Industry Insights with Experts

The Evolution of HR Professionals from a Reactive to a Proactive Role

Roshni Khatri

26th Nov'23
The Evolution of HR Professionals from a Reactive to a Proactive Role | OpenGrowth

The rise in technology and the acceptance of "Artificial Intelligence" in the workplace have led to an increase in an anxious workforce. Although it is anticipated that AI will take away 1.8 million jobs by 2020, sources within the HR tech sector have verified that the innovation is also likely to create 2.3 million additional positions. 

Consequently, by welcoming technologically explosive objects with enthusiasm and matching progress and constant "change," HR has evolved from a reactive to a forward-thinking department.  Why has this deal-breaker arrived? HR professionals have embraced advancements in technology to position themselves as strategic partners in important corporate choices. 

Artificial intelligence (AI), robotics, and neural networks have significantly improved HR managers' capacity to proactively handle employee issues and participate in decision-making. 

The evolution of HR professionals

When the HR department's vast knowledge, expertise, and perspectives are integrated into key company decisions, the results can be profound. HR executives provide a critical viewpoint that is ideally suited to assist with improving staff members while supporting business goals, enabling proper navigation through challenging situations like social and economic upheaval. The following two major areas of concentration make the greatest use of HR executives' and teams' proficiency:

1. Creativity in HR Is Essential

If you're fortunate enough to be seated at the dinner table during critical business talks, you are already aware of the growing trend of CEOs seeking the help of HR executives when making decisions related to worksite strategy, environmental responsibility, DEI, and, most crucially, tactical choices. As these executives continue to gain recognition and respect as chief executives, we should anticipate seeing a rise in the number of companies involving their HR directors in significant corporate decisions in the upcoming years. 

It will be extremely helpful to have HR professionals who can offer insight into how to appropriately combine these resources in work environments and across the life cycle of employees, given the current rapid acceleration of AI capabilities. We have the chance to contribute fresh concepts and inventiveness that could lead to a revolution as businesses continue to use AI. This can involve customized hiring services that cater to employees' more diverse demands or innovative methods of ascertaining staff feedback throughout their professional development.

Businesses must continuously adapt to the changing environment and keep an eye on what workers engage in if they want to remain relevant, especially in the uncertain world of today. To support change management, improve the workplace environment, and foster a culture that will support this continuous alteration. Being an HR director puts you in a unique position to identify the most vital variables influencing worker fulfillment and company profitability. Aside from that, we cannot ignore the prominence of a strength-based approach in coaching as it can guide you in establishing and chasing success goals. 

2. Recruitment

Thanks to technology, social media, chatbots that can be AI and internet employment platforms, hiring is now easier and more efficient for both employers and candidates.

"Visual Narrative" is another technical use that is becoming more and more popular. To shortlist prospects for employment and increase their chances of getting employed, recruiters in human resources are determining whether or not it is feasible for candidates to upload their identities together with video assets. For example, Glassdoor research claimed that job listings with video attached attracted 12% more viewers than those without. All of this establishes HR as a knowledgeable and successful marketer. 

 

 

3. Employee Interaction

"The worker experience," the all-encompassing attitude that links workers to a higher cause, is a component of engagement among workers. In contrast to a typical strategy, worker satisfaction necessitates concentrating on the individual needs of colleagues. The advancement of technology can undoubtedly introduce measures that quantify many aspects that are currently impossible to evaluate and highlight HR's role in retaining workers.

4. HR Directors Have the Power To Mold Work Knowledge

It's even more important to invest in the worker's knowledge at a time when workers have higher expectations for the values that their company should uphold. Individuals are a company's greatest asset and the best window into its true nature, reflecting its true nature. HR directors can only benefit your workforce and your company by participating in all discussions on company direction. 

5. Prioritizing employees

The HR function has changed over the last ten years from being limited to assisting with administration to addressing staff relations concerns and filling in talent shortfalls. These experts are now in charge of the overall satisfaction of workers and, in tandem with management, are shaping the atmosphere of work. 

CX executives are increasingly prioritizing customer engagement, increasing their spending, and focusing on technological advances, growth in leadership, and career paths. Businesses will start to notice more satisfied workers who feel appreciated and, as a result, give better customer service by giving people the resources and training they need to stay informed.

Organizations that support their workers' pursuit of further education will have happier staff members who take pride in contributing to the success of the business as a whole. Managers and HR directors must collaborate with staff members to create plans and objectives that complement both the business's overall objectives and each person's particular professional goals. 

6. Training and Programs

What role does learning play in improving performance? What skill levels are necessary to meet the demands of the business? How much additional training is required for the person to use their abilities in the workplace? Can performance and conduct be related? The professional training resources that the HR department uses in many firms can provide answers to these and many other issues. Recommended instructional materials available on the open market and in certain organizations built through staff members include YouTube videos, virtual reality, experiential devices, and small-scale learning platforms like bespoke Learning Management Systems (LMS).

 

 

These advances are not limited to IT or tech corporations; non-IT organizations such as Unilever are also utilizing them. HR may assist when making decisions about the life cycle of employees since metrics obtained from statistical analysis allow for the quantification of data on abilities and company needs. The knowledge provided below helps various HR departments, such as hiring, staffing, learning and development of skills, etc., create and offer the necessary training to improve employees' abilities and achieve corporate objectives. Additionally, it facilitates the integration of the employee's cultural and work characteristics, resulting in the creation of a holistic HR system. 

 

To conclude, we can say that organizations have now acknowledged the role human resources can play in increasing their company's productivity because of the versatility necessary to adapt to constantly changing circumstances and the significance of an expanding mental set.

Proactive HR specialists may promote continual changes inside the company and present new, useful knowledge on the business table by utilizing HR analytics in conjunction with their personal behavioral touch. With the help of emerging HR technology trends, HR can now take the strategic lead and legitimately position itself as an enterprise partner. Besides this, you should also know why coaching is essential for strong leadership and marketing. 

 

Elevate your entrepreneurial journey today by connecting with our experts through OpenGrowth's expert-on-demand services. Our seasoned entrepreneurs and experts from diverse fields are dedicated to guiding you through the challenges faced by startup owners and industry professionals alike.

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.

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