“We are changing the world with technology.” - Bill Gates
The world has drastically changed after the COVID-19 pandemic. Although, as vaccination rates rise around the world, life is returning to normal. However, it is not the same world we experienced two years back. The global crisis has changed the needs of consumers and their daily lifestyles.
Technology is not only a buzzword, it has become the dominant consideration for every growing business. Many of us started our small businesses. Have you started your own small business? If so, then you are at the right place! This blog is exclusively for you. In this blog, you will learn about the small tech trends to look at in 2022 and beyond. So, here we go!
10 Small Business Tech Trends
Many things have changed in the past few years, which makes it important for you to be aware of these small business tech trends.
1. Artificial Intelligence
Artificial Intelligence (AI) has been a hot tech topic for a few years. Al helps to predict consumer behavior that allows businesses to anticipate demand surges. It also helps to improve customer experience on a massive scale.
According to Meredith Schmidt, Executive Vice President, and General Manager of small business and essentials at Salesforce, “Artificial Intelligence will help small businesses offer more personalized experiences to their customers by maximizing their time and automating manual tasks.”
2. The Proliferation of 5G
We are still at the beginning of the 5G era! It is predicted that many 5G devices will roll out this year. It promises gigabit speed that will help to reduce online communication delays. Good speed will lead to communication delays and more business growth.
As per the report from Ericsson, “ There will be 18 billion IoT (Internet of Things) by 2022, with 1.5 billion of them operating on cellular connections.” Many industries are taking significant steps toward augmented reality and virtual reality, which will be operated by 5G efficiently.
3. Cloud Computing
Cloud computing is one of the biggest elements driving new technology. As technology is getting smarter and more complex, the need for storing data in business is rising. This is where cloud computing comes in! More and more small tech businesses are opting for cloud computing to secure their data.
According to Gartner, “Spending on cloud services worldwide is predicted to top $482 billion in 2022- a staggering $ 168 billion increase from 2020.” This is a great example of how quickly tech trends are becoming a wave in the business world.
4. Work Management Tools
The managers are always overloaded with work. As the competition increases, the project becomes more complex, and the project managers have to deal with a growing list of tasks and responsibilities. They need help!
Here, work management tools come to the rescue. Tools like Toggl, OpenGrowthhub, Slack, and Basecamp, offer solutions under one umbrella. The features, like time tracking, activity tracking, daily reports, and multiple integrations with other software, make it easy to track work easily. It also helps to improve accountability, as everyone can see who is working on which topic and who is the topic owner.
5. Comprehensive HR Software
Remote working is the new normal! During a pandemic, it became difficult for many small businesses to keep track of their employees at home and take care of their needs.
Fast forward to the present time: companies are adopting comprehensive HR systems. It helps them to improve productivity at the companies depending on remote work arrangements for employees.
Rhiannon Staples, Chief Marketing Officer at Hibob, said, “HR leaders are starting to understand that it can also help create a system of engagement.”
She further added, “ Many small businesses rely on Excel charts or antiquated HR systems to manage their people, but employees expect and deserve more, which is where centralized systems come into play.”
6. The Focus of Cybersecurity
As the world becomes digital, we are seeing drastic cyberattacks around the world. From big to small, many organizations have been the targets of cyber attackers these days. There are many technologies to combat fraud, and they will grow in the coming years.
As per the research from BullGuard, “Nearly 60% of small businesses think it’s unlikely they will be targeted in a cyberattack.” This year will surely witness small business owners starting to fight back to secure their privacy.
Automation makes work easier! It is the buzzword among small businesses. Business Process Automation ( BPA) technology, helps in lifting the burden of your employees with efficient and quick results.
According to Omri Traub, CEO and founder of Popcart, “ With continued shortages of workers within select domains, automation investments will continue to increase.”
8. Influencer Marketing
The last few years have seen tremendous growth in influencer marketing. It enables you to connect with customers and carve out a niche in your industry or field of work.
Influencer marketing has created a solid space in the business world. Once, Gary Vaynerchuk, Chairman of VanynerX, said, “I think influencer marketing is going to have a golden era of a decade. I think we are at the beginning of it and I am very fond of it.”
9. Adapting Remote Work
With the help of technology, companies are embracing new working cultures. According to Brie Reynolds, a career coach at FleXJobs, “Companies have realized that remote work can work really well.”
As per a Stanford study, “ 6,000 workers found that working from home boosted their productivity by 13%, while another survey found that 30% of them do more work in less time at home.”
Remote working has made it possible to work with the best talent who live too far away to travel to the office or in different locations. Moreover, it has made working hours more flexible and is helping small businesses grow quickly.
10. Social Media Advertising
The days are gone when businesses were promoted by advertising in newspapers, radios, and televisions. Now, the business relies on social media advertisements to reach its target audience.
People first research the brand of social media and then plan to purchase it. It is the most affordable and effective tool for establishing a brand out of a small business.
Technology has become a major part of our lives. It has changed the way we live life and look to the future. The technology supports almost every area of business and has the potential to take your small business to the next level. Let’s hope that these emerging tech trends make your business a big brand one day. Good luck!
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