my husband and how it happen, that he will restored my marriage back, and to my greatest surprise my Ex husband came back to me, and he apologized for his mistake, and for the pain he caused me and my children. Then from that day our marriage is now stronger than how it was before, Dr Kachi you're a real spell caster, you can also get your Ex back and live with him happily: Contact Email drkachispellcast@gmail.com his WhatsApp number: +1 (602) 854-4366 Visit his Website: https://drkachispellcast.wixsite.com/my-site

robertmorrison744@gmail.com

1st Sep'22 05:16:04 AM

READ MY REVIEW HOW I WIN $158m CONTACT DR KACHI NOW FOR YOUR OWN LOTTERY WINNING NUMBERS. I was a gas station truck driver and I always playing the SUPER LOTTO GAME, I’m here to express my gratitude for the wonderful thing that Dr Kachi did for me, Have anybody hear of the professional great spell caster who help people to win Lottery and clear all your debt and buy yourself a home and also have a comfortable life living. Dr Kachi Lottery spell casting is wonders and work very fast. He helped me with lucky numbers to win a big money that changed my life and my family. Recently i won, ONE HUNDRED AND FIFTY EIGHT MILLIONS DOLLARS, A Super Lotto ticket I bought in Oxnard Liquor Store, I am so grateful to meet Dr Kachi on internet for helping me to win the lottery and if you also need his help, email him at: drkachispellcast@gmail.com and he will also help you as well to win and make you happy like me today. His WhatsApp number: +1 (570) 775-3362 visit his Website, https://drkachispellcast.wixsite.com/my-site

robertmorrison744@gmail.com

31st Aug'22 08:27:58 PM

READ MY REVIEW HOW I WIN $158m CONTACT DR KACHI NOW FOR YOUR OWN LOTTERY WINNING NUMBERS. I was a gas station truck driver and I always playing the SUPER LOTTO GAME, I’m here to express my gratitude for the wonderful thing that Dr Kachi did for me, Have anybody hear of the professional great spell caster who help people to win Lottery and clear all your debt and buy yourself a home and also have a comfortable life living. Dr Kachi Lottery spell casting is wonders and work very fast. He helped me with lucky numbers to win a big money that changed my life and my family. Recently i won, ONE HUNDRED AND FIFTY EIGHT MILLIONS DOLLARS, A Super Lotto ticket I bought in Oxnard Liquor Store, I am so grateful to meet Dr Kachi on internet for helping me to win the lottery and if you also need his help, email him at: drkachispellcast@gmail.com and he will also help you as well to win and make you happy like me today. His WhatsApp number: +1 (570) 775-3362 visit his Website, https://drkachispellcast.wixsite.com/my-site

robertmorrison744@gmail.com

31st Aug'22 08:27:18 PM

READ MY REVIEW HOW I WIN $158m CONTACT DR KACHI NOW FOR YOUR OWN LOTTERY WINNING NUMBERS. I was a gas station truck driver and I always playing the SUPER LOTTO GAME, I’m here to express my gratitude for the wonderful thing that Dr Kachi did for me, Have anybody hear of the professional great spell caster who help people to win Lottery and clear all your debt and buy yourself a home and also have a comfortable life living. Dr Kachi Lottery spell casting is wonders and work very fast. He helped me with lucky numbers to win a big money that changed my life and my family. Recently i won, ONE HUNDRED AND FIFTY EIGHT MILLIONS DOLLARS, A Super Lotto ticket I bought in Oxnard Liquor Store, I am so grateful to meet Dr Kachi on internet for helping me to win the lottery and if you also need his help, email him at: drkachispellcast@gmail.com and he will also help you as well to win and make you happy like me today. His WhatsApp number: +1 (570) 775-3362 visit his Website, https://drkachispellcast.wixsite.com/my-site

robertmorrison744@gmail.com

27th Aug'22 08:11:04 PM

READ MY REVIEW HOW I WIN $158m CONTACT DR KACHI NOW FOR YOUR OWN LOTTERY WINNING NUMBERS. I was a gas station truck driver and I always playing the SUPER LOTTO GAME, I’m here to express my gratitude for the wonderful thing that Dr Kachi did for me, Have anybody hear of the professional great spell caster who help people to win Lottery and clear all your debt and buy yourself a home and also have a comfortable life living. Dr Kachi Lottery spell casting is wonders and work very fast. He helped me with lucky numbers to win a big money that changed my life and my family. Recently i won, ONE HUNDRED AND FIFTY EIGHT MILLIONS DOLLARS, A Super Lotto ticket I bought in Oxnard Liquor Store, I am so grateful to meet Dr Kachi on internet for helping me to win the lottery and if you also need his help, email him at: drkachispellcast@gmail.com and he will also help you as well to win and make you happy like me today. His WhatsApp number: +1 (570) 775-3362 visit his Website, https://drkachispellcast.wixsite.com/my-site

robertmorrison744@gmail.com

27th Aug'22 08:08:00 PM

READ MY REVIEW HOW I WIN $158m CONTACT DR KACHI NOW FOR YOUR OWN LOTTERY WINNING NUMBERS. I was a gas station truck driver and I always playing the SUPER LOTTO GAME, I’m here to express my gratitude for the wonderful thing that Dr Kachi did for me, Have anybody hear of the professional great spell caster who help people to win Lottery and clear all your debt and buy yourself a home and also have a comfortable life living. Dr Kachi Lottery spell casting is wonders and work very fast. He helped me with lucky numbers to win a big money that changed my life and my family. Recently i won, ONE HUNDRED AND FIFTY EIGHT MILLIONS DOLLARS, A Super Lotto ticket I bought in Oxnard Liquor Store, I am so grateful to meet Dr Kachi on internet for helping me to win the lottery and if you also need his help, email him at: drkachispellcast@gmail.com and he will also help you as well to win and make you happy like me today. His WhatsApp number: +1 (570) 775-3362 visit his Website, https://drkachispellcast.wixsite.com/my-site

dianamargaret281@gmail.com

23rd Aug'22 06:21:39 AM

I am Diana Margaret by name from England, so excited to quickly Appreciate Dr Kachi. who helped me win a lot of money a few weeks ago in the lottery,  I was addicted of playing the lottery game, I’ve never won a big amount in the Euromillions lotteries, but other than losing my ticket, I always play when the jackpot is big. I believe that someday I might as well be the lucky winner. I was in the Aldi supermarket store buying a lottery ticket when I overheard Newsagents reveal saying what happens when someone win a National Lottery jackpot in their shop by a powerful doctor called Dr Kachi, i was not easily convince at first so i went online to do some research about Dr Kachi I saw different kind of manifest of testimony how he have help a lot of people to win big lottery game in all over the worldwide, that was what trigger me to contact Dr Kachi i decided to give him a try and told him i want to be the among of the winner he had helps, Dr Kachi assure me not to worry that I'm in rightful place to win my lottery game and ask me to buy lottery jackpot tickets after he have perform a powerful spell numbers and gave to me which i use to play the jackpot draw, and won a massive £40,627,241 EuroMillons, After all my years of financially struggling to win the lottery, I finally win big jackpot, this message is to everyone out there who have been trying all day to win the lottery, believe me this is the only way you can win the lottery, contact WhatsApp number: +1 (570) 775-3362 email drkachispellcast@gmail.com his Website, https://drkachispellcast.wixsite.com/my-site