The Rise of Conscious Consumerism

Sareen Yasmin

8th Sep'20
The Rise of Conscious Consumerism | OpenGrowth

Buy less, choose well!

Consumerism has revolved around the idea that has increased the consumption of goods and services. It is always desirable that each individual’s happiness and well-being depends basically on material possessions. Conscious Consumerism is related to the constant purchasing of new goods and services, with little awareness of their actual need, durability, product origin, and the environmental and social outcomes involved in their manufacturing, usage, and disposal.

In the era of consumerism, convenient and easy-to-use products have taken over the market without really looking into their sustainability.

Consumerism infringes with the sustainable use of resources in society by replacing the ordinary common-sense desire for an adequate supply of life’s necessities, with an insatiable quest for things that are purchased by larger and larger earnings to buy those things.

Conscious Consumerism

Conscious consumerism directs on making positive decisions throughout the buying process, with the intention of helping to counteract some of the negative impacts that consumerism has on the globe. It is the protection of the rights and interests of the general pool of buyers or an obsession with buying material goods or items. Some common examples of consumerism can be laws and rules that protect people who shop and spend, obsession with shopping and acquiring stuff etc.

To understand more about conscious consumerism read the links below.

What is ‘Conscious Consumerism’? Who is a ‘Conscious Consumer’?

‘Conscious consumerism’, ‘conscious lifestyle’ and ‘conscious living’ are relatively new phrases featuring in almost any sustainability-related narrative. Read More

How conscious consumerism is taking root in India

Human beings have experienced an incredible period of development for more than a century. Global average life expectancy has increased from around 30 years in 1900 to more than 70 today. Read More

The Rise of Conscious Consumerism

Consumers are increasingly conscious of the impact of the products they purchase. While their priorities differ, some consumers have started consciously (or unconsciously) changing their purchase behavior, deciding where to shop and who to purchase from based on a brand’s social and environmental impact. Read More

The New Era of Conscious Consumerism

The insatiable rise of the conscious consumer has taken extraordinary effect in the world of retail.  Read More

We need to debunk some big myths about conscious consumers

In our most recent Conscious Consumer Spending Index, we reported record lows in the number of Americans who are purchasing socially responsible products and services, practicing “green” behaviors such as recycling/reducing consumption, and being philanthropic by giving time or money to charity. Read More



Conscious Consumer Brands

With the concern for the environment, there are brands that are embracing the second age of consumerism. It will also dig up the skeletons in their closet and take a position on human rights, social justice and diversity. It has become the marketing industry’s favourite buzzword, with skimpy progress to show for all its posturing. It has a new way to increase the brand value in the market.

Visit the links to read and know about conscious consumer brands.

Companies and Organizations for the #ConsciousConsumer

We all want to do good but sometimes making a good choice isn’t so easy. Which companies are truly committed to using business as a force for good? Which products are green and ethical? Read More

How To Embrace Conscious Consumerism In Fashion

Conscious consumerism is all about being more mindful of your purchase decisions as a consumer. What brands and products do you support? Read More

Brands Creating Change in the Conscious Consumer Era

Today’s brands aren’t shy. While just a few years ago “no comment” was the standard response to controversial social and political issues, now it seems like brands can’t join the conversation fast enough. Read More. 

6 Brands That  Are Killing It With A Conscious Consumer 

Sustainability, ethics, and transparency are taking center stage with consumers today. They no longer feel pressured to support brands for delivering nothing more than just a great product, they want more, and rightly so. Read More

Conscious Customers, a market segment brands cannot afford to ignore anymore 

Traditional brands have underplayed “conscious consumerism” in inspiring pervasive customer loyalty. Read More


Conscious Consumer Trends

In today's era, there is a new variety of consumer on the horizon who are conscious, conscientious and knowledgeable when it comes to purchasing products. Their consumption patterns are guided by how a product was created, where it was sourced and the equipment it’s made from. United in their approach, conscious consumers are important and want a more meaningful interaction with brands. They follow new trends, based on their needs and wants. 

Visit the links to understand the emerging trends of conscious consumers.

Conscious consumption among emerging trends for 2020

Conscious consumerism is set to boom over the next year, according to a summary of emerging trends by social media site Pinterest. Read More

Consumer trends shaping the future today: Mindful Impact

Mindful Impact describes the ways in which socially conscious brands are responding to consumers’ increased awareness and sensitivity to global issues. Read More. 

Conscious Consumer Trends 2020

Conscious consumers have a higher preference for clean and simple labels than specific ones free from claims. Plastic-free packaging? What if it wasn’t packaged at all? Read More. 



Tips to Attract Conscious Consumers

To begin with, an environmentally friendly business is important to perceive as an inconvenient and costly endeavor. But don’t be fooled by what the industry is telling you. Now more than ever, being eco-friendly is a great way to reduce costs and preserve the environment. Not only that, but consumers are noticing which businesses are making the effort, and accordingly shifting towards such businesses.

Click on the links to know more.

How To Attract Conscious Consumers To Your Business

Brands that demonstrate a clear commitment to sustainability, positive social change, or responsible corporate governance (or all three) will benefit immensely from this changing paradigm. Read More

5 Tips for Marketing to Conscious Consumers

Conscious consumption is on the rise. People are seeking out ways to make better decisions about what to buy, and do-good brands are becoming household names. Read More. 

5 conscious consumer brands

This dedication to sustainability and social responsibility can also have an impact on a company’s bottom line as 9 in 10 Americans said they would switch to a brand associated with a good cause, and 66% would even be willing to pay more for a sustainably made product. Read More


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Contributor: Sareen Yasmin

Her passion includes creative writing, reading, and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.

"I believe my fingers can transform thoughts into immortal memories and lessons for the rest of the world."

Her passion includes creative writing, reading and playing around words. She is looking forward to bringing some change with the power of pen and thoughts. Mic and pen are her best friends.