Rise of Exclusivity

Sunny Samanta

22nd Mar'21
Rise of Exclusivity | OpenGrowth

“Exclusivity is a mystery that begets attention when used rightfully.”

 

Exclusivity has been there playing its part ever since the first product of any kind has hit the market. It is just that most of us took years to feel its presence and understand the underlying power it adds to a “Quality” product. Yes, I mentioned quality products instead of just products because if exclusivity is the power then quality is the source of it. You cannot expect exclusivity to work with a below par or mediocre product quality. This is because, at the end of the day, customer retention is one of the major reasons behind every sustainable and growing business.

Now, coming back to the exclusivity, you must be wondering what it is and how does it work? Is there any proof such as any product or company that has gained immense popularity or made those large profits from its sales? The answer is yes and you can see more about it in this post as you continue reading. But first, let’s start from where it is meant to be.

 

Exclusive Marketing Strategy

 

What is Exclusivity?

Exclusivity is a business strategy where a company limits the amount of supply of its product to draw a better price or value for it by giving a sense of exclusiveness to its customer. It is often done to create a niche where the company works towards identifying its target customer, post which it focuses upon upgrading their product quality as per their response. The goal behind this strategy is to build a base of customers who will always prioritize one company’s product over the many that are available in the market. By virtue of this, they even attain other benefits such as customer interest, saved cost on an advertisement, and brand reach, etc. Let’s take a look at them one by one.

 

Rise in Customer’s Interest Due to Exclusivity

One of the major reasons some of the tech giants and clothing brands such as Apple and Zara respectively are so high on this exclusivity technique of marketing it has continuously spiked interest in customers all around. Ever since Apple started rolling out its first iPhone the supply has been kept limited. And after receiving its users' stamp of a great quality product, they decided to go along with this marketing strategy. As a result, it created a sense of exclusiveness in its users who seemed pretty impressed to be amongst the few to hold a superior smartphone in comparison to most of their peers, family, or friends.

Apple Focused More on Selling to the Targeted Customers

This strategy has even helped Apple in fetching better prices from its product than a similar product built by other companies. The difference is clear as some of the companies focus more on selling their product to as many customers as possible. In comparison, Apple has mostly remained focused on selling its product to a target audience that they found over the years.

Zara Creating Urgency with Exclusive Marketing

Similarly, Zara too has kept its supply limited to make sure that the demand for their brand’s clothes remains more than the supply they are providing. They make high quality clothes and somewhere, intentionally, keeps sales in its limited fashion so that there is a chance that someone misses out on their designed cloth. When this happens, it plants a seed of urgency in the customers' mind that perhaps their clothes were too good and therefore it ran out of stock so soon.

As a result, by banking on the quality of their products and the urgency created with their exclusive marketing, they are able to charge slightly higher prices for their clothes without hurting their potential at all. And with this strategy alone, they are now amongst the most successful clothing brands in the world.

 

Recommended: Why Most of Us Fail at Content Marketing and How Can We Fix it?

 

Investing Less on Advertisements

Almost 8 out of 10 companies are reportedly known to spend a big chunk of their investments on their advertisement. Then there are companies like Apple who have always been on the minimalistic side when it comes to investing in an advertisement and yet becoming one of the most successful brands and companies in their fields. So, how do they do it? The answer is Exclusivity. Like we learned above, how exclusivity increases a customer's interest in their products, also helps them in saving tons of investment on advertisements. To them, these investments seem like an extra, unnecessary, and sometimes as a loss incurring strategy.

Since exclusivity can be termed as staying ahead on demand oversupply, it means the company that is practicing this technique are both dominating and controlling their shares in the market. And when this happens, people start talking about your product more than usual. Do they start discussing how a company is overcharging for their product? Why is it okay for them to charge or not charge that price for their product? If their products are indeed what they claim to be and so on. So, when a company enters this side of the discussion part it is obvious that more people are catching up with the details of their products with them finding the pros and cons of their products on their own. Based on this it is up to the customers whether they want to buy their product or not.

This whole process, nonchalantly, contributes towards the general awareness with the free word of mouth publicity ensuring there is a mystery built around their products. Thus, it even contributes to reaching a larger audience for which the company usually spends a lot of investing for more engagement and traffic.

 

Recommended: Focus on Strategic Growth Instead of Going Viral

 

Rise in Exclusivity Due to the Covid-19 Pandemic

With that being detailed above, the Covid-19 Pandemic that has rattled the entire world unceremoniously into a darker phase has worked like a charm on furthering the practice of exclusive marketing strategy. As the pandemic forced the shopping mall and other outlets people relied on for their daily usable substances, they massively shifted towards online purchasing. Be it books, clothes, or any electronic device, etc, many people started more on learning about the product quality to place their purchases. This enabled the company to further strengthen its grip on its target audience as it kept providing its products in a limited manner. One of the techniques that supported this practice is the “Pre-booking” or the “Advance Booking” fundamentals.

 

We at, OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

 

A lone wolf by definition, a writer by heart, and a lost star with ambitions to light up the dark both inside and around me, sometimes by immersing myself into books or video games or traveling with a backpack to an uncertain destination believing that life is all about the choices we make and we don't.

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31st Dec'23 01:17:26 PM

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earthaivey1@gmail.com

29th Dec'23 09:12:18 PM

I can never forget May 6, 2019. The year almighty God used Dr.Lucas to change my life for good. I'm so happy sharing this to the world because i have never seen this kind of miracle Dr.Lucas did in my life, I'm Eartha Ivey who won $7,000,000 million dollars on Virginia lottery, i was a nurse in suffolk, on that blessed day i was on a website and i saw a comment from Earl Lape on how Dr.Lucas helped him won the lottery, although i was so scared i took the risk and gave it a try and i took Dr.Lucas Email and messaged him, i told him what i want and he assured me that i was going to win the lottery game, he casted a spell and gave me some numbers after 48hrs with some instructions which i followed correctly and to my greatest surprise i won with the numbers. When i realized i had won a prize. I was all nervous and shaky, so I called my daughter and said to her, I think I won $4 million. I never knew I won $7,000,000. I became $7 million richer overnight with the help of Dr Lucas, please this is real and genuine contact Dr Lucas if you really want to win the lottery there are lots of scams online don't fall for their traps, Dr Lucas is the only real spell caster I've ever seen, Email: Drlucasspelltemple@gmail.com or WhatsApp +234 904 794 3567. You will never regret contacting Dr Lucas, he's the best THANK YOU.

Blank User| OpenGrowth

earthaivey1@gmail.com

29th Dec'23 09:11:52 PM

I can never forget May 6, 2019. The year almighty God used Dr.Lucas to change my life for good. I'm so happy sharing this to the world because i have never seen this kind of miracle Dr.Lucas did in my life, I'm Eartha Ivey who won $7,000,000 million dollars on Virginia lottery, i was a nurse in suffolk, on that blessed day i was on a website and i saw a comment from Earl Lape on how Dr.Lucas helped him won the lottery, although i was so scared i took the risk and gave it a try and i took Dr.Lucas Email and messaged him, i told him what i want and he assured me that i was going to win the lottery game, he casted a spell and gave me some numbers after 48hrs with some instructions which i followed correctly and to my greatest surprise i won with the numbers. When i realized i had won a prize. I was all nervous and shaky, so I called my daughter and said to her, I think I won $4 million. I never knew I won $7,000,000. I became $7 million richer overnight with the help of Dr Lucas, please this is real and genuine contact Dr Lucas if you really want to win the lottery there are lots of scams online don't fall for their traps, Dr Lucas is the only real spell caster I've ever seen, Email: Drlucasspelltemple@gmail.com or WhatsApp +234 904 794 3567. You will never regret contacting Dr Lucas, he's the best THANK YOU.

Blank User| OpenGrowth

donaldsteve26@gmail.com

23rd Dec'23 01:12:54 PM

HOW YOU CAN RECOVER YOUR STOLEN FUNDS NOW I was scammed over ( $275,000 ) by someone I met online on a fake investment project. I started searching for help legally to recover my money, and I came across a lot of Testimonies about HACKER STEVE. I contacted him, providing the necessary information and it took him and his team of experts about 36 hours to locate and help recover my stolen funds. I am so relieved and the best part was, the scammer was located and arrested by local authorities in his region. I hope this helps as many out there who are victims. I strongly recommend Steve professional services for assistance with swift and efficient recovery. You can reach him for any form of recovery (Crypto, Credit card, Gift card, Forex, NFT, etc) on Gmail: Hackersteve911@gmail.com

Blank User| OpenGrowth

maryrobinson7091@gmail.com

9th Dec'23 10:49:29 PM

Good day to everyone reading my post, i'm here to appreciate a legitimate spell caster call Dr Kachi who can help you winning the lottery draw, i have never win a biggest amount in lottery unite the day i saw good reviews about DR Kachi how he has helped a lot of people in different ways both financially/martially and i have been playing Mega Million for 8years now, but things suddenly change the moment i contacted Dr Kachi and explained everything to me about the spell and I accepted. I followed his instructions and played the Mega Million with the numbers he gave me, now i am a proud lottery winner with the help of Dr Kachi spell, i win $640 Million Dollars in Mega Millions Ticket, i am making this known to everyone out there who have been trying all day to win the lottery jackpot, believe me this is the only way to win the lottery, this is the real secret we all have been searching for. I want to thank Dr Kachi for his endless help and his from the United States. you can contact via email drkachispellcast@gmail.com or through Text and Call Number: +1 (209) 893-8075 his website: https://drkachispellcaster.wixsite.com/my-site

Blank User| OpenGrowth

SOLUTION TO ALL PROBLEMS

27th Nov'23 07:56:01 PM

Read Up My Story Today as my story is a very special and unique one as is not like the numerous advert you always see online and also I want to be 100% sincere and truthful to you that there can never be any other online spell caster that can help you bring back your EX BACK to you other than DR HUNTER ALVIN as he alone is 100% effective,dynamic and very reliable as 99.9% of other spell casters are not for real and can never help you solve your problems at all instead they will complicate your present condition OK SO BE WISE AND ALSO BE WARNED AND CONTACT DR HUNTER ALVIN TODAY... MY OWN LIFE STORY / EXPERIENCES IS BELOW: My Name is Mark Kelvin, From USA. I wish to share my testimonies with the general public about what this man called Dr HUNTER ALVIN has just done for me , this man has just brought back my lost Ex WIFE to me with his great spell, I was married to this woman called Sharon we were together for a long time and we loved our self’s but when I was unable to make her pregnant for me and also give her al she needs she left me and told me she can’t continue anymore then I was now looking for ways to get her back until a friend of mine told me about this man and gave his contact email: huntersalvinsolution@yahoo.com OR huntersalvinsolution@gmail.com .... YOU CAN USE ANY OF THE EMAILS TO CONTACT HIM as you won't believe this when I contacted this man on my problems he prepared this spell cast and bring my lost WIFE back, and after a month she became pregnant for me because he gave me some herbs to take also and when she went for a test and the result stated that she was pregnant am happy today am a FATHER of a baby girl, thank you once again the great DR HUNTER ALVIN for what you have done for me, if you are out there passing through any of this problems listed below: (1) If you want your ex back. (2) if you always have bad dreams. (3) You want to be promoted in your office. (4) You want women/men to run after you. (5) If you want a child/PREGNANCY SPELL. (6) You want to be rich. (7) You want to tie your husband/wife to be yours forever. (8) If you need financial assistance. (9) How you been scammed and you want to recover you lost money. (10)Stop Divorce (11) CURE TO ALL KIND OF SICKNESS/DISEASES HERE (12) Winning of lottery (13) Cure To Hiv/Aids (14) LOTTERY/LOTTO SPELL WINNING (15) CURE TO HERPES AND ANY OTHER SEXUALLY TRANSMITTED DISEASES AT ALL... (16) HAVE YOU BEEN SCAMMED BEFORE AND NEEDS TO RECOVER ALL THE DOLLARS/MONEY YOU LOST TO THESE FRAUDSTER ???.. CONTACT HUNTER ALVIN AS HE HELPED MY FRIEND CALLED LEONARD CAPTAIN FROM USA TO RECOVER BACK THE SUM OF $300,000.00 DOLLARS HE LOST TO SCAMMERS ONLINE Email: huntersalvinsolution@yahoo.com OR huntersalvinsolution@gmail.com .... YOU CAN USE ANY OF THE EMAILS TO CONTACT HIM ...... YOU CAN ALSO CALL / ADD HIM UP ON WHATSAPP USING THIS MOBILE NUMBER:+2347059232579

JOIN THE NEW WORLD OF ILLUMINATI TODAY: Are you a politician, student, business man, or woman,if you desire WEALTH, POWER, INFLUENCE,want TO be A STAR, and to be an influential celebrity and you want your dreams to come through,you have the chance to do that.join the great illuminati today to get $15000 every 3 days and $200000 membership blessing for doing and joining what you love to do best.Contact: us at via mail: huntersalvinsolution@yahoo.com OR huntersalvinsolution@gmail.com .... YOU CAN USE ANY OF THE EMAILS AND YOU CAN ALSO ADD US UP ON WHATSAPP USING THIS MOBILE NUMBER:+2347059232579...... For application reply via email: huntersalvinsolution@yahoo.com OR huntersalvinsolution@gmail.com .... YOU CAN USE ANY OF THE EMAILS AND YOU CAN ALSO ADD US UP ON WHATSAPP USING THIS MOBILE NUMBER:+2347059232579.....

Blank User| OpenGrowth

HOW TO STOP DIVORCES TODAY

27th Nov'23 07:53:46 PM

Now You Can Stop Your Break Up, Divorce or Lovers Rejection… Even If Your Situation Seems Hopeless! My husband said he no longer loved me at the end of January this year and i was hurt and heart broken i felt like my life was about to end and I almost committed suicide, I was emotionally down for a very long time. Thanks to a spell caster called DR HUNTERS ALVIN, which I meet online, on one faithful day, as I was browsing through the internet and I came across a lot of testimonies about this particular spell caster. Some people testified that he brought their Ex lover back, some testified that he restores womb, cure cancer and other sickness, some testified that he can cast a spell to stop divorce and so on. I also come across one particular testimony and it was about a woman called Tracey Hilton, she testified about how he brought back her Ex lover in less than 2 days and at the end of her testimony she dropped DR HUNTERS ALVIN mail address. After reading all these,I decided to give it a try and I contacted him via email and explained my problem to him. In just 48 hours, my husband came back to me and we solved our issues, we are even happier than before. DR HUNTERS ALVIN is really a gifted man and I will not stop testifying about him because he is a wonderful man and so powerful... If you have any problem and you are looking for solution to solve all your problems. Great DR HUNTERS ALVIN can also offer any types of help like Reuniting of marriage and relationship, Curing of all types of Diseases, Court Cases, Pregnancy Spell, Spiritual protection,winning of lottery and lot's more. you can contact him on Email: huntersalvinsolution@yahoo.com OR huntersalvinsolution@gmail.com .... YOU CAN USE ANY OF THE EMAILS....... YOU CAN ALSO ADD HIM UP ON WHATSAPP USING THIS MOBILE NUMBER:+2347059232579, if you have any problem contact him, I give you 100% guarantee that he will help you.

Blank User| OpenGrowth

julianadavis877@gmail.com

25th Oct'23 09:39:44 PM

i want to share to the whole world how Dr Kachi the Great of all the Spell Caster, that helped me reunite my marriage back, my Ex Husband broke up with me 3months ago, I have been trying to get him back ever since then, i was worried and so confused because i love him so much. I was really going too much depressed, he left me with my kids and just ignored me constantly. I have begged him for forgiveness through text messages for him to come back home and the kids crying and miss their dad but he wont reply, I wanted him back desperately. we were in a very good couple and yet he just ignores me and get on with his life just like that, so i was looking for help after reading a post of Dr Kachi on the internet when i saw a lady name SHARRON testified that Dr Kachi cast a Pure love spell to stop divorce. and i also met with other, it was about how he brought back her Ex lover in less than 24 hours at the end of her testimony she dropped his email, I contacted Dr Kachi via email and explained my problem to Dr Kachi and he told me what went wrong with my husband and how it happen, that he will restored my marriage back, and to my greatest surprise my Ex husband came back to me, and he apologized for his mistake, and for the pain he caused me and my children. Then from that day our marriage is now stronger than how it was before, Dr Kachi you're a real spell caster, you can also get your Ex back and live with him happily: Contact Email drkachispellcast@gmail.com his Text Number and Call: +1 (209) 893-8075 his Website: https://drkachispellcaster.wixsite.com/my-site

Blank User| OpenGrowth

kylierodriguez999@gmail.com

27th Sep'23 10:24:42 AM

Now You Can Stop Your Break Up, Divorce or Lovers Rejection… Even If Your Situation Seems Hopeless! (marianspells@gmail.com) A big thanks from to DR MARIAN for helping me to restore my broken home. Inconsistency has been the order of the day in my home and marriage. My husband has had a hell of a problem and torn on my flesh ever since we started having too many misunderstandings. Some days, he just left and never returned until its past weeks. I was devastated and tried all I could to fix the problems but didn't succeed. I had to search out for help and I was directed by a friend to contact DR MARIAN which I did. I never knew it would be possible because the problems had lingered for two whole years. DR MARIAN assured me and only told me to trust HIM and believe in having my desires granted. HE fixed my marriage with HIS powerful love reunion bond and my home is great again and my husband is with me now just 2 days after i encountered DR MARIAN and never to leave anymore. if you are also having relationship issues, Contact HIM and be 100% REST ASSURED HE can help you because he has no bad records. contact HIM via: Email: marianspells@gmail.com Whatsapp: +2349160402535

Blank User| OpenGrowth

anthonybelle310@gmail.com

25th Sep'23 10:53:39 AM

HOW I GOT BACK MY BITCOIN FUNDS WITH THE HELP OF MR. WILLIAMS CYBER SERVICE My name is Anthoney Belle and I’m from Capitola CA, USA. A few months after my retirement, I was introduced to cryptocurrency trading and investment by a group that contacted me online. Unknowingly to me, I was being catfished. I lost almost all my retirement savings to these con men. I had given up and was depressed until a friend of mine told me about WilliamsCyber Service, a cryptocurrency recovery company with 100% success stories. I didn’t hesitate to contact this company and I provided them with all the information including my wallet address, It took WilliamsCyber Service 36 hours to recover 96% of my money. I’m truly grateful for their service and I recommend their service to everyone willing to recover their cryptocurrency funds. E-mail: William-Mercado@cyber-wizard.com

Blank User| OpenGrowth

BECKYIAM@GMAIL.COM

25th Sep'23 02:58:54 AM

I am amazed by Dr Timothy herbal products. I Have had Genital herpes for over 4 years with frequent outbreaks. Sometimes average 2-3 times per month. Before one breakout could end, the next would begin. Nothing has helped me. I came online in search for a possible way to see how I can fight this virus so I found Dr Timothy here online after seeing a lot of testimonies of how he cured people from herpes and other diseases with natural herbs so I decided to give it a try, I only took his herbal product for good two weeks and I was completely cured. I recommend Dr Timothy remedy to anyone suffering from herpes that wants to be completely cured too. contact https://5dc41d5b6d60d.site123.me or email goodhealthherbalfoundation1@gmail.com for quick response.

Blank User| OpenGrowth

debbiearnold722@gmail.com

7th Sep'23 11:04:08 AM

I am out here to speed this good news to the entire world on how I got help from Dr Kachi a great lottery spell caster that will help you cast a lottery spell and give you the rightful numbers to win the lottery, I didn't believe lottery spell at first but as life got harder i decided to give a try, I spend so much money on tickets just to make sure I win. until the day I met Dr KACHI online, which so many people have talked good about, that he is very great when it comes to casting lottery spell, he told me the necessary things to do and behold it was like a magic, i won $20 Million Dollars Florida Powerball Double Play with the numbers Dr Kachi gave to me. his a really trustful person worthy and reliable, i am sharing this to you who have been finding it so hard to win the lottery, Thanks you Dr. Kachi who helped me contact email drkachispellcast@gmail.com OR Text Number and Call: +1 (209) 893-8075 Visit his Website: https://drkachispellcaster.wixsite.com/my-site

Blank User| OpenGrowth

soniabardy5@gmail.com

9th Aug'23 02:01:13 PM

Those people that are into Cryptocurrency know how frustrating it is to lose your Cryptocurrency to a fake online investment platform. When this happens, one needs the best recovery expert and I was lucky to have found one at (hackerjudas9@gmail.com). I was a victim, but thanks to HACK JUDAS when I found his reviews and they were very encouraging and verified. He is a crypto currency expert who helps victims to recover their scammed funds. He recovered my wallet and all my Crypto surprisingly in a time limit of 24 hours. He is Efficient, Trusted and I would highly recommend him to my fellow scammed victims INSTAGAM: hacker judas

Blank User| OpenGrowth

Albertwalker922@gmail.com

8th Aug'23 06:53:57 PM

Good day to all viewer online, my name is Albert Walker I am so overwhelmed sharing this great testimony on how i was checking for solution in the internet while miraculously i came across Dr Kachi who brought my ex Girlfriend back to me, This is the reason why i have taken it upon myself to thank this great spell caster called Dr Kachi, because through his help my life became more filled with love and i am happy to say that my ex Girlfriend who has been separated from me for the past 2years came back to me pleading for me to accept her back, This was a shocking to me my partner is very stable, faithful and closer to me than before, because before i contacted Dr Kachi i was the one begging my ex Girlfriend to come back to me but through the assistance of Dr Kachi, I now have my relationship restored. You can also have a better relationship only if you Contact Dr Kachi Website: https://drkachispellcaster.wixsite.com/my-site  OR Email: drkachispellcast@gmail.com You can reach him Call and Text Number:+1 (209) 893-8075

Blank User| OpenGrowth

ethegrossl09@gmail.com

30th Jul'23 01:19:22 AM

My Husband was so smooth at hiding his infidelity so I had no proof for months, I was referred to some Private investigator and decided to give him a try.. the result was incredible because all my cheating husband’s text messages, whatsapp, facebook/Instagram and even phone conversations was wired directly to my cellphone. if your husband or partner is an expert at hiding his cheating adventures contact this Garry Speed Hack, he’s fast and relaible whatsapp him on +1 ( 626 ) 557-1615 or Email: wzardgarryspeedhack (at) gmail (dot) com tell him i referred you. Also his website is https://wzardgarryspeedhac.wixsite.com/my-site-1