6 Ways to Use Virtual Reality in the Retail Industry

Roshni Khatri

1st Sep'22
6 Ways to Use Virtual Reality in the Retail Industry | OpenGrowth

In the retail industry, time is money! So it is essential for companies to train their employees to minimize their mistakes and utilize their time optimally. What do you say? 

In my opinion, retail has been significantly influenced by the rise of e-commerce and supply chain issues, which have also pushed the sector toward greater innovation and digital transformation. The alteration of the retail employee experience is one aspect of that upheaval. I want to share my experience!

Once I was at the retail store and a customer was upset with the services. There were staff members but they were not capable of resolving the issue or concern of that customer. 

Then a female staff worker came there and addressed the issue by saying that she had learned about this problem during her virtual retail training. And she was confident enough to deal with the crucial issue faced by the client over there. This actually fascinated me, as the VR training courses are emerging with the end number of opportunities.

If you are also operating in the retail industry then with the help of VR you can resolve the issues of the business and can provide training to your employees about dealing with the unexpected worst commercial problems. In this article, we will discuss the impact of virtual reality in the retail industry, stay with us!


virtual realty in retail industry


Virtual Reality in the Retail Industry

Virtual reality has become the most profound element of the current scenario. As far as the retail industry is concerned virtual reality is spreading its wings there disastrously. With this you should follow small business tech trends to upgrade your venture and enhance the customer satisfaction.

Video software training platforms are the typical kind of traditional retail simulators. While they may test the learner's knowledge by having them watch a simulation, they wouldn't feel like they were there. Additionally, it does not provide the practical training required to develop abilities. 

Immersive Learning is a ground-breaking teaching paradigm that integrates Virtual Reality (VR), advanced learning theory, data science, and spatial design. And it is the most effective way to accomplish this. 

Because it transfers the learner to the store floor and gives them the chance to interact with consumers they may face, handle challenging encounters and emergency circumstances, and swiftly up skills on new processes. With this it also provides exposure to the technology which may be employed at work, in short VR is an excellent retail simulator.

Virtual reality (VR) offers important advantages for retail businesses, from high-stakes, high-impact scenarios to everyday operations. VR is more than just content inside a headset. 

Here are the top nine retail-impacting applications for immersive Learning that enhance both employees' and consumer experience.


1. Realistic Employment Expectations to Provide a Successful Onboarding Process

Immersive Learning gives job seekers and new hires first-hand experience on the job site before they ever enter a new work setting. They gain an understanding of the environment and culture of the organization and start to adjust to their new roles by being put in situations that will quickly become familiar with their role. 

A realistic job preview aids stores in attracting and keeping more knowledgeable, devoted workers. Customers will experience the brand consistently if the staff is trained in virtual reality and immersed in the company's culture and values from the outset. 


2. Quicker Mastery of Shop Operations

Frontline workers may feel anxious on their first day of work. Because, there is a lot to learn rapidly in the areas of logistics, operations, and customer contacts, frequently in a rather hectic setting. 

For accurate and thorough operational training, virtual reality provides a vivid simulation of shops and eateries right down to the seating areas, service counters, and food-prep facilities. 

Before dealing with customers, retail staff can practice immersive Learning without interfering with a busy, seven-day-a-week operation. This helps them in developing situational awareness and confidence.


3. Customer Care and Compassion

Frontline personnel can experience the lives of customers outside of the store using virtual reality, which helps them in developing greater empathy for a range of life circumstances and personality types.


virtual realty in retail industry


The use of virtual reality (VR) in training allows staff members to put themselves in the shoes of their clients, preparing them to offer outstanding, empathic service at a time when emotions are running higher than ever. 


4. Navigating Tense Discussions with Employees

Retail store managers can practice interpersonal skills and leadership techniques through immersive Learning to better handle challenging circumstances and difficult conversations. 

They learn how to identify circumstances and react in ways that minimize issues and overcome difficulties. The ability to replay their response to the circumstance makes them more conscious of their language and the effect it has on the employees, which is a major advantage of using VR for training. 


5. Critical Circumstances

It has always been challenging to teach store employees how to respond in uncommon emergencies like retail robberies or active shooter situations. Except with VR, which gives employees a realistic experience of armed robbery and active shooter situations, it's impossible to forecast how an employee could react in a real-life emergency situation. You can present them with a set of guidelines and conduct role-playing exercises. 

In order to develop situational awareness and emotional preparation, they can practice the crucial phases of de-escalating a high-risk situation using VR. Most importantly, it contributes to their security.


6. Logistics for Handling Packages

VR can assist in teaching trainees the appropriate way to handle packages in shipping and receiving departments. While being instructed on suitable techniques, such as how to open a trailer, utilize a load stand, and connect a conveyer, learners interact with the virtual dock environment.

Additionally, VR may instruct on proper lifting methods and the best ways to transfer items from unloading rollers to conveyor belts and vice versa. 

The student is better able to recognize inappropriate techniques and comprehend the implications as they engage in activities that will be used on the job. 

This is significant in a setting where employee safety is of the utmost importance and operational effectiveness is essential, but turnover matters too; therefore, you can make it essential to be able to onboard swiftly and completely.


virtual realty in retail industry



Retail businesses are trying to upgrade their training programs with virtual and augmented reality technology in light of the increased interest in these technologies within employee training. 

However, if trainees make mistakes, training personnel may prove to be a financial risk for businesses. Still, an innovative replacement for conventional retail training is provided by virtual reality technologies. These immersive technologies can provide risk-free, real-world settings and scenarios that let workers hone the skills required for the job. Thus there is a great impact of technology on human lives as we can explore the new segments of commercial lines. 

We, at OpenGrowth, are committed to keeping you updated with the best content on the latest trendy topics from any major field. Also, both your feedback and suggestions are valuable to us. So, do share them in the comment section below.

A keen observer, who loves to spend time with nature. A fun loving person, enjoys to explore the new aspects of life. Passionate about reading and learning new things. Roshni is dedicated towards her work and has worked in different professions.